Director of Online Growth, DigitalOcean
Cloud computing services for developers
Job no longer available
Cloud computing services for developers
1001+ employees
Job no longer available
1001+ employees
Company mission
To simplify cloud computing so developers and businesses can spend more time creating software that changes the world.
Role
Who you are
- 8 years managing and leading online growth teams in a high growth environment
- Bachelor’s degree in Business related fields of Marketing or Advertising
- Demonstrated experience in demand generation in the Cloud industry
- Marketing operations experience with best-in-class PLG marketing tools
- Experience building and managing internal marketing teams that are responsible for revenue targets
- Proven track record of driving revenue growth at scale
- Ability to generate reports on key performance metrics and clearly communicate the results
- Proactive communication skills and track record of setting and executing on monthly, quarterly, and annual goals
- Deep understanding of SaaS based business models, including concepts around monthly recurring revenue and pay-back periods
- Demonstrable critical thinking and analytical skills, including the ability and confidence to make strategic decisions based on data
What the job involves
- As the Director, Online Growth, you will join a vibrant and diverse Marketing team that is focused on delivering revenue through full-funnel marketing strategies; including paid media sources, lead generation, online growth and experimentation, integrated campaigns, and email marketing
- You will lead the Online Growth team and make strategic decisions that drive revenue growth from online web channels
- Lead and manage a high-performing team of online growth professionals, including Web Growth Marketing Managers, Designers and engineering
- Develop and implement a data-driven online growth strategy that aligns with DigitalOcean's overall business objectives
- Manage and execute the web roadmap by collaborating with stakeholders in product marketing, product, sales, and partnerships
- Manage all web resources, including agencies and staffing partners. You will be responsible for efficiently managing resources, talent, and processes to hit deadlines
- Oversee all aspects of website growth marketing, including SEO, SEM optimization, conversion rate optimization (CRO), growth experimentation and testing
- Partner with product, engineering, design, product marketing, and sales teams to ensure alignment across all online growth initiatives to drive high value customer acquisition
- Support product launch initiatives by collaborating with product marketing, product, and engineering teams
- Set clear goals and KPIs for online growth initiatives and track progress through comprehensive reporting and data analysis
- Deep understanding of product led growth strategies, growth loops, A/B testing, and growth velocity
- Identify and implement new and innovative online marketing strategies to stay ahead of the competition
- Stay up-to-date on the latest online marketing trends and best practices
- Foster a culture of continuous learning and experimentation within your team. Lead the online agile growth process and ensure process success
- Attract, develop, and retain top talent within the online growth marketing field
Our take
DigitalOcean offers computer network and storage capabilities that enable its users to quickly set up online businesses. Straightforward tools and attractive pricing have attracted hundreds of thousands of customers in the last decade, including pop superstar Beyoncé, who hosted a new album release on the company’s servers during its early years.
DigitalOcean has a strong customer base, but must continue to improve to stay relevant in such an extremely competitive space. The company battles with rivals such as Amazon Web Service, Microsoft Azure and Google's Cloud Platform, which are the undisputed leaders in the cloud computing market. Wisely, DigitalOcean avoids direct confrontation with these giants by focusing more on small businesses and startups and providing more savings opportunities for its users.
The company has boasted clients such as GitLab, Slack and HashiCorp amongst its impressive lists of customers. Additionally, the company has acquired Cloudways in a move to further simplify workflows for its clients that are looking to scale their digital businesses, it opened a new data center in Sydney, and expects to see a revenue rise between 9% and 12% over 2024.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
May 2020
$50m
SERIES C
Jul 2015
$83m
SERIES B
Total funding: $173.2m
Company benefits
- Full health coverage
- Flexible vacation time
- An annual company offsite, Shark Week
- Monthly gym and internet reimbursement
- Parental leave with transition time built-in
- Formalized mentorship, LinkedIn Learning tracks, and other internal programs
- Work from home opportunities
Company HQ
South Village, New York, NY
Leadership
Yancey Spruill
(CEO, not founder)Previously served as CFO and COO for SendGrid and as CFO for both TwentyEighty and DigitalGlobe.
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