Product Marketing Manager, Asana
Regulated Industries
$182-207k
More information about location
3 days a week in office (New York City, NY)
Work management platform
Job no longer available
Work management platform
1001+ employees
Job no longer available
$182-207k
More information about location
3 days a week in office (New York City, NY)
1001+ employees
Company mission
To help humanity thrive by enabling the world's teams to work together effortlessly.
Role
Who you are
- Success in this position requires strong collaboration with Revenue, Product, Legal, Security, and Field Marketing teams as you execute compliance-focused programs and drive revenue growth in these mission-critical sectors
- Your ability to build value in highly regulated markets will be essential
- 7+ years of product marketing experience in enterprise software, (direct experience in regulated industries ie. Government, Financial Services, Healthcare a plus)
- Deep familiarity with compliance frameworks such as FedRAMP, FISMA, StateRAMP, SOC 2, or financial services regulations (FINRA, SEC, GDPR), with ability to translate technical requirements into customer value propositions
- Takes initiative and moves quickly to capitalize on market opportunities while maintaining the rigor required for regulated environments
- Proven track record developing industry-specific messaging and content that resonates with C-suite and senior government decision-makers (CIOs, IT Directors, Agency Heads, Compliance Officers)
- Built and executed successful marketing programs that directly contributed to pipeline generation and revenue growth in complex, long-cycle enterprise sales environments
- Strong analytical skills with ability to translate data insights, market trends, and customer feedback into actionable GTM strategies
- Exceptional collaboration skills with experience partnering across Sales, Product, Legal, Security, and Customer Success teams to drive coordinated go-to-market execution
- Proven ability to manage multiple high-stakes priorities, coordinate complex cross-functional initiatives, and meet deadlines in fast-paced environments
- Experience with government procurement processes (GSA Schedules, RFP responses) and/or financial services buying committees
- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
What the job involves
- The Asana marketing team is focused on driving growth and building a brand that customers love
- We focus not only on driving ARR/pipeline and acquiring users, but also on creating content and campaigns targeted to net new accounts and nurturing existing teams to drive upgrades
- Our team is growing rapidly and includes team members focused on revenue marketing, product marketing, content creation, partnerships, ads, and lifecycle marketing
- In this role, you'll drive our global strategy to grow and nurture customer relationships across Public Sector and Financial Services—two of our highest-priority regulated industries
- This includes navigating complex compliance requirements while crafting compelling value propositions will be critical as you position Asana Gov (our FedRAMP-compliant solution) and our broader platform to government agencies and financial institutions
- You'll become a trusted advisor by combining deep knowledge of regulatory frameworks (FedRAMP, FISMA, SOC 2, FINRA) with strategic GTM expertise to create impactful sales plays, certification-ready content, and industry-specific demo environments
- You'll position and launch Asana Gov as the go-to work management platform for federal, state, and local government agencies, building awareness of FedRAMP compliance capabilities and securing early design partner wins
- Create industry-focused sales plays, objection handlers, and ROI frameworks that address unique procurement processes, security requirements, and compliance concerns in both Public Sector and Financial Services
- Align with Government and Financial Services Sales Leaders to design always-on industry programs, including partnership strategies with systems integrators and presence at key industry events (NASCIO, AFCEA, SIFMA)
- Develop event keynotes, whitepapers, compliance documentation, and vertical-specific demo libraries that demonstrate measurable outcomes for CIOs, IT Directors, and Compliance Officers
- Monitor regulatory changes, analyze competitive positioning (especially Monday.com Gov, Smartsheet Gov), and inform Product, Sales, and Solutions teams of macro industry movements affecting our GTM strategy
- Track key metrics including pipeline generation, certification completion rates, and deal velocity to demonstrate marketing program effectiveness and inform investment decisions
Our take
Asana is a web and mobile application designed to help teams organize, track, and manage their work. Acting as a unified hub, it empowers teams to effortlessly generate projects, delegate responsibilities, set deadlines, and foster direct task-related communication, transcending the inefficiencies of traditional email-based coordination.
Despite facing competition from established players like SmartSheet in its market, Asana has navigated its path, bolstered by a successful Initial Public Offering in 2020 and a track record of startup triumphs. This strategic prowess has propelled Asana to amass a robust clientele exceeding 100,000 organizations, boasting notable entities such as Uber and Air France among its ranks.
Since its inception, Asana has undergone exponential growth, with its reach extending to offices sprawled across four continents worldwide. This expansion not only underscores its global footprint but also signifies its commitment to fostering diverse talent pools and catering to a broad spectrum of clients.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2020
$200m
CONVERTIBLE
Nov 2018
$50m
SERIES E
Total funding: $414.4m
Company benefits
- Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving
- Development: We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways.
- Career growth: Your growth at Asana centers on ownership, access, and choice. All employees can tap into resources that support their growth and their team’s growth in the way that works best for their unique needs.
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Dan Rogers
(CEO)Prior to joining Asana in 2025, Dan was the CEO of LaunchDarkly, a President at Rubrik, and the CMO at ServiceNow and Symantec.
Aziz Megji
(CFO)Aziz joined Asana in 2024 as the Head of Strategic Finance & IR, moving into the role of CFO in 2026. Previously, they worked at RingCentral as an SVP of Finance, at NVIDIA as a Senior Director of Corporate Development and at Hewlett Packard Enterprise as a VP of Corporate Development.
Arnab Bose
(CPO)Prior to joining Asana in 2025, Arnab spent 6 years at Okta, joining as an SVP of Product Management before moving into the role of CPO. They were also an Advisor at Codified and a VP of Product Management at Quip.
Prachi Gore
(CMO)Prior to joining Asana in 2025, Prachi spent nearly 6 years at Checkr as a VP then Senior VP of Marketing. They also spent nearly 4 years at Smart Recruiters as a VP of Demand Generation then Marketing.
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