Growth & Influencer Marketing Operations Manager, Airbnb
6 month FTC
Community marketplace for holiday accomodation
Be an early applicant
Community marketplace for holiday accomodation
1001+ employees
Be an early applicant
1001+ employees
Company mission
To create a world where anyone can belong anywhere.
Role
Who you are
- We are seeking a candidate with a strong grasp of growth marketing channels, excellent project management skills, and meticulous attention to detail
- The ideal candidate can design and manage scalable processes, has a deep understanding of social media, and excels at identifying top talent and best in class content
- Demonstrated success in growing and managing affiliate influencer programs, driving significant engagement and brand growth
- Good understanding of Growth Marketing channels (Search, Engagement, Media)
- 4+ years of related work experience, particularly in influencer and affiliate marketing programs
- Fluent in French and English
- Excellent communication, presentation and negotiation skills
- Preferably familiar with the France tech and tourism industry
- Strong organizational skills, with the ability to work autonomously while managing multiple projects simultaneously
- Hands-on experience with affiliate marketing platforms; Impact platform experience a plus
- Ability to manage multiple campaigns and projects simultaneously, meet deadlines, and prioritize tasks effectively
- Proficiency in analyzing data to measure campaign performance, identify trends, and implement data-driven decisions
- Solid knowledge of affiliate tracking technologies, attribution models, and experience in discussing these technologies with both internal and external stakeholders
What the job involves
- The Growth Marketing team at Airbnb is at the intersection of marketing, engineering and data science
- Our work is imperative to driving the top line of the entire company
- As Growth & Influencer Marketing Operations Manager, you will play a critical role in leading and supporting Growth Marketing programs, including launching, scaling and managing a new social and influencer marketing program in France
- We are seeking a Growth & Influencer Marketing Operations Manager to help us launch, grow and oversee a new Influencer Affiliates program
- You will be responsible for end-to-end execution of this program within a specifically defined region
- This is a hands-on role that will require direct management of up to 100+ influencer partners, along with tight integration and communication with internal stakeholders at Airbnb
- In addition, you will drive Growth Marketing projects that deliver business impact working with cross-functional teams such as Brand Marketing, Design, Product and Engineering
- Oversee the end-to-end execution of affiliate influencer marketing campaigns, from influencer casting and negotiations to briefing, deliverable tracking, and performance analysis, ensuring seamless implementation and impactful results
- Manage influencer agency for sourcing and recruiting influencers tailored to campaign objectives, ensuring maximum impact
- Evaluate each influencer’s program application to identify influencers who align with brand values, guidelines, and company policies
- Evaluate influencer content against internal criteria to ensure quality and alignment with brand standards
- Collaborate with the global and local marketing teams to write clear and concise campaign briefs that align with Airbnb’s global social strategy while addressing local business and marketing needs
- Establish and maintain strong relationships with affiliates and influencers through proactive engagement and mutual collaboration
- Negotiate partner terms and agreements with influencers to maximize brand visibility, ensure content quality, and deliver maximum value while adhering to budget constraints
- Track and analyze program performance through analytics dashboards, delivering comprehensive summaries and key metrics to stakeholders
- Monitor influencer activity to identify areas for improvement and optimize content performance
- Lead the delivery of strategic Growth Marketing projects across multiple workstreams and teams, monitor progress and communicate updates to partners and stakeholders
- Maintain a data-driven approach through continual optimization and experiment
Our take
When Airbnb was originally founded, the product helped customers book air mattresses on people's apartment floors. Since then, Airbnb has had over a billion customers hosted through its platform. With more than 4 million registered hosts worldwide, it has grown into a major player in the hospitality sector.
Airbnb has been successful in disrupting the traditional holiday lettings sector. Before it existed accommodation was limited to hotels and bed and breakfasts, but Airbnb has mainstreamed the idea of renting out spare rooms or even entire homes. It has created a new sector of hosts purchasing properties to rent out on the platform and provides a level of flexibility and a range of offerings not previously possible for travelers.
Perhaps a victim of its own success, by 2022 supply of Airbnb-listed properties began to outstrip demand in some markets, as hosts overestimated the appetite for domestic travel. However, the company is still posting strong financials and has unveiled new tools to support its hosts in a tougher rental market. With a healthy bottom line and a huge user base, Airbnb is very likely to overcome the current market turbulence and continue its growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Apr 2020
$500m
GROWTH EQUITY VC
Mar 2017
$447.8m
SERIES F
Total funding: $3.8bn
Company benefits
- Paid volunteer time
- Health food and snacks
- Generous parental and family leave
- Learning and development
- Annual travel and experiences credit
Company HQ
Showplace Square, San Francisco, CA
Leadership
Brian Chesky
(Co-Founder & CEO)Previously an Industrial Designer, studying at Rhode Island School of Design.
Nathan Blecharczyk
(Co-Founder & CSO)Studied Computer Science at Harvard, and had around 4 years of professional Software Engineering experience before founding Airbnb, including interning at Microsoft.
Joe Gebbia
(Co-Founder)Also studied Industrial Design at Rhode Island, and previously founded various design-related startups
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