Lifecycle Marketing Manager, Workstream
Hourly worker recruitment platform
Posted today
Hourly worker recruitment platform
201-500 employees
Posted today
201-500 employees
Company mission
To help businesses hire faster and smarter, so they can focus on supporting their team and serving their customers.
Role
Who you are
- 3-5 years of experience in lifecycle marketing, email marketing, or marketing automation—ideally in a high-growth environment
- Highly analytical and comfortable using data to drive decisions; experienced in A/B testing, segmentation, and campaign reporting
- Proficient in marketing automation platforms—especially HubSpot—and familiar with CRM and web analytics tools
- An excellent communicator and writer, with a strong sense of voice, clarity, and persuasive messaging
- Deeply customer-focused and skilled at translating audience insights into tailored marketing experiences
- Organized and process-oriented; you can manage multiple campaigns and priorities with attention to detail
- A self-starter who thrives in a collaborative, fast-paced, and dynamic environment
- Bonus: experience with SMS, in-app messaging, or multi-channel orchestration tools
What the job involves
- Design and manage end-to-end lifecycle marketing campaigns—with a focus on email—to support acquisition, activation, engagement, and retention goals
- Build and optimize email nurture tracks in HubSpot, tailored to user segments and behaviors, including content downloads, page views, and prior email engagement
- Own campaign execution, including list segmentation, template design, copywriting, and calls to action that convert
- Analyze performance across key metrics (open rates, click-through rates, conversion, unsubscribe rates, etc.) to continuously test, iterate, and improve
- Partner with Sales, Marketing, Customer Success, and Partnerships to deliver relevant messaging and drive seamless handoffs between lifecycle stages
- Develop and maintain documentation, playbooks, and roadmaps for lifecycle processes, campaigns, and experiments
- Maintain database health—reducing list decay, ensuring deliverability, and driving high-quality engagement
- Identify new opportunities to personalize the customer journey and create moments of delight that build long-term loyalty
Our take
Recruiting new staff can be a time-consuming process for HR teams; requiring them to source, screen, and communicate with every potential candidate. Whilst the process has been made easier through online job boards, this has only led to larger pools of potential candidates, putting further pressure on the workload of recruiters.
Workstream provides an hourly worker recruitment platform, focused on automating digital communication and application management with candidates to reduce workloads for recruitment teams. The platform also allows users to post open roles to over 25,000 job boards at once, in addition to automating all paperwork workflows.
Whilst the prevalence of smart recruitment platforms will present difficult competition for Workstream, the company shows the potential to disrupt the market with its automated communication, paperwork, and mass job posting capabilities. It continues to launch new products and features - such as its multilingual and customizable AI chatbot - and has raised strong capital to support accelerated expansion and the broadening of product development.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Sep 2022
$60m
SERIES B
Aug 2021
$48m
SERIES B
Total funding: $118m
Company benefits
- Comprehensive medical, dental and vision plans
- Access to a generous number of fully-paid counseling sessions with licensed therapists every year
- Flexible PTO
- Paid parental leave
- Equity options
- Quarterly learning reimbursement that can be used toward continuing education, books, subscriptions and more
Company HQ
SoMa, San Francisco, CA
Leadership
Desmond Lim
(Co-Founder & CEO)Experience as Product Manager for WeChat. CEO and Co-founder of QuikForce from 2014 to 2016.
Max Wang
(Co-Founder & CTO)Experience as Software Engineer for Sinovation Ventures. Co-founder and CTO of VC.CN from 2011 to 2016.
Lei Xu
(Co-Founder)Worked on Revenue Acceleration and Software Engineering for Google from 2012 to 2015. Experience as Co-founder and CTO of Emote.
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