Growth Operations Analyst, Collectors

• The ideal candidate will be a versatile professional capable of managing, optimizing and scaling a wide variety of key marketing technology and marketing analytics platforms, including but not limited to Google Analytics 4, Google Tag Manager, Quantum Metric, Firebase, A/B testing tools, programmatic marketing ad platforms, affiliate marketing platforms, and more
• Bachelor's degree in Computer Science, Marketing, Business, or a related field
• 3-5 years of proven experience in ad operations, marketing operations, front-end web development, attribution modeling, or related functions
• Hands-on experience with SQL and managing datasets in BigQuery
• Hands-on expertise working in and administration of GA4, and other similar marketing analytics platforms
• Advanced Excel and Google Sheets skills for reporting and data analysis
• Familiarity with ad measurement (Google Ads, Bing, Meta, etc)
• Experience working with a modern analytics tech stack and BI tools like Lightdash, Looker, Tableau, and other related platforms
• Familiarity with JavaScript for custom tag and script implementations
• Strong front-end development fluency, including JavaScript, HTML, and CSS
• Comprehensive understanding of the full web development lifecycle, including the relationship between frontend and backend, how client-side code runs in the browser, communicates with backend servers via HTTP, and interacts with APIs to render dynamic content
• Proficiency in data governance and data hygiene with excellent analytical and problem-solving abilities
• Strong analytical mindset with the ability to turn raw data into actionable insights
• Excellent communication skills with the ability to translate technical findings into clear, business-friendly recommendations
• Detail-oriented mindset with a strong focus on accuracy and quality of work
• Proven ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously
• Passion for collecting and interest in learning more about the industry

Desirable

• We’re looking for a Growth Operations Analyst to join our Growth Marketing team
• This role will be a key contributor in two core areas of the business: technical ad operations and growth marketing analytics
• You will play a crucial role in optimizing and scaling our digital marketing efforts through data analysis, technical implementation, tagging and attribution development, report automation, and performance tracking
• You will be responsible for developing, managing, and troubleshooting tagging and tracking infrastructures across web, mobile web, and mobile apps using Google Tag Manager
• A key part of your role will be leveraging SQL and BigQuery to conduct analyses, and you will work collaboratively to build insightful dashboards that translate complex data into actionable insights for stakeholders
• You will have hands-on experience with the administration of these types of platforms, and will support the upkeep and scale of measurement implementation framework, ensuring data integrity in the data layer, and development of campaign-level and user-level attribution models to optimize performance reporting
• You’ll report directly to our Growth Operations Developer and work very closely with our Senior Manager, Marketing Intelligence
• This role can be remote or located at one of our offices (Santa Ana, California or Jersey City, New Jersey)
• SQL & BigQuery Expertise: Write complex SQL queries and manage BigQuery databases to extract, transform, and analyze large datasets to support marketing and business decision-making
• Google Tag Manager Development: Implement, maintain, and optimize tracking tags for various digital marketing platforms (Google Ads, Facebook, TikTok, etc.)
• Website Tagging & Datalayer Management: Collaborate with product and development teams to ensure proper data layer implementation and troubleshoot tracking issues
• Analytics Setup & Maintenance: Ensure proper configuration and management of Google Analytics and other marketing analytics platforms to ensure accurate tracking of key performance indicators (KPIs)
• DBT Analysis: Use DBT to create clean, organized, and scalable data models that drive actionable insights for growth marketing initiatives
• Data Integrity & Troubleshooting: Regularly audit and monitor data collection processes to ensure consistent, accurate, and complete data for analysis and reporting
• Reporting & Data Visualization: Assist in the design, automation and delivery of insightful dashboards and reports for cross-functional teams using tools like Lightdash, Looker, Tableau, or Google Data Studio
• Ad-hoc Analysis & Insights: Provide deep-dive analysis on campaign performance, A/B tests, and customer behaviors to recommend optimizations for digital marketing efforts
• Cross-Functional Collaboration: Work closely with marketing, product, and engineering teams to align tracking requirements with business objectives and ensure proper data flow across systems
• Continuous Improvement: Stay up to date on industry trends, emerging technologies, and best practices in tagging, analytics, and marketing data analysis to drive innovation and optimization