Growth Media Manager, Dandy

• 4–6+ years of experience in B2C Performance marketing or B2B demand generation, media buying, or performance marketing, with at least 2+ years managing direct media buys
• Proven experience negotiating and managing partner relationships and direct buys
• Demonstrated ability to analyze performance data, manage budgets, and optimize for CPL, lead quality, and pipeline impact
• Highly organized and process-driven, with a track record of managing multiple campaigns simultaneously and ensuring clean execution end-to-end
• Performance marketing & analytical mindset. We are very data-driven!
• Experience in B2B or B2C high growth company
• Ability to problem solve autonomously and prioritize work based on a hypothesis driven approach centered around business value
• Overall track record of professional and academic success

Desirable

• Dandy is hiring a Growth Media Manager to build, scale, and optimize our direct media buys and direct mail programs at a high-growth, venture-backed company
• This role sits on the Growth team and is responsible for driving qualified pipeline through strategic media partnerships, paid content distribution, and direct mail program
• You’ll own the end-to-end strategy and execution of our growth media efforts — from partner selection and negotiation to campaign execution, lead flow management, and performance optimization
• You’ll have the opportunity to shape the go-to-market strategy, build world-class programs, and work closely with Sales and Growth Marketing
• Own Dandy’s direct media and partnership strategy with a focus on podcasts, email newsletters, display takeovers, and influencer / creator partnerships, testing and scaling channels that drive both brand impact and measurable performance
• Position Dandy at the forefront of the dental industry by partnering with creators, publishers, and platforms that shape key industry conversations and trends
• Oversee end-to-end campaign execution, including partner selection, content strategy, asset delivery, and performance reporting
• Build and execute a full-funnel growth media strategy, intentionally balancing brand-building efforts with performance-driven activations
• Amplify Dandy’s owned assets (webinars, ebooks, case studies) through paid distribution and partner channels
• Develop and maintain clear campaign calendars, documentation, and processes, ensuring multiple programs are tracked and delivered on time
• Work closely with Marketing Operations to ensure clean attribution, lead routing, and performance visibility from partner activation through pipeline
• Partner with Sales and SDR teams to assess lead quality, share learnings, and refine partner, audience, and messaging strategies over time
• Own Dandy’s direct mail strategy across postcards, catalogs, and gifting to reach both SMB and Enterprise audiences
• Develop segmentation, personalization, and offer strategies to improve response and conversion rates
• Manage vendor relationships covering production, personalization, and distribution
• Allocate budget and prioritize programs based on performance and growth opportunity
• Analyze results and continuously optimize direct mail for engagement, ROI, and pipeline impact