Demand Generation Manager - SaaS Product, Artlogic
£55-65k
More information about location
2-5 days a week in office
Integrated products for art businesses
Job no longer available
Integrated products for art businesses
101-200 employees
Job no longer available
£55-65k
More information about location
2-5 days a week in office
101-200 employees
Company mission
To transform the art world. As the leading art platform, we empower thousands of galleries, artists and collectors to run and grow their businesses with sales, marketing and operation tools.
Role
Who you are
- You have proven experience in demand generation, digital marketing, or a similar role, ideally 5+ years
- You bring a strong understanding of marketing automation tools and platforms to the role - (Extensive knowledge of Hubspot is a plus)
- You've got hands-on expertise leveraging various digital marketing channels, including SEO, social media, content marketing, email marketing, and paid advertising
- You're all about the numbers! Your analytical mindset and ability to leverage data-driven insights to optimise campaigns and drive results, is one of your super-powers
Desirable
- Knowledge of the art industry or previous experience in a related field is a plus
What the job involves
- Develop and implement demand strategies: Design and execute comprehensive marketing campaigns to generate demand for Artlogic's products and services
- Lead generation and nurturing: Drive lead generation efforts through various channels, including digital marketing, content marketing, email campaigns, social media, SEO, and paid advertising
- Marketing automation and technology: Utilise marketing automation tools and platforms to streamline lead nurturing, lead scoring, and lead management processes
- Content development and distribution: Collaborate with the marketing team to create compelling and engaging content, such as blog posts, whitepapers, case studies, videos, and webinars, to attract and educate prospects. Develop a content distribution strategy to amplify the reach and visibility of the content across multiple channels
- Website and conversion rate optimisation (CRO): Continuously analyse website performance, landing pages, and conversion funnels of online and offline sources to identify opportunities for improving conversion rates. A/B test and optimise various elements, including messaging, design, and user experience, to maximise conversion and improve overall campaign effectiveness
- Performance tracking and reporting: Establish key performance indicators (KPIs) and metrics to measure the success and impact of demand generation initiatives. Generate regular reports and dashboards to track campaign performance, evaluate ROI, and present findings to stakeholders
Salary benchmarks
Our take
Artlogic is a technology company that aims to make the business of art more efficient. They count Marian Goodman Gallery, Thaddaeus Ropac, Michael Craig-Martin and The Armory Show among their clients.
In an industry that has long resisted digital transformation, Artlogic is one of the growing companies changing this. They differentiate themselves through providing art businesses with everything they need in order to be successful online - from inventory management, CRM, marketing & sales tools, to websites.
Artlogic currently works with over 3,800 galleries, artists and collectors in more than 70 countries, helping art businesses 'bring everything together'. The business thinks and acts like a start-up, but with an industry reputation and security of a long-established company, with teams in London, New York, and Berlin
The company's main priority for the upcoming period is international expansion, in particular in the US. With many of their design teams growing in particular, Artlogic are on a mission to create an even greater suite of products for the art market
Freddie
Company Specialist at Welcome to the Jungle
Insights
22% employee growth in 12 months
Company
Company benefits
- Additional annual leave days based on length of service
- A focus on continued professional development including access to courses and training programmes
- Cycle to Work scheme & season ticket loans
- Beautiful London offices in a warehouse conversion with showers and secure bike storage
- Regular team and whole company social events
- 35 days of annual leave (including public holidays)
- Work from home opportunities
- Company Pension Scheme
Company HQ
Lambeth, London, UK
Leadership
Joe Elliott
(Co-Managing Director & Chief Commercial Officer)Previously the Sales & Client Relations Manager at Collectrium.
Tom Brickman
(Co-Managing Director & Chief Creative Officer at Artlogic)Studied Digital Communication before joining Artlogic.
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