Senior User Researcher, Later
CA$90-104k
Social media marketing scheduling platform
Open for applications
Social media marketing scheduling platform
1001+ employees
Open for applications
CA$90-104k
1001+ employees
Company mission
To build the world’s first Social Revenue Platform.
Role
Who you are
- 5+ years experience in web app implementation and/or a combination of market research
- Degree in HCI, Cognitive Psychology, Human Factors, or related degree (or equivalent work experience)
- Demonstrated experience in user research process from planning, recruitment, execution, and delivering results
- Demonstrated experience executing usability studies, personas, diary studies, field studies, and other qualitative research methods
- Demonstrated experience of statistical concepts and other quantitative methods to ensure rigor and validity of research to inform and guide decisions. Methods include execution of large scale surveys
- Experience in R, Python an asset
- Excellent communication and presentation skills that allow you to clearly communicate complex research concepts and direction to stakeholders across the company
- You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes
- Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results
- Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics
- Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support
- You share insights to help the team stay ahead and make informed decisions
- You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you
- You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration
What the job involves
- As a Senior User Researcher at Later, you will be part of a strategic team that impacts Marketing, Product, and Sales teams
- This role will lead research to deeply understand the creator + brand ecosystem, including how to strengthen creator partnerships, and also lead Marketing initiatives that heavily rely on data-backed insights
- You are strong in mixed methods, but can easily lean into your quantitative skillset best seen through the execution of large scale surveys
- You can provide structure where there is ambiguity, and are a strong communicator, often working collaboratively and able to visually communicate your findings and insights in a way that is easy to understand and impactful
- You understand user psychology, quantitative analytics, consumer behaviour, and what the business requires
- Identify and prioritize key user research questions and objectives in partnership with multiple stakeholders including product, design, marketing, sales, and data teams. Works collaboratively to influence the timing for collecting, delivering, and refining user-driven insights
- Self directed in managing stakeholder relationships and has excellent communication skills to understand research needs
- Manage time efficiently while balancing priorities, and ensure projects are well run, timely, and planned with clear tasks and milestones
- Conduct a variety of quantitative and qualitative research, and select the appropriate methodology depending on the business needs and goals
- Analyze qualitative user data to generate tactical and strategic insights, actionable recommendations keeping in mind current knowledge, project goals, and risks
- Analyze quantitative data sets from data partners and execute large scale surveys to uncover insights that will inform content marketing initiatives
- Translate research findings into clear, concise insights and can articulate complex information into effective storytelling using clear, compelling, and engaging visuals (infographics, graphs, etc)
- Help product owners define a compelling product vision (short term and long term) and assess market demand based on data collected via market research, customer interviews and user surveys
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
In a significant development, Later recently merged with Mavrck to become one single brand under the name Later. The unified entity brings together its flagship products to drive traffic and revenue from platforms like Instagram and TikTok. This move aims to enhance user experience, drive engagement, and allow brands and creatives to achieve their social marketing and revenue goals effectively.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Flexible Paid Time Off
- Hybrid Work Environment
- Competitive Healthcare Benefits
- Stock Options
- Learning & Development Opportunities
Company HQ
Chinatown, Vancouver, BC
Leadership
Roger Patterson
(Co-Founder)Serial entrepreneur and Software Engineer, Roger has also co-founded Launch Academy, a non-profit grass-roots startup incubator, gaming company, Flock & Swarm Mobility and automated business intelligence company, Datacomb Data Services.
Ian Mackinn
(Co-Founder & CTO)Ian has had a hand in building enterprise-scale software products over a successful career at Google, SAP and Pulse Energy. Ian co-founded Placeling and was the Technical Lead at the mapping startup, Mapdash.
Cindy Chen
(Co-Founder)A design expert, Cindy has worked as Product Designer at Thinkific and as a Design Lead at Momentus Software.
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