Senior Digital Product Analytics Associate, Nutrafol
$90-105k
Natural products to improve hair growth
Job no longer available
Natural products to improve hair growth
201-500 employees
Job no longer available
$90-105k
201-500 employees
Company mission
To help people grow into their best selves through whole-body health.
Role
Who you are
- The ideal candidate is passionate about data and analytics, possesses strong technical and problem-solving skills, and excels at deriving actionable insights from complex datasets
- Bachelor’s degree required
- 4+ years of experience in web analytics tracking, implementation, and reporting
- Strong analytical, quantitative and problem-solving skills
- Experience with web analytics tools such as Mixpanel, Fullstory, Google Analytics or Adobe Analytics and tag management solutions
- Familiarity with A/B and multivariate testing, preferably with tools such as VWO or Optimizely
- Understanding of website traffic sources, including paid media channels and referral/direct traffic
- Excellent interpersonal and communication skills
- Ability to work collaboratively in a team environment
- Highly organized with strong attention to detail
- Ability to learn new technologies and data analysis techniques quickly
- Experience working in a DTC eCommerce company and/or in digital advertising is a plus
- Ability to query databases using SQL is a plus
What the job involves
- In this role, you will support the Senior Manager, Digital Product Analytics ensuring the successful execution of digital product initiatives, with a key focus on web tracking specifications, quality assurance, and troubleshooting
- Lead the development and activation of dashboarding to measure website performance, project outcomes, and testing or optimization efforts
- Identify hypotheses and measurement requirements for website A/B tests, analyze performance, and provide actionable insights and recommendations
- Collaborate with cross-functional teams to ensure a clear understanding of project goals and website measurement needs
- Monitor website performance regularly and provide trend analyses and insights
- Oversee website data governance, ensuring accurate and reliable data capture, and promptly alert the Senior Manager to any anomalies
- Develop detailed event tracking specifications for user engagement on the website, collaborating with the tech team and external analytics partners as needed
- Conduct QA and post-launch validation of website tracking, ensuring alignment with specifications and data flows
- Act as the primary point of contact for troubleshooting, website tracking and reporting issues, identifying and documenting problems, offering solutions, and coordinating with Senior Manager and cross-functional teams for timely resolution
- Run ad hoc reports as needed, providing analysis and actionable recommendations
- Perform additional analytics tasks as required to support business objectives
Our take
Nutrafol develops and sells natural, drug-free oral supplements, serums, and treatment plans to support hair growth in men and women. The company, which has been around since 2014 and is endorsed by a number of medical professionals, is a leader in the natural hair growth supplement niche.
It’s easy to see why Nutrafol’s products would prove popular. Hair loss and thinning affects around 80% of men, and around half of women at some part of their lives. For many, the greatest impact is on self confidence, and inevitably mental wellbeing. The fact then, that so many mainstream hair loss treatments have side effects that also impair mental health, is far from ideal.
Existing investor Unilever acquired a majority stake in the company in 2022, which will vastly extend its reach across the globe. With the health & wellness supplements industry only becoming more accepted in the mainstream, and with Unilever’s backing, a period of significant growth could be in store for Nutrafol.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
41% employee growth in 12 months
Company
Funding (1 round)
Apr 2019
$35m
SERIES B
Total funding: $35m
Company benefits
- Fully remote work experience, including a one-time allowance for home office setup
- Comprehensive medical, dental, and vision package, including FSA program
- 401K with 50% match
- Flexible PTO
- Two company-wide wellness breaks every day
- Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
- Monthly wellness stipend
- Monthly work from home stipend
- Monthly cell phone stipend
- Annual learning & development stipend
- Virtual happy hours, yoga, and meditation sessions throughout the year
- Free meditation app membership (Headspace)
- Free Nutrafol subscription
- Pet insurance and benefit programs
Company HQ
Midtown South, New York, NY
Leadership
Giorgos Tsetis C.E
(Chairman & Co-Founder)Certified engineer who ran GTS Consulting between 2008 and 2014, before launching Nutrafol in a bid to find a natural, side-effect-free hair thinning treatment.
Roland Peralta
(CIO, CPO & Co-Founder)Fashion & health entrepreneur who served as Chief Logistics Officer at Julien Farel Anti-Aging Haircare before co-founding Nutrafol.
Sophia Kogan, MD
(Chief Medical Officer & Co-Founder)Gained a medical degree from SUNY Downstate Medical Center, and completed a research fellowship in pediatric dermatology before co-founding Nutrafol.
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