Head of Lead Generation & Demand Marketing, Vitesse
$145-175k
3 days a week in office
Cross-border payment solutions
Job no longer available
Cross-border payment solutions
201-500 employees
Job no longer available
$145-175k
3 days a week in office
201-500 employees
Company mission
To be the treasury and payment provider of choice for the Insurance Market.
Role
Who you are
- 7+ years of experience in B2B demand generation and digital marketing roles, ideally in B2B fintech, insurtech, and SaaS
- Proven success with ABM programs, SEO/SEM, paid media, and marketing automation platforms
- Strong analytical skills, with the ability to build and interpret dashboards and performance reports
- Hands-on experience with Salesforce, HubSpot (or similar CRM/marketing automation platforms)
- Collaborative and cross-functional mindset — must thrive in a fast-paced, high-growth environment
- Exceptional communication skills, attention to detail, and strategic thinking
- Experience building a team is a plus
- Prior experience in the insurance, fintech, or SaaS ecosystem preferred
What the job involves
- As the Head of Lead Generation & Demand Marketing, you will own the strategy and execution for building Vitesse’s digital marketing engine
- This role is critical in shifting Vitesse from a referral-driven growth model to a structured, scalable, and data-driven marketing-led pipeline generation engine across the U.S. and global markets
- You will develop and implement ABM strategies, digital campaigns (SEO, PPC, paid media, content marketing), marketing automation workflows, and analytics reporting frameworks, ensuring that marketing efforts drive measurable pipeline and revenue impact
- This role will be foundational to the long-term success of Vitesse’s commercial strategy and is an exciting opportunity to shape the next phase of our growth
- Develop and execute a comprehensive lead generation and demand marketing strategy, aligned with company GTM priorities (E&S, Specialty, Captives)
- Launch and optimize Account-Based Marketing (ABM) campaigns targeting key accounts
- Own digital marketing strategy and execution, including SEO, paid media, PPC, and LinkedIn marketing
- Manage marketing automation programs (HubSpot, Salesforce, Apollo etc.), optimizing lead nurturing, scoring, and attribution models., working closely with the Sales Ops team
- Build multi-channel demand generation campaigns that drive measurable pipeline contribution and MQL-to-SQL conversion
- Launch full-funnel marketing performance dashboard and define lead gen KPIs
- Partner with Sales, Sales Ops, Product Marketing, Comms and Events Marketing teams to ensure cross-functional alignment and campaign execution
- Manage external agencies and contractors as needed to scale campaigns efficiently
- Lay the foundation for a high-performing lead generation team, including hiring and managing junior team members (Performance Marketing Specialist, etc.)
- What Success Looks Like
- A scalable demand generation engine delivering consistent, high-quality leads into the sales pipeline
- Clear attribution models and measurable marketing impact on revenue growth
- Successful launch of ABM programs, SEO strategy, and digital lead generation initiatives
- Strong collaboration with Commercial, Product Marketing, and RevOps teams to accelerate pipeline growth
- Marketing’s influence on pipeline and revenue is tracked, reported, and celebrated
Our take
Vitesse is a payment business providing global payment services to a range of businesses. Operating on one of the largest domestic banking and payment networks in the world, Vitesse gives its customers direct access to over 180 countries' domestic payment networks and processes over $10B in transactions.
It's focused on serving customers in the insurance market by providing improved liquidity management and faster claims settlement. Insurance is the largest market in terms of revenue and the fastest growing, and as a result of Vitesse's success in the Lloyds of London market, the company has established itself as an industry leader.
Having closed successful funding rounds, the company aims to double its revenue in the coming years whilst also focusing on growing its team across London and Rotterdam and establishing a presence within the US market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
May 2024
$93m
SERIES C
Feb 2022
$26m
SERIES B
Total funding: $127.8m
Company benefits
- 25 days Holiday per year (increasing by 1 day per years' service, up to 30 days) + Bank Holidays
- Hybrid working arrangements – minimum 2 days in the office, Tuesday - Thursday
- Contributory pension scheme
- Enhanced Parental leave
- Cycle to Work Scheme
- Private Medical Insurance with AXA
- Unlimited access to therapy sessions through our partner, Oliva
- Discounted Gym membership through Gympass
- Financial Coaching with Octopus Wealth
- 2 days of volunteering leave per year
- Sabbatical after 5 years’ service
- Life Assurance - MetLife (UK employees only)
- Ongoing Learning and Development to support you reach your career goals
Company HQ
Holborn, London, UK
Leadership
Phillip McGriskin
(Founder & CEO)An experienced CPO having worked for Worldpay. Also previously the Founder and CEO of Envoy Services.
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