Senior Brand Manager, SharkNinja
Skincare, Shark Beauty
$115-175k
+ Employee stock purchase options
3 days a week in office
Home devices and appliances
Be an early applicant
Home devices and appliances
1001+ employees
Be an early applicant
$115-175k
+ Employee stock purchase options
3 days a week in office
1001+ employees
Company mission
SharkNinja's mission is to positively impact people's lives every day in every home around the world.
Role
Who you are
- Minimum of 7+ years of prior Marketing experience required, preferably with direct responsibility for Product Marketing, messaging, positioning, and innovation planning and execution
- Minimum 5 years of prior experience in Consumer-Packaged Goods, Beauty preferred
- Experience leveraging consumer insights to develop effective marketing programs and campaigns
- Experience in creative strategy development, advertising and launching new products
- Degree in Marketing or related field, or equivalent, MBA preferred
What the job involves
- The Senior Brand Manager, Shark Beauty role will be responsible for driving the global growth of the Shark Beauty Hair portfolio through breakthrough innovation
- In this role, you will develop category innovation pipeline, from concept development to execution and will lead cross functional teams through the commercialization process
- The Senior Brand Manager, Shark Beauty will help to drive consistency in voice, tone and message across all channels (i.e. , Packaging, Advertising, PR, Social/Content Marketing and Web Properties, collateral, trade etc.)
- The Senior Brand Manager, Shark Beauty will contribute effectively to the development of brand strategy, help shape the marketing plan development, and ensure excellence of execution in market to deliver upon category goals
- Be the category expert: understand price, positioning, competitive landscape and market needs
- Digest insights, connect the dots, summarize conclusions and recommend a comprehensive product assortment and roadmap that will drive a high rate of sale
- Develop category/brand positioning strategies, portfolio architecture, product level concepts, breakthrough claims, and pricing strategies with the goal of increasing marketability and maximizing sales
- Drive a consumer first mentality to develop relevant messaging and assets that deliver clear consumer understanding of products and brand, via partnership with Consumer Insights across global markets
- Working with the Product Development, Creative Services and Sales team to develop worldwide go-to-market plans
- Specifically, message development and execution for packaging, digital, in-store, collateral and support for infomercial/advertising and digital efforts
- Conduct post evaluation and analysis of activities, recommending improvements and evolutions of future brand activity
- Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products
- Work with Sales and Trade Marketing to develop breakthrough sell-in stories and in-store merchandising
- Support development and implementation of best practices and processes across all consumer touchpoints
- Manage creative development processes (i.e. timeline, approvals, protocols)
- Manage and develop Associate Brand Managers / Brand Managers
Our take
Consumer demand for new and better home appliances continues to grow. SharkNinja serves this demand by designing and manufacturing innovative home goods and devices. Specifically, it has a growing line of solutions that consist of Shark cleaning and home care products and Ninja kitchen appliances.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
SharkNinja’s main challenge is facing down big-name competitors such as home appliance giant Dyson. In fact, through innovative design, it seized the market-leading spot in traditional vacuums from Dyson and is only second to iRobot in sales of robotic models. A 2023 IPO saw an extra $296 million in funding added to SharkNinja's pot and was followed by product launches in new sectors such as air conditioning and food cooling, indicating that the company is still full of new product ideas.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company benefits
- Employer paid group benefits including medical, dental, life insurance and more
- Competitive RRSP matching program
- 16 vacation days to start
- Paid sick days
- Paid volunteer and cultural days
- Employee & Family Assistance program
- An opportunity to accelerate your career with world class brands
- Continuous development and mentoring
- Opportunity to join various employee-based affinity groups
- Diverse, inclusive, and community-minded organization
- Wellness program offering free virtual fitness classes and a fitness reimbursement
- Employee product discounts
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Salary benchmarks
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