Lifecycle Marketing Manager, HoneyBook
$110-120k
+ Equity grants
More information about location
3 days a week in office
Business management platform for Independents
Be an early applicant
Business management platform for Independents
201-500 employees
Be an early applicant
$110-120k
+ Equity grants
More information about location
3 days a week in office
201-500 employees
Company mission
To make it easier to run an independent business and live a life filled with passion and purpose.
Role
Who you are
- Strategic thinker who is able to translate go-to-market initiatives into impactful & engaging lead gen and retention campaigns
- Strong analytical skills with the ability to generate hypotheses centered in data, see through the noise, and develop lifecycle experiments
- A self-starter who is excited to dive into data and company resources to find answers, develop new ideas, and unblock themselves
- Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams
- Someone is who excited by impact and is constantly looking for new and interesting ways to optimize performance of their campaigns
- 5+ years of experience working in an email, engagement, CRM or lifecycle marketing role, preferably at a high growth tech company
- Experience in both helping to drive lifecycle strategy as well as hands-on experience building and launching campaigns
- 1+ year of experience with an enterprise-level marketing automation tool such as Iterable, Braze, Customer.io, etc
- Demonstrated experience running A/B tests that resulted in improved business metrics within lifecycle marketing programs
- Experience at product-led or subscription-based companies is a plus
What the job involves
- As a Lifecycle Marketing Manager, you’ll be responsible for developing campaigns across multiple channels (email, in-app, push, SMS) to drive trial, adoption, and engagement across our members
- You will partner closely with go-to-market, content, brand and creative teams to manage end-to-end campaigns from calendar management, to briefing, to deployment and performance hindsighting
- Campaign strategy & execution: Develop and execute lifecycle marketing campaigns (email, in-app messaging, push notifications, etc.) that engage customers at key touchpoints in their lifecycle and in support of go-to-market campaigns, utilizing AI for audience segmentation, content personalization, and predictive analytics to maximize engagement
- Segmentation & personalization: Use customer data and segmentation strategies to craft personalized messaging and offers tailored to different audience segments
- Optimization & testing: Continuously test and optimize campaigns, leveraging A/B testing and data-driven insights to improve performance
- Cross- functional collaboration: Partner with Product Marketing, Brand, Creative, Content Data Science and User Research teams to ensure alignment of marketing initiatives with strategic business goals and align with the product experience.
Our take
The self-employed sector is growing quickly, with freelancers now comprising a third of America's workforce. HoneyBook addresses the challenges faced by solo entrepreneurs by offering an all-in-one platform for client communication, invoicing, and booking. it charges a subscription fee and a 3% fee for online transactions.
While competitors like Taver, 17hats, HubSpot Sales Hub, and Calendly offer similar services, HoneyBook stands out by providing an all-in-one platform where users can generate invoices and accept payments seamlessly. this has earned the trust of service providers across the US and Canada, with HoneyBook facilitating over $9B in business bookings.
With the freelance economy in the US projected to encompass 50% of the workforce by 2027, HoneyBook, a unicorn company, is well-positioned for continued growth and success.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Nov 2021
$250m
SERIES E
May 2021
$155m
SERIES D
Total funding: $498m
Company benefits
- Medical insurance: We've got you and your family covered - from head to toe
- Parental leave: Welcome in parenthood with paid leave and quality time to spend with your family
- Open PTO: Take a break, hit reset, and come back refreshed
- Equity: Enjoy equity and retirement plans
- Wellness & development budget: Health mind, health body, and health career - it's all possible
- Hybrid workspace: Get office camaraderie or enjoy the flexibility to work wherever you work best
Company HQ
China Basin, San Francisco, CA
Leadership
Dror Shimoni
(Co-Founder & CTO)Worked as a Software Developer for companies including IDE, Matrix, AlSeek, ITG, and Semantinet.
Naama Alon
(Co-Founder)Studied Engineering, Design, and Art at Shankar. Worked as a UX Designer at RED-ID.
Oz Alon
(Co-Founder & CEO)Studied Law & Business at The Interdisciplinary Centre. Interned at Yehuda Raveh & Co. Owner of Backy Bar Ltd.
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