Senior Creative Director, Red Ventures
Marketing | Bankrate
$175-225k
OTE
Media and publishing company
Be an early applicant
Media and publishing company
1001+ employees
Be an early applicant
$175-225k
OTE
1001+ employees
Company mission
To partner with brands in order to connect customers with the products and services they need most.
Role
Who you are
- AI-native, human-led: You’re an expert with modern AI creative and copy tools — building repeatable workflows, not one-off prompts — and you have a point of view on where the tooling is headed. But that fluency is leverage, not the job: human judgment is still what makes the work good
- Strategic discernment & good judgment: Given ten versions of the same ad, you know immediately which one’s worth testing — and can explain why in terms your team can act on. That judgment holds across formats and disciplines: a scroll-stopping performance ad, a copy line that needs one more edit, a data claim that has to be airtight before it ships, or a polished video
- Team builder: You’ve hired, coached, and gotten the best out of creative talent — and you know how to build a small, judgment-led team that does more because of the AI systems around it, not despite them
- Art direction + copywriting range: Primary strength in either art direction or copywriting, with genuine working fluency in the other — you can direct or execute across both without needing someone else to translate
- Revenue + brand fluency: You speak performance marketing — paid, lifecycle, organic, brand — and you’re comfortable pulling data, briefs, and campaign plans into one coherent creative direction that moves revenue while protecting the brand
- Velocity mindset: You default to ship, test, and learn — trusting a few strong variants and real performance data to find the winner faster than solo second-guessing ever could. For you, iteration is how craft gets sharper, not a shortcut around it
- Strong communicator: You can walk stakeholders through creative rationale, take feedback without getting precious about it, and know when to push back on a brief versus when to execute it as given
What the job involves
- This is a new role and the founding seat of Bankrate’s Marketing Creative pod — but it’s not a traditional creative director seat
- We’re looking for an AI-native creative leader who pairs sharp creative judgment with deep AI fluency to drive revenue and elevate the brand through creative produced and tested at scale, across every channel
- You’ll set the standard for what “good” looks like — visually and verbally — and then build the AI tooling and workflows that let Bankrate hit that standard at a volume and velocity a conventional team can’t match — not by replacing judgment with automation, but by multiplying what one strong creative point of view can do
- One idea becomes dozens of channel-native variants; those variants go live, get tested, and let performance data decide which of your on-brand ideas wins
- You’ll own the full arc: the judgment that makes the work worth shipping, the systems that ship it fast, and the results that tie it back to revenue and brand lift
- AI-Powered Marketing Production: Build and run Bankrate’s marketing production pipeline — the tooling and workflows that turn a single concept into a library of on-brand, channel-native variants ready to test — freeing your team to spend their time on judgment calls instead of repetitive production
- Rapid Testing → Revenue: Use that volume to test relentlessly across every channel, let data (not opinion) pick winners, and tie creative output directly to pipeline and revenue. Speed of learning is the point
- Taste & the Creative Standard: Own what "great" looks like across paid, lifecycle, organic social, and brand — and hold that bar whether an asset was made by a person or a model. Your judgment is the quality gate on everything the pod and self-serve tools produce
- Cross-Functional Partnership: Be the connective tissue between the Head of Design, Head of Performance Marketing, Director of Brand, and Product Marketing Lead
- Team & Vendor Building: As the case for each hire comes together, build a small team with that same judgment and manage the freelancers or agencies that flex capacity in the meantime — all powered by the AI systems you stand up
Our take
Red Ventures was founded in 2000, shortly before the dot-com bubble burst. It survived the crash, however, and has grown into one of America's biggest digital media companies. Its brands include Lonely Planet, Healthline and TV Guide.
The company was last valued at around $11 billion, which is evidence that its focus on momentum and adaptability has proven successful. Red Ventures is one of the major companies leading the shift towards intent-based media. It has acquired a range of specialist sites and publishing houses that serve the travel, tech and health sectors.
Red Ventures has managed to successfully out-compete rivals by moving away from the more traditional direct sales approach. Instead, it has focused on guiding customers towards purchases on other sites, and then taking a commission. The company's agility and laser-sharp focus on advice and specialty subjects will prove invaluable in the years to come.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-19% employee growth in 12 months
Company
Funding (1 round)
Jan 2015
$250m
LATE VC
Total funding: $250m
Company benefits
- Hybrid Schedule & Flexible PTO: Take advantage of 3-4 days in-office per week and 1-2 WFH days per week (varying by team), and a robust Paid Time Off program that includes logging off for "Winter Week."
- Family Support, Planning, and Fertility: Our benefit offerings support every unique path to parenthood including fertility, egg freezing, adoption, surrogacy, parental bonding, and more.
- Mentorship Culture: Find a mentor, be a mentor, say yes to something new. This is a place where you’re guaranteed to build connections that extend past your immediate team and even your tenure at RV.
- Purpose & Community: We empower employees to make an impact for causes they care about, and we invest heavily in systemic impact through nonprofits like Road to Hire.
- World-Class Wellness: In addition to the on-site amenities at HQ, our unique wellness benefits include free therapy sessions and counseling for U.S. employees and family members.
Company HQ
Indian Land, SC
Leadership
Ric Elias
(Co-Founder & CEO)Ric co-founded Red Ventures in 2000 and has served as the CEO since.
Share this job
View 25 more jobs at Red Ventures