Senior Manager of Demand Partnerships, Kargo
$100-120k
OTE
3 days a week in office
Mobile advertisement platform
Be an early applicant
Mobile advertisement platform
501-1000 employees
Be an early applicant
$100-120k
OTE
3 days a week in office
501-1000 employees
Company mission
Kargo's mission is to empower advertisers to break convention and build connections with consumers on the most important screen today—the phone.
Role
Who you are
- A Bachelor’s degree or equivalent experience
- 5+ years experience in a media, startup, tech, or digital company
- Familiarity with industry jargon and media metrics
- Exceptional verbal and written communication skills, particularly in building and maintaining strong relationships
- Clear understanding of how programmatic buying works between DSPs and SSPs
- Highly strategic, proactive and solution-oriented
- Internal motivation (self-starter) with a strong sense of urgency to drive projects to completion
- Teamwork, interpersonal & relationship-building skills to thrive in a team environment
- Strong organizational skills with the ability to navigate multiple competing priorities
- Strong analytic skills to deliver reporting insights
- Understanding of ad servers (DFA, DFP), and 3rd party tags and tracking methodology (Celtra, Moat, IAS) is preferred
- Proficient in Microsoft Office Suite (Excel, PowerPoint, Word)
What the job involves
- As a pivotal member of our team, the Senior Manager, Demand Partnerships will serve as the primary liaison between Kargo and DSP partners
- This role demands a robust understanding of ad tech, coupled with the capability to cultivate and propel partnerships forward in terms of both revenue and innovative products for our publisher marketplace
- Collaboration is key, as you'll engage cross-functionally with Kargo’s Sales, Client Services, Campaign Management, Publisher Management, and Product/Engineering teams to drive growth in
- Facilitate regular communication by conducting weekly, bi-weekly, or monthly calls with DSP partners, focusing on day-to-day objectives & identifying new business opportunities to deepen partnerships
- Deep understanding of Kargo products, offering and best practices to support DSP managed service campaigns and meet client objectives
- Analyze programmatic Always On Deal ID revenue stream data to draw insights and create strategy recommendations to increase that revenue
- Monitor and analyze Open Auction revenue trends (RPM, response rates, bid CPMs, win rates, etc) and make recommendations on how to optimize Kargo’s auction to maximize revenue and profitability
- Monitor and investigate/resolve discrepancies with DSP partners to ensure programmatic margins are maintained at or above expectations
- Collaborate with internal cross-functional teams; Sales, Client Services, Campaign Management, Design, Product Marketing, and Product/Engineering to ensure DSP project initiatives continually progress forward
- Understand DSPs biggest challenges and what features they are building for the future; identify where Kargo's initiatives align with DSPs
- Lead and participate in quarterly, mid-year, or year-end business reviews with DSP partners to identify new business opportunities, discuss product roadmap, and align on upcoming priorities
- Assist in collecting market feedback from clients and DSPs, and translate these needs/wants into products or features that Kargo can build to accommodate and increase efficiencies
- Explore, evaluate, and facilitate product initiatives pertaining to DSPs
- Remain abreast of industry trends by actively engaging in discussions with managers and counterparts, understanding their impact on Kargo
Our take
The way in which advertisers reach out to their audiences has changed dramatically over the last decade, primarily due to the invention of the smartphone. Whilst mobile ads have existed since the beginning of smartphones, most rely on technology that was built for desktops, resulting in bad advertising and missed opportunities.
Kargo provides a mobile advertising platform for marketers and publishers, helping them to deliver better business outcomes by leveraging advertising technology designed specifically for mobile. The company achieves this by directly integrating optimized impressions from the best-performing publishers within its specialized supply, using tangible identity metrics to analyze and improve advertiser KPIs, and overall facilitating personalized and mobile-optimized advertising.
The company acquired Videobyte (a video advertising platform for Connected TV) in early 2023 to expand operations into the relatively young digital TV industry and its lucrative TV formats. Bringing video, publisher tools, and unique formats to Kargo's omnichannel, this acquisition indicates a diversification of mediums for the advertising provider, who already has a firm grip on both mobile and desktop advertising platforms.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company values
- Self Starter - Take initiative. Prioritize the best possible outcomes for our clients and our company. Work confidently and independently, anticipate and embrace challenges and learn from setbacks. Be the go-to resource for colleagues and clients
- Team Player - Work together. Trust, empower and champion each other to cultivate the best ideas and optimize performance. Listen actively, engage respectfully and share ownership and accountability. Be collaborative and inclusive in ideation, decision making and execution
- Innovator - Be brave. Challenge the status quo to make Kargo and its clients stand out from the crowd. Leverage unique perspectives to drive the company and industry forward. Be a change agent and thought leader and inspire others to do the same
Company HQ
Lower Manhattan, New York, NY
Articles
Leadership
Karry Kargman
(CEO)Experience as Corporate Business Developer for Intel Venture and Corporate Strategist for Intertainer.
Salary benchmarks
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