Demand Generation Manager, Fonoa
Paid Media
Tax automation for the internet economy
Be an early applicant
Tax automation for the internet economy
101-200 employees
Be an early applicant
101-200 employees
Company mission
To eliminate the manual work when dealing with taxes on online transactions.
Role
Who you are
- This is a hands-on, high-impact role for someone who blends analytical thinking with creative instinct — and who’s excited to build the paid media engine behind one of the fastest-growing companies in global tax technology
- You have proven experience managing paid media in a B2B SaaS or performance-driven environment
- You’re fluent in LinkedIn and Google Ads, with experience across multiple regions and audience segments
- You’re data-driven, comfortable managing budgets, and confident connecting spend to impact
- You’ve used 6sense (or similar intent platforms) to guide audience strategy and optimization
- You collaborate well with cross-functional teams and external partners
- You’re curious, analytical, and proactive — combining creativity with precision in a remote-first environment
Desirable
- Experience scaling global or multilingual campaigns
- Understanding of B2B attribution and pipeline measurement
- Experience with A/B testing and landing page optimisation
- Familiarity with privacy-first tracking, conversion APIs, or offline conversions
What the job involves
- As Demand Generation Manager, Paid Media, you’ll own and scale Fonoa’s global paid acquisition strategy — turning insight and creativity into measurable growth
- You’ll lead our paid programs across LinkedIn, Google, Meta, and YouTube, driving qualified pipeline and marketing efficiency as we expand globally
- You’ll collaborate across marketing, content, design, web, and RevOps to deliver high-performing, insight-led campaigns that engage enterprise audiences
- Using intent data and analytics, you’ll shape smarter targeting, optimise spend, and continuously raise the bar on performance
- Lead Fonoa’s global paid media strategy across search and social
- Launch, optimize, and scale campaigns that drive pipeline and revenue growth
- Manage budgets, performance targets, and channel mix to maximize efficiency and ROI
- Partner with our paid media agency to ensure seamless execution and continual improvement
- Use 6sense intent data and analytics to refine targeting and audience segmentation
- Build clear, actionable dashboards that track performance and business impact
- Test, learn, and iterate across creative, messaging, and audience strategies to unlock new growth opportunities
- Partner with design and content teams to create conversion-optimised ads and landing experiences
- Work with RevOps and web teams to ensure accurate tracking and attribution
- Share insights, learnings, and performance trends across the marketing team to foster continuous improvement
- We use a modern performance marketing stack, including:
- Ads: Google, LinkedIn, Meta, YouTube
- Ops & Attribution: 6sense, HubSpot, Google Tag Manager
- Collaboration: Figma, Notion, Slack
- Reporting: Looker Studio (or equivalent)
- Experience with similar tools is a plus — what matters most is your ability to use data to drive results and collaborate effectively across teams
Salary benchmarks
Our take
It's never been simpler to set up a business online. Tools like Stripe, Intercom, and Twilio have enabled entrepreneurs to sell to millions of consumers and businesses across borders. But managing tax compliance remains a minefield that gets even more intense as companies grow and scale internationally.
Fonoa removes the challenge of managing indirect taxes from the everyday business of digital-native companies, with a suite of plug-and-play products that make up its global tax compliance platform. Since launching in 2018, the company has expanded its product suite heavily and secured big-name clients such as Booking.com, Spotify, Teachable, Uber and Zoom.
With strong funding under its belt, Fonoa has continued to develop towards becoming a fully international player offering services on a global scale. The company is focusing on a full tax stack approach for growth, prioritising technology to suit the digital business models of today. Through this, the company is well-poised to tackle an almost unending market that has catapulted other startups to Unicorn status.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
196% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jul 2022
$60m
SERIES B
Nov 2021
$20.5m
SERIES A
Total funding: $85m
Company benefits
- Stake in the company: You'll have equity in Fonoa so when we win, you win.
- 25 days paid time off (PTO):Relax, recharge, and come back ready to conquer the (tax)w world.
- Team offsites: Departments and teams organize their own offsites throughout the year - to collaborate, strategize, and spend time together.
- Lunch on us: Bi-Weekly team lunches: Bond with colleagues in the office or virtually.
- Home office allowance: Want a more comfortable chair? Need a new monitor? Would you like to make your space more inspiring? Create the perfect setup at home.
- FUNoa: Once a year, we bring the entire company together for learning, bonding, and fun in a unique and inspiring location somewhere in the world.
Company HQ
North City, Dublin, Ireland
Leadership
Davor Tremac
(CEO)Prior to Fonoa, Davor was a GM at Uber for Southeastern Europe for 4 years, worked in consulting with McKinsey for a decade, and founded a VC-backed startup, Gourmeo.
Filip Sturman
(Co-Founder & COO)Former CPO of the company. Before Fonoa, was a business operator at Uber, Uber Eats, and Trivago between Croatia, Spain, and Germany.
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