User Acquisition Manager, Goodnotes
B2B
+Equity
Top-rated note-taking app
Be an early applicant
Top-rated note-taking app
201-500 employees
Be an early applicant
+Equity
201-500 employees
Company mission
To empower people with knowledge through digital paper and innovations. We're reimagining what productivity looks like through a digital pen and paper!
Role
Who you are
- 4+ years of hands-on experience in user acquisition, preferably in fast-paced industries such as tech start-up
- Experience in user acquisition for a B2B product
- Proven success in scaling user acquisition through paid search, paid social, and referral programs across multiple markets
- Strong analytical skills with experience working alongside Insights team on attribution models and campaign measurement
- Expertise in major advertising platforms and tools, including Google Ads, Apple Search Ads, Facebook Ads Manager, and attribution platforms like Appsflyer or Adjust
- Excellent communication skills, with the ability to clearly present data insights and strategic recommendations
What the job involves
- You will join a talented, distributed Growth Marketing team across Europe and Asia, looking after local growth marketing in our key markets, paid ads, CRM, and referrals
- You will work alongside other marketers, designers, and the wider Goodnotes team to acquire new users
- As our User Acquisition Manager, you will lead and execute multi-channel user acquisition strategies to drive high-quality user growth.
- You will manage paid campaigns across Google Ads, Apple Search Ads, social media platforms, and our referral program, collaborating closely with Marketing, Insights, and Monetization teams to optimize performance and scale efficiently
- Develop and execute comprehensive user acquisition strategies across paid search, paid social, referral programs, and other channels to drive new user growth
- Plan, launch, monitor, and optimize paid campaigns on platforms such as Google Ads, Apple Search Ads, Facebook, Instagram, and others
- Drive continuous improvement in ROAS performance through data-driven insights, A/B test, and campaign optimization strategies
- Utilize Mobile Measurement Partners (MMPs) such as AppsFlyer or Adjust to track, attribute, and analyze campaign performance
- Collaborate closely with the insights team to align on attribution models (including SKAdNetwork and multi-touch attribution) to optimize spend and maximize ROI
- Own end-to-end reporting and analysis of user acquisition campaigns, providing actionable insights to stakeholders
- Manage budgets effectively, forecasting spend and reallocating resources to maximize growth efficiency
- Work cross-functionally with Marketing, Monetization, and Insights team to ensure alignment and support for acquisition initiatives
Application process
- An introductory call with someone from our talent acquisition team. They want to hear more about your background, what you are looking for, and why you’d like to join Goodnotes
- A take-home assignment to showcase your skills
- Role-specific interview to discuss your skillset further in detail and to complete a live assessment
- Hiring Manager interview: A call with your hiring manager. This is the person who will be managing you day to day, working on your growth and development with you as well as support you throughout your career at Goodnotes
- An executive interview
- Panel interview – A meet the team call with 2 or 3 GoodPeople you’d be working closely with at Goodnotes
Salary benchmarks
Our take
Goodnotes is a digital note-taking tool for handwritten notes and (formerly) paper-based information. Thanks to its signature vector ink engine, the app delivers a precise and natural writing experience. It can read handwriting and allow users to search it, as well as convert it to text for easy sharing into other apps or even web pages. Goodnotes also supports importing, searching, and navigation through PDF, PowerPoint, Word, image files, and more.
The platform is available across iPhone, iPad and Mac. One of the leading note-taking solutions on the App Store (with over 14,000 positive reviews) it competes with apps like Notability and Paper by WeTransfer. Founded in Hong Kong, Goodnotes now operates across the UK with over 80 employees, working on building additional products alongside its core app.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Focus on employee wellbeing
"Company cares about each and everyones wellbeing. A monthly budget is provided for everyone to take care of their physical and mental wellbeing. You..."
Funding (1 round)
Jun 2020
$6m
SEED
Total funding: $6m
Company benefits
- Meaningful equity options in a fast-growing company
- Monthly budget for personal growth development & yearly budget for professional development
- Monthly health & wellness budget - used for gyms, massages, treatments etc.
- MacBook Pro/your choice of hardware
- Flexible working hours and remote working opportunities
- Annual offsite
- Noise cancelling headphones
- Work from home budget to upgrade your home office
- 30 days holiday (plus public holidays)
- Health insurance for you and dependants
Company values
- Dream big
- Be user obsessed
- Build great things
- Operate as an owner
- Win like a sports team
- Learn and grow fast
- Share our passion
Company HQ
London, UK
Articles
Leadership
Steven Chan
(Founder & CEO)Goodnotes was created from Steven's frustration with taking readable and reusable handwritten notes on his first iPad. Since then, the company has grown to millions of happy users.
Paul Onnen
(Senior Vice President of Engineering)Paul loves building things that help make people's lives better and they are using this experience to help Goodnotes be successful as we continue to grow.
Minh Tran
(COO)Minh is a seasoned people and business leader who is obsessed with searching for the world’s best talent and building winning teams that are highly skilled, innovative, and passionate.
Rowena Chung
(Director of Product)Rowena leads product discovery and strategy across Goodnotes' product group. She is committed to understanding the users’ needs and enhancing their productivity and experience with the app.
People progressing
Bret joined Goodnotes in 2018 as a senior software engineer. In 2023 he was promoted to a principal engineer.
Joined Goodnotes in 2021 as a Senior ML engineer and is now a Senior Engineering Manager, leading a product team to build an incredible AI productivity experience impacting millions of users.
Cam joined Goodnotes as a Senior Brand Designer and 3 years later became our Global Brand Design Lead!
Rammy joined Goodnotes as a Senior QA Engineer in December 2019, transitioned to QA lead after 2.5 years and again to QA manager after 4 months
Diversity, Equity & Inclusion at Goodnotes
Vivien Ko (People Ops Manager)
- We are a team of c 270, from 39 different countries... and still growing
- We believe diverse teams create better outcomes for users, teams, and businesses
- Learn more about one of our Female Directors https://www.goodnotes.com/blog/rowena-product-manager
- We know there's still a lot more we need to do - and we want you to be part of helping us on our DE&I journey!
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