Vice President of Data Strategy & Analytics, Wpromote
Digital marketing firm specializing in customer acquisition
Open for applications
Digital marketing firm specializing in customer acquisition
501-1000 employees
Open for applications
501-1000 employees
Company mission
To drive transformational growth for brands who Think Like A Challenger.
Role
Who you are
- 15+ years leading data strategy, analytics, or measurement teams within a tech-enabled services, consulting, or agency environment
- Proven experience operationalizing a data and analytics function—building processes, frameworks, governance models, and scalable delivery systems
- Expertise overseeing data teams across: tagging, CDP/identity, data engineering, BI dashboards, MMM/MTA, incrementality, and custom analytics projects
- A strong generalist skill set that brings systems thinking, strategic rigor, and product-oriented solutioning
- Deep knowledge of digital measurement: privacy implications, evolving AI search behavior, cross-channel attribution, and modern marketing analytics
- A track record of mentoring, developing, and holding leaders accountable—with demonstrated success building and scaling high-performing teams
- Extensive experience with Salesforce, analytics tools, GTM systems, and the broader martech ecosystem
- Exceptional client communication and executive stakeholder management skills
- A builder mindset with the ability to move from high-level strategy into hands-on problem-solving and process optimization
What the job involves
- Wpromote is seeking a VP of Data Strategy & Analytics to rapidly scale our industry-leading Data Strategy & Analytics (DSA) operation
- This executive will bring the best of Wpromote’s data, analytics, and measurement capabilities from enterprise clients to our entire portfolio and ensure we can scale delivery excellence through improved processes, team structure, and systems
- This leader will combine technical depth, operational rigor, and strong people leadership to evolve Wpromote’s data ecosystem, elevate cross-functional collaboration, and shape the next phase of our measurement and analytics capabilities
- They will bring a generalist yet deeply knowledgeable point of view across tagging, CDP, data engineering, BI, MMM, incrementality, and custom analytics work—while acting as a product owner for our DSA solutions and market-facing positioning
- A key focus of this role is operationalizing the DSA team—building scalable processes, driving accountability, streamlining delivery, and ensuring the team delivers consistent, high-quality work across all clients
- This executive will be responsible for resource planning, forecasting, time tracking/allocations oversight, and ensuring repeatable, predictable excellence across retainer clients, project work, new business, and all in-queue engagements
- This is a role for proven leadership—someone who has already scaled a robust data and analytics function and is ready to take Wpromote’s practice to the next stage
- Operationalizing & Scaling the Data Strategy & Analytics Function:
- Building and optimizing the operational backbone of the DSA team—processes, workflows, time tracking, deliverable standards, staffing models, and accountability frameworks
- Ensuring the team consistently delivers on deadlines, scopes, resourcing allocations, and performance expectations across all clients
- Structuring the team for scalable growth, with clear career paths, mentorship, coaching, and development plans for Associate Directors, Directors, and future leaders
- Holding leaders accountable for team performance, client health, utilization efficiencies, and revenue goals across the DS&A business line
- Leading Visionary, Enterprise-Level Data Strategy:
- Acting as the executive strategic lead for enterprise client engagements, defining complex measurement challenges, architecting solutions, and guiding clients toward greater maturity
- Overseeing solutions spanning tagging architecture, CDPs, identity strategy, data engineering pipelines, BI reporting, MMM, MTA, incrementality testing, and custom analytics solutions
- Setting the long-term vision for how Wpromote’s data strategy, analytics, and measurement capabilities evolve in an AI-powered future
- Delivering Scalable, Repeatable Measurement Solutions:
- Designing and operationalizing measurement frameworks, playbooks, forecasting models, and reporting automation that scale across Wpromote’s client base
- Translating new deliverables into timelines, resource plans, and repeatable processes that ensure operational efficiency and clarity across teams
- Partnering with Product leadership to package DS&A offerings into scalable products powered by Polaris, internal data models, and AI-driven insights
- Cross-Functional Leadership & Stakeholder Partnership:
- Collaborating with Sales, Client Services, Marketing Science, Paid Media, Transformation, Engineering, and Finance to align on forecasting, modeling, analytics roadmap, and revenue impact
- Acting as the central DS&A voice in new business—developing case studies, value props, POVs, and executive presentations that differentiate Wpromote in the market
- Driving adoption and alignment of novel measurement solutions across internal teams and client partners
- Thought Leadership & Market Differentiation:
- Serving as a subject matter expert and industry-facing authority on digital measurement, privacy strategy, AI in analytics, and advanced modeling methodologies
- Representing Wpromote in webinars, conferences, and thought leadership initiatives to elevate our brand in the measurement and analytics ecosystem
- Leadership and Scale:
- Leading a team of division leaders across Data Strategy, Data Analysis, Data Engineering, BI, Solutions Engineering, Data Science, while partnering closely with Product, Client Services, and Service teams
- Building a growing and evolving organization that must be designed for scale, repeatability, and margin-conscious delivery
Our take
Digital marketing campaigns are essential for scaling a business and acquiring new customers. Modern campaigns favour the use of proprietary data, but the siloed nature of existing marketing firms presents limitations, with strategies focusing too heavily on blindly meeting KPIs as opposed to providing accurate and optimised data insights.
Wpromote provides digital marketing services specializing in customer acquisition; aiming to provide holistic, customer-centric, omnichannel campaigns that maximize the efficacy of proprietary data. This is achieved through the platform Polaris, which features predictive modeling and other data analysis tools to extract actionable insights from otherwise siloed, inaccurate and inefficient data.
Whilst the company faces competition from digital marketing firms focused on future-proofing proprietary data, the company has a uniquely transparent approach in identifying the inefficiencies of its competitors and promising to solve them. Wpromote has made strategic acquisitions and been recognised as an innovator in the space, as well as gathering investment that it is using to accelerate growth and expand its offerings.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Company benefits
- Unlimited PTO
- Half-day Fridays every Friday
- 3 different medical plans to suit your needs, including a plan under $10 per month, as well as dental, vision, disability, and life insurance
- 401(k) with company matching
- Free, confidential Employee Assistance Program
- Free weekly virtual workout classes
- 100% paid parental leave policy for birth, adoption, and foster placement
- Medical and dependent care FSAs
- Wprotege mentorship program
- LinkedIn learning and access to internal training and development
- Organizational transparency - our c-suite and senior leadership are easily accessible to all employees, they share business updates, and recognize top employees through a monthly all-hands and a weekly CEO message
- Virtual experiences, from Slack cooking challenges to trivia tournaments and employee awards
Company HQ
El Segundo, CA
Leadership
Michael Mothner
(Founder & Board Member)Co-founder of CouponPal from 2010 to 2013. Co-founder of ScanDigital.com from 2007 to 2015.
Andrea Bendzick
(CEO)Previously CEO and President at Astreya, where they were also COO and CFO in prior years. Also worked at NTT Data Americas as CFO and SVP of Global Operations and Transformation.
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