Director of Growth, SSENSE
SEO & Search Engine Optimization
Luxury apparel & goods
Job no longer available
Luxury apparel & goods
1001+ employees
Job no longer available
1001+ employees
Company mission
SSENSE's mission is moving culture forward.
Role
Who you are
- The ideal candidate has a strong background in paid media with a proven track record of delivering major improvements against large advertising budgets
- They possess a strategic mindset, a balance of analytical and communication skills and are relentlessly curious about how we can create long term advertising efficiencies while meeting our short term objectives
- Bachelor’s degree in Engineering, Commerce, Marketing, or a related field, Master's degree an asset
- 10-12 years of experience in paid media with a focus on driving business impact, with 7 years of previous leadership experience
- MBA degree or strategy consulting experience an asset
- Successful track record leading high performing teams to deliver outstanding results
- Having managed multi-million advertising budget with proven record of improving efficiencies
- Knowledge of Google AdWords required
- Highly motivated and organized
- Highly analytical and detail oriented
- Creative thinker with excellent problem solving abilities
- Strong ability to present, synthesize and influence change
- Strong communication skills and business acumen
- Proven ability to consistently perform independently and as part of a team
- Ability to thrive in a fast-paced, performance-driven environment
What the job involves
- Reporting to the Senior Director of Growth, the Director of Growth, SEO & SEM is responsible for managing the Search Engine Marketing (SEM) and the Search Engine Optimization (SEO) channels
- They will manage the overall strategy and roadmaps for both channels which includes participating in the development of SEM engine product strategy
- The Director of Growth will act as a technical leader in SEM & SEO as well as a coach to a team of channel managers and specialists
- Direct the long term strategy and roadmap of the Search Engine Marketing and Search Engine Optimization channels while guiding a direct team of channel managers and specialists to meet short term performance and project delivery objectives
- Drive channel management best practices and ensure company standards are met by working through managers across the team
- Promote and drive a rigorous focus on Data Driven Channel Management practices across the team by building improvements in the current tools that result in additional efficiencies in the Team’s day-to-day use
- Direct the allocation of SEM budget across countries, campaigns, brands, and cohorts to deliver against acquisition targets as well as business revenue targets
- Perform deep-dives into the SEM engine to continuously find new opportunities that drive improvement in our advertising spend
- Drive research and development on the SEM channel that continuously improves our return on investment by partnering with the Growth Analytics team
- Continuously improve our SEM automation engine and SEO functionalities by building effective business cases to gain business alignment, and ensure successful delivery, in collaboration with Data Science, Product and technology teams
- Partner with the Google and Apple teams to establish a roadmap integrating new innovative tools that the SSENSE SEM team can use to explore new ways in improving bidding efficiencies
- Stay abreast of the latest channel acquisition and attribution trends to advise the leadership team on new company-wide initiatives
- Hold weekly one-on-ones, conduct performance reviews, analyze individual KPIs and assess promotion readiness to help each contributor evolve in their roles
- Ensure team mobilization by regularly gauging team engagement and implementing appropriate means to create a transparent, collaborative and productive work environment
- Identify current gaps within the team/department structure and work with Senior Leadership on resourcing plans
- Establish the short term objectives for the department and ensure teams are engaged towards achieving the department's missions
- Inspire teams to adopt the Department's mission and vision
Our take
Luxury fashion has taken well to eCommerce, but it can be difficult for a brand to stand out in the crowded online market. SSENSE, a Montreal-based luxury fashion retailer, manages this with a history of projects and services pushing the boundaries of the industry.
The company’s driving vision is to be a “cultural protagonist”. That means collaborating with brands large and small, lavishly produced cultural events, and a now-iconic photography style for its catalogue.
While the retailer has made a real name for itself in North America and Europe, it will need to localise its offering to compete with the emerging brands shaking up the Chinese market - where it hopes to capture some of the rapidly growing luxury market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Company HQ
Ahuntsic-Cartierville, Montreal, QC
Leadership
Basel Atallah
(Founder & COO)Studied Mechanical Engineering at McGil University.
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