Creative and Campaign Strategy Manager, ManyChat

• 5+ years of digital marketing experience, with a proven track record in driving successful performance marketing strategies
• 3+ years of experience leading multi-channel paid media campaigns with a proven track record of creative optimization responsibilities
• Brand and creative strategy experience preferred; ideally targeting creators, influencers, or related verticals
• Robust analytical skills and a knack for interpreting substantial amounts of data and turning them into growth opportunities
• Strong project management and interpersonal skills
• Experience assisting in the crafting of marketing messages for localized markets would be nice, but not a requirement
• Adaptable, proactive, and ready to take on the fast-paced challenges of a growing tech environment

Desirable

• We are searching for a Creative and Campaign Strategy Manager who’s ready to drive our global paid media creative and campaign strategy
• Reporting to the Head of Performance Marketing, you will play a pivotal role that involves managing performance marketing initiatives across international markets, ensuring that each campaign reaches and resonates with our diverse global audience
• If you're driven by data, obsessed with optimization, and passionate about crafting compelling marketing strategies, we want you on our team!
• Create and oversee paid media campaigns from conception to execution, ensuring they align with business objectives and target the right audience segments
• Campaigns include but are not limited to: evergreen performance marketing, product launches/upgrades, multi-channel brand campaigns, and more
• In collaboration with our in-house designers/writers/creatives, drive creative and content strategy optimized for performance marketing channels like Meta, Google, YouTube, and more
• Oversee the creation of assets such as videos, graphics, and copy
• Work closely with our product/UX and customer success teams to ensure marketing efforts align with customer needs, product updates, and revenue goals
• Leverage customer data and market research to gain insights into consumer behavior and preferences
• Analyze performance data to assess campaign and creative effectiveness, identify trends, and derive optimization insights
• Create reports and update key stakeholders on the progress and impact of our campaigns
• Keep up with industry trends and incorporate new techniques and technologies into creative strategies, pushing the boundaries of creativity to differentiate the brand in the market