Product Marketing Manager, AppsFlyer
Marketing analytics platform
Be an early applicant
Marketing analytics platform
1001+ employees
Be an early applicant
1001+ employees
Company mission
To empower marketers with all they need to succeed, grow their businesses, and innovate.
Role
Who you are
- 3-5 years experience in Product Marketing, ideally in B2B or SaaS, with a track record of success across regions such as EMEA and LATAM
- Bachelor’s degree or higher in marketing, computer science, business, or related area
- Experienced in working in global, cross-functional teams involving product, marketing, sales, and customer success globally
- Strong understanding of go-to-market strategies, with the ability to localize global objectives while meeting regional needs
- Excellent written, visual communications and presentation skills
- Data-driven mentality: Experience leveraging data and insights to drive business decisions and measurable outcomes
- Fluent in English and at least one additional language relevant to the region (preferred but not required)
- A real people-person, someone who can make conversation with and build a relationship with anyone, anywhere
Desirable
- Introduced by an AppsFlyer team member
What the job involves
- We’re seeking a stellar Product Marketing Manager (PMM), based in Israel or London, to lead our Product marketing efforts in Europe, the Middle East, Africa (EMEA), and Latin America (LATAM)
- In this role, you'll be responsible for deeply understanding these markets, their unique priorities, our products, positioning, and the competitive landscape
- You'll be tasked with capitalizing on market opportunities, growing our customer base, and implementing strategies that drive sales effectiveness and business growth
- Rather than looking at our offering in a silo; you'll understand how AppsFlyer addresses marketers’ needs across verticals and geographies
- This role is highly cross-functional, offering the chance to apply your product marketing expertise to make a substantial impact on our rapidly growing business
- Develop and execute regional, localized go-to-market strategies across EMEA and LATAM, ensuring alignment with global objectives while addressing regional nuances
- Develop and execute regional activation plans for product launches, including securing beta customers, featuring customer success stories, and activating through presentations, webinars, or roadshows
- Own regional messaging and positioning, and drive implementation across events, content, sales enablement assets, and other regional opportunities
- Leverage analytics and customer insights to craft evidence-based strategies, ensuring decisions and priorities are driven by data and aligned with measurable business outcomes
- Collaborate with sales teams to formulate and execute sales strategies, equipping them with the necessary tools, materials, and insights to position and sell both new and core products effectively
- Collaborate with customers in your region to build impactful success stories and video testimonials, aligning them with product GTM strategies and highlighting the value they derive from our platform
Salary benchmarks
Our take
Hundreds of billions of dollars are pumped into marketing and advertising by companies around the world each year. Understandably, marketers want insight into which ad campaigns are driving results, this is known as attribution.
AppsFlyer has positioned itself as the industry leader in the attribution market and is significantly larger than competitors like Adjust, Branch, and Kochava. It offers mobile attribution software that tracks and analyzes the performance of marketing campaigns on mobile apps. Its platform evaluates $28 billion in ad spending every year.
Having done this for over a decade, AppsFlyer has amassed more than 12,000 customers including household brands such as Walmart, Nike, HBO, and NBC Universal. With 20 offices worldwide and a neverending carousel of partners, the company has a strong presence and strives to make a difference in the lives of the local community.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2020
$210m
SERIES D
Jan 2017
$56m
SERIES C
Total funding: $293.1m
Company benefits
- Employee stock options - We believe you should own a part of what you’re creating. That’s why we offer every employee a stock option package
- Ongoing education - Bond with colleagues from around the globe. Immerse yourself in the products and innovations shaping the industry, and hone your skills and expertise through lecture series, global experience, and more
- Global Employee Exchange Program - Our GEEP Program invites employees to spend a month in one of our 18+ global offices
- AppsFlyer Cares - We take corporate social responsibility seriously. AppsFlyer Cares demonstrates our commitment to giving back to the community
- Health and wellness - Enjoy complimentary fitness classes, from yoga to TRX and more! We offer everything you need to nourish your mind, body, and soul.
- Health insurance - We offer every AppsFlyer employee a generous private health insurance package
- Vegan-friendly - We’re committed to environmental sustainability and support (and cater to) our employees who put it into action
- Balance - Flexibility is one of the key elements of success in the current world. We give our teams the freedom to choose the right balance for their lives
Company values
- People Obsessed - For us, it’s all about the people. We know that each and every person on our team has something special to bring to the table, and is driven by a range of interests that is just as diverse and unique as they are. Want proof? Just look at any of our 18+ offices around the world!
- Always learning - What is #LifeatAF? How can we crystalize our DNA into one sentence? Simple. Our culture is defined by our people! Everyone who works here is an approachable professional, passionate about their job, flexible in the face of change, a true team member, and always learning by being both a student and a mentor.
- One percent done - We provide our people with an open and creative space in which to grow ideas, along with the security of knowing they can experiment and make mistakes. When you’re part of our team, the only possible failure from an experiment is not learning from it.
- Go global, grow local - Our company culture is a reflection of our team made up of many different nationalities across our 20+ global offices. We are committed to fostering global understanding, and through programs like our AppsFlyer Global Employee Exchange Program (GEEP), we encourage our people to take a global perspective by working in any of our offices.
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Oren Kaniel
(CEO)They worked as a Software Engineer for Intel and Avaya, and after 4 years at Veraz Networks he took an MBA at The Wharton School. They then co-founded AppsFlyer in April 2011, serving as CEO since.
Reshef Mann
(CTO)Worked as a Software Engineer at Intel, SAP, Jajah and Xsights before co-founding AppsFlyer.
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