Director of Growth Marketing, Homebase
$184.4-216.9k
+ Equity
2 days a week in office
Employee scheduling software for small businesses
Be an early applicant
Employee scheduling software for small businesses
501-1000 employees
Be an early applicant
$184.4-216.9k
+ Equity
2 days a week in office
501-1000 employees
Company mission
To make work easier for small businesses and their teams.
Role
Who you are
- Leadership Experience: 10+ years in Growth Marketing with 5+ years leading teams in fast-growth environments. Experience in growth roles targeting SMBs, prosumers, or freemium-to-paid models preferred
- Channel Expertise: Proven track record scaling paid digital, SEO/GEO, and content marketing with measurable results. Demonstrated success launching and optimizing new channels and building integrated growth programs
- AI & Innovation Focus: Hands-on experience with AI-driven marketing tools, automation, and advanced analytics to drive performance and team adoption
- Data-Driven: Expert in performance analysis and rapid strategic pivots based on data insights
- Results Orientation: Track record of hitting aggressive growth targets in competitive markets
What the job involves
- We're seeking a strategic and results-oriented Director of Growth Marketing to accelerate our customer growth trajectory. This strategic, results-oriented leader will report directly to the CMO and work collaboratively across multiple teams to smash our growth targets with precision and creativity
- Strategic Growth Ownership: Develop and execute acquisition strategies across paid and organic channels, including Meta, YouTube, SEO, Direct Mail, and mobile. Build and scale unified, integrated marketing programs that fuel sustainable top-of-funnel growth
- Performance, AI, and Experimentation: Optimize key metrics like CAC, payback period, ROAS, and conversion rates. Build a culture of rapid experimentation across web and campaign surfaces. Leverage AI tools and automation to accelerate execution, improve performance, and scale intelligently
- Team Leadership: Lead and grow a cross-functional growth team spanning digital media, offline, content, Web/CRO, and SEO/GEO. Foster a performance-driven, collaborative culture
- Cross-Functional Collaboration: Work closely across GTM teams, including Product Marketing, Lifecycle Marketing, Product Growth, and Sales, to optimize paid product adoption within the customer's first 60 days
Application process
- Meet the Talent Acquisition team
- Meet the Hiring Manager
- Participate in a Talent Showcase
- Meet Cross-functional Partners
- Background Check + Offer Stage
- Welcome to the team, Homie 🎉
Our take
Homebase provide employees and businesses with time tracking applications, with a range of other HR functionality built in. Homebase automates the process of managing employee scheduling, and also helps companies improve internal communications.
The company contributes to the reduction of paperwork in an office by turning an array of devices into time clocks that track hours and overtime, while also providing payroll support. This makes it easier for companies to remain in sync, running a more efficient operation as a result.
Given that Homebase's customer base of small businesses is not able to pay a lot for its product, scale is the key driver in the company's future success. With over 100,000 customers already, its significant venture capital backing will ensure that the company will be able to grow (notably it's investing in Canadian talent) to provide its services on a profitable scale.
Freddie
Company Specialist at Welcome to the Jungle
Insights
29% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2024
$60m
SERIES D
Nov 2021
$30m
GROWTH EQUITY VC
Total funding: $189m
Company benefits
- Stock Options - everyone is an owner
- Comprehensive Insurance Plans
- 401(k) program +4% company match
- Hybrid and in office work based out of Houston, Texas
- Top-of-the-line equipment and home office $
- Annual Holidays and Accrued PTO
- A dynamic, well-connected, productive team
- Fun company activities
Company HQ
Yerba Buena, San Francisco, CA
Leadership
John Waldmann
(CEO)BA Political Science at Stanford. Associate at Boston Consulting Group, then KKR Capstone, before founding Homebase in 2014.
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