Director of Product Marketing, DoubleVerify
Sales Enablement
$127-239k
+ Equity
Software platform for digital media measurement and analytics
Job no longer available
Software platform for digital media measurement and analytics
1001+ employees
Job no longer available
$127-239k
+ Equity
1001+ employees
Company mission
To build trust and transparency across the digital advertising ecosystem and help advertisers succeed.
Role
Who you are
- Experience: 8+ years of experience in B2B product marketing and/or sales enablement
- Background: Preference for a background in AdTech or MarTech, with a good understanding of the advertising ecosystem
- Technical Acumen: Strong technical foundation with the ability to understand and articulate complex product concepts in a complex ecosystem, elegantly
- Leadership: Strong background in developing and delivering product training programs, sales content, and tools that have demonstrable impact on sales performance
- Can-do Attitude: Positive mindset, always looking for solutions on how to do something, as opposed to why not to do it
- Leadership and Influence: Demonstrated ability to inspire and organize cross-functional teams around key objectives
- Communication Skills: Excellent storytelling abilities, including written and verbal communication in every form that a product marketer touches
What the job involves
- DoubleVerify is seeking a strategic and innovative Director of Product Marketing, Sales Enablement, to lead the sales enablement initiatives for the portfolio of DoubleVerify’s products and ensure seamless alignment with the Commercial team
- In this highly visible role, you will closely collaborate with the broader product marketing, product management, and marketing teams to create comprehensive product and market insights training programs, curriculum, and the content
- This role is integral to DoubleVerify and will serve as a thought partner to both the product management and commercial teams, ensuring cohesive and effective market activation. Additionally, you will ensure a continuous feedback loop between the sales and product teams, capturing customer, competitor, and market insights to refine product positioning and messaging, and provide real-time insights into the roadmap
- Product and Customer Understanding: Gain and maintain a thorough understanding of DoubleVerify’s portfolio of products, as well as the customers and their buying journey. Use this knowledge to inform and enhance sales enablement activities
- Commercial Training Program: Own, develop and implement comprehensive curriculum and product training programs for the commercial teams. Partner with the product, product marketing, and marketing teams to create and maintain sales decks, product collateral, and other sales assets
- Sales-Driven Market and Customer Feedback: Establish a program to gather and analyze market and customer feedback by aligning closely with the Commercial team. Collaborate with the product management and product marketing to prioritize and integrate feedback into the product roadmap
- Win/Loss Analysis: Conduct thorough win/loss analysis to understand the reasons behind successful and unsuccessful deals. Provide actionable insights to the sales and product teams to improve future performance
- Marketplace Knowledge: Stay abreast of the latest in the media and AdTech ecosystem. Keep up with the competitive landscape, customer pain points, and innovative solutions while identifying the opportunity space for DV solutions and sales narrative
- Storytelling: Be a gifted storyteller. Focus on customer value, driving the creation of compelling narratives that convert complex technologies and concepts into elegant stories, reflected in internal and external assets, communication materials, global training and enablement programs
- Performance Metrics: Establish and track key performance indicators (KPIs) to measure the success of sales enablement initiatives. Use data-driven insights to optimize and improve
Our take
The importance of digital advertising continues to grow, but it can be difficult for companies to protect their brand identity online. DoubleVerify solves this problem using software that monitors campaign performance in real-time.
Since it was first launched, DoubleVerify has successfully carved out an impressive market share, and now boasts customers such as digital advertising giant Facebook as long-time customers. Its success is largely owed to the quality of its technology, which far outperforms that of its rivals. DoubleVerify has consolidated its success by expanding the range of languages its tools support. It has also expanded into new markets such as Australia and New Zealand, a key indicator of the company’s continued growth.
The digital ad space is changing constantly, and DoubleVerify will need to remain as agile and adaptive as it is at present in order to compete with rivals such as Tremor and Quantcast. But with a 2021 IPO, several recent rounds of funding and new product releases, it looks set to tackle its competitors head on and stay ahead of the game.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2020
$350m
GROWTH EQUITY VC
Aug 2011
$33m
LATE VC
Total funding: $396.5m
Company benefits
- Comprehensive Coverage: Because we want you to stay healthy.
- Pension Matching: 401(k) or country-specific contributions.
- Tuition Reimbursement: never stop learning.
- Generous Parental & Compassionate Leaves: putting families first.
- Onsite & Virtual Events & Wellness Activities: Team activities, wellness offerings, games and more!
- Flexible Lifestyle Spending Account: Gym, fitness class, self-care, or even pet care? You're covered for this and more.
- Mental Wellness Days: Take a day off for yourself.
- Global Access to Mental Health Resource: Investing in you being your best self.
- Hybrid Work Schedule: Making the most of your time.
- Peer Nominated Awards: Recognizing DV values in action.
- Seasonal Employee Appreciation Gifts: Enjoy summer treats and holiday sweets.
- Self-Directed Paid Time Off: You work hard. Enjoy it.
Company HQ
SoHo, New York, NY
Leadership
Mark Zagorski
(CEO)Mark joined the DOubleVerify team as CEO in 2020,. Prior to this, he was the CEO for Telaria and an Executive VP/Head of Nielsen Marketing Cloud for Nielsen. He also spent 7 years at eXelate as CRO and CEO.
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