Influencer Manager, Flo
£44.6-53.8k
+ Opportunity to participate in Flo’s performance incentive scheme
2 days a week in office
Period tracker app
Job no longer available
Period tracker app
501-1000 employees
Job no longer available
£44.6-53.8k
+ Opportunity to participate in Flo’s performance incentive scheme
2 days a week in office
501-1000 employees
Company mission
To improve the health and wellbeing of every girl and woman worldwide.
Role
Who you are
- Min. 3-5+ years of influencer marketing experience, ideally with a consumer app, digital product, or performance-driven brands
- Proven track record of managing campaigns that drive measurable ROI, app installs, and lower-funnel impact
- Deep understanding of influencer ecosystems across TikTok, Instagram, and YouTube, including US and global market dynamics
- Skilled in influencer selection, performance analysis, negotiation, and relationship management
- Strong experience with campaign reporting, social analytics, and tools like Looker, or similar
- Confidently managing budgets and report updates to Influencer Lead, CPM/CPI targets, and balancing brand goals with performance accountability
- Excellent communication and collaboration skills, especially in cross-functional team settings
- Comfortable mentoring junior team members and managing contractors/agencies to high standards
- Passionate about women's health, digital storytelling, and working in a fast-paced, high-growth environment
What the job involves
- We’re looking for a strategic, performance-focused Influencer Manager to manage Flo’s global influencer program across always-on and campaign initiatives
- You’ll develop and execute full-funnel strategies that drive app installs, amplify brand storytelling, and deliver measurable ROI - with a strong focus on English-speaking (especially US) markets, and support for non-English regions where needed
- You’ll independently own influencer relationships, performance reporting, and budget management — working both in-house and via agency partners
- You’ll also collaborate closely with Social, Brand, Data, AdTech, and User Acquisition teams to create scalable, high-impact programs that blend creativity with performance
- You’ll also mentor junior contributors, guide contractor and agency output, and help shape a growing, high-velocity function within the marketing team
- Develop and execute influencer strategies and campaigns focused on growth and full-funnel brand performance, with a sharp eye on ROI, CPM, and install performance across TikTok, Instagram, YouTube, and emerging platforms
- Lead end-to-end campaign management - from ideation and influencer selection to briefing, negotiation, publishing, and post-campaign analysis
- Own influencer relationships, identifying and nurturing partnerships across all tiers, and creating scalable frameworks for repeatable, high-performing collaborations
- Negotiate contracts and deliverables that maximise impact while hitting set targets and staying within budget
- Track campaign performance across the funnel (from awareness to installs), generating actionable reports with clear insights, learnings, and recommendations
- Collaborate cross-functionally with UA, Brand, Data, AdTech, Social, and external agencies to integrate influencer into broader growth and creative initiatives
- Manage campaign budgets, making strategic allocations, monitoring spend, and ensuring maximum efficiency against performance KPIs
- Leverage tools like Looker, Shortimize, and custom dashboards to track performance, optimise execution, and scale what works
- Drive innovation by proposing and executing scalable models for repurposing influencer content into UGC ads and organic social
- Deep understanding of full-funnel influencer marketing across paid, organic, and hybrid models - including knowledge of key performance metrics, social platforms, and creator economies
- Operates independently across strategy, execution, and performance reporting - regularly solving large-scale challenges independently
- Mentors team members, supports contractor quality, and collaborates cross-functionally to raise the standard of execution
- Understands the business impact of influencer marketing on app installs, engagement, and ROI
- Aligns campaign planning with company-wide goals and benchmarks against best-in-class industry performance
- Makes a measurable contribution to Flo’s brand awareness and user acquisition across global markets
- Independently owns influencer programs, from strategy through execution, without requiring oversight
- Takes full responsibility for campaign outcomes — proactively problem-solving and implementing feedback loops
- Offers constructive, actionable feedback to collaborators and improves workflows and execution across the board
- Builds strong relationships with creators, agencies, and internal partners
- Actively mentors junior staff, supports team learning, and influences team culture through leadership-by-example. Actively seeks feedback and acts on it, also providing feedback for the peers to ensure their growth
- Communicates clearly, collaborates effectively, and promotes high standards of behaviour and delivery
Salary benchmarks
Our take
Flo is an AI powered period tracking app that allows users to access health insights relating to their cycle by inputting experienced symptoms and cycle dates. AI is leveraged to improve the personalised predictions of upcoming symptoms or periods, allowing the platform to help predict irregular periods or highlight fertile periods in your cycle. They state that the app can also flag when symptoms might need medical attention.
What sets Flo apart from its competitors (Clue, Ovia, Glow) is its ability to change from a period tracker to a fertility tracker, and that it can even offer valuable insights postpartum. The app is the number 1 period tracker in the US by active audience and the most downloaded female health app worldwide, with over 50 million monthly users. In the wake of the 2022 Supreme Court's decision to overturn Roe v. Wade, Flo has responded to its users' concerns by implementing an anonymous mode to prevent personal details being tied to fertility data.
Historically, it has proved difficult for companies to get funding for products aimed at women. Flo have managed to largely overcome this and secure significant investment in recent funding rounds. This will allow the company to focus on implementing proactive care solutions in the app amongst other developments to evolve the service offered.
Steph
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jul 2024
$200m
SERIES C
Sep 2021
$50m
SERIES B
Total funding: $276.4m
Company benefits
- Participation in Flo’s success:
- We firmly believe every employee contributes to the company’s growth and its future success. All employees are eligible to participate in Flo’s Employee Share Ownership Plan (ESOP) and be awarded equity to participate in the long-term value creation of the business
- Resources you need to thrive:
- We're a smart bunch of people who know that growing value for our users means continually growing ourselves. At Flo you will have access to internal and external learning resources and tools to challenge your knowledge and push yourself further every day. We support career progression from within through personal development plans and dedicated Learning & Development budget to help you thrive
- Family benefits:
- There is more to life than work, and because of that we are offering a world-class package of parental policies for all our new parents
- As a new mum you will get 6 months of fully paid maternity leave, and a $5000 bonus on your return to work to help you settle into the new life
- All our new dads get 1 month fully paid paternity leave to be there fully and bond with the new baby. Depending on your country there may be additional options for parental time off and shared parental leave beyond the early days
Company HQ
Bloomsbury, London, UK
Leadership
Yuri Gurski
(President )Serial entrepreneur and former CEO of multiple publishing companies, including Sport.com and IDEAnomix. Two years as VP New Product Development at Mail.ru, the largest internet company in the Russian speaking world. Also CEO of Palta, a startup incubator.
Dmitry Gurski
(CEO)Previously co-founded publishing house IDEAnomix and non-profit Edu4feature. Also Venture Partner at Palta, a startup incubator.
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