Growth & Performance Manager, amicable
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1-2 days a week in office (Holborn, London)
Relationships legal service
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+ Share Incentive Plan
1-2 days a week in office (Holborn, London)
21-100 employees
Company mission
Our mission is to help people navigate relationship change with kindness, clarity and practical support. From moving in together to getting married, separating, co-parenting or blending families, amicable helps thousands of couples have better conversations and make clearer decisions.
Role
Who you are
- This role is ideal for someone who thrives in a fast‑moving, mission‑driven environment and wants full ownership of a performance function during a pivotal growth phase
- You have strong, hands-on experience running and scaling paid media across Google Ads, Meta and YouTube, and using programmatic advertising to extend reach across the open web - managing significant budgets against commercial targets
- You have a proven track record of improving unit economics and delivering against LTV:CAC, revenue and conversion targets
- You have strong, hands-on experience with platform AI and automation -not just how to use it, but how to build the foundations that make it work: conversion architecture, data quality, audience infrastructure and feed management
- You're proficient with data - GA4, Meta Ads Manager, Search Console, BI tools and A/B testing frameworks are part of your everyday toolkit
- You have experience with post-ATT, cookieless measurement including server-side tracking, Consent Mode v2 and first-party data strategies
- You are proficient in HubSpot for lead nurturing, lifecycle marketing and automation
- You are a clear communicator who can translate performance data into commercial insight for both technical and non-technical stakeholders
- You are highly organised, skilled at managing multiple projects at pace, and energised by a fast-moving scale-up environment
- You are aligned with our mission and values
What the job involves
- We’re looking for a Growth & Performance Manager to own and scale the growth engine behind our divorce, separation and new relationship services. This is a high‑impact role where you’ll set the performance marketing strategy, lead execution across all paid channels, and shape how we use data, automation and creative to drive sustainable commercial growth
- You’ll be responsible for end‑to‑end performance across acquisition, conversion and retention, using paid media, lifecycle marketing and experimentation to hit ambitious targets across revenue, LTV: CAC, product mix and lead quality. You’ll work closely with product, brand, sales, data and CX to connect marketing activity directly to commercial outcomes
- You will track, analyse and report on performance metrics to inform decisions and optimisations at pace. You'll draw insights, present performance and strategic recommendations clearly to senior leadership, translating media activity into commercial outcomes
- Own multi‑channel performance strategy - setting direction and leading execution across Google Ads, Meta, YouTube, TikTok, LinkedIn and Reddit
- Drive commercial performance against revenue, LTV:CAC, conversion and product‑mix targets, using unit economics as your primary decision lens
- Lead our shift to AI‑led media management - building the data, conversion and audience infrastructure required for automation at scale
- Own creative strategy across UGC, short‑form video and high-velocity testing frameworks
- Optimise the full funnel using CRO, structured experimentation and proposition testing
- Run lifecycle and email marketing via HubSpot to nurture leads and improve conversion
- Build a modern measurement stack using MMM, incrementality testing, geo‑tests and platform data
- Navigate sensitive‑category advertising while maintaining signal quality through server‑side tracking, Consent Mode v2 and first‑party data
- Collaborate cross‑functionally to align on lead quality, insights and commercial outcomes
Salary benchmarks
Our take
amicable is on a mission to revolutionise the way people end relationships, aiming to make the process kinder and more efficient than traditional solicitor-led approaches. By focusing on a technology-driven model, Amicable offers a modern alternative to conventional legal practices, enabling couples to avoid the emotional and financial strain often associated with traditional methods of divorce and separation.
The company's innovative approach to divorce, separation, and co-parenting has positioned it as a trusted brand in the industry. With a commitment to delivering empathetic, fixed-fee services, amicable effectively guides couples through the complexities of ending a relationship.
amicable promotes a collaborative culture and is rapidly growing to meet demand and legislative change, elevated in part by its acquisition by Octopus Money in 2023. Emphasising values such as kindness, flexibility, trust, professionalism, and customer focus, amicable is dedicated to pioneering a better way for couples to part ways.
Kirsty
Company Specialist at Welcome to the Jungle
Meet the team
2 people
Kate Daly, Co-founder
Insights
Company
Company benefits
- 28 days holiday plus bank holidays per annum (pro-rated)
- Cycle to work scheme
- Private health insurance
- Group life assurance
- Enhanced family friendly leave
- Employee Assistance Programme
- Share Incentive Plan
- Electric Vehicle Scheme
Company values
- Empathy & Kindness
- Trust & Professionalism
- Pioneering
- Customer Focus
Company HQ
Richmond, UK
Leadership
Pip Wilson
(Co-founder & CEO)Board Trustee and Deputy Chair of the The RSA. Former Trustee / Board Member of The Girls' Network, Founder and Board Director of Bluefin Solutions and was also Consultant at a number of companies.
Kate Daly
(Co-founder & Host of The Divorce Podcast)Former Family Consultant and Divorce Coach at FamilyChange. Was also a Counsellor, Coach and Consultant at KDCPPS, Director at PeopleFanClub and Senior Manager at KPMG.
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