Content Designer, Lyft
$128.3-142.5k
Salary range is not inclusive of potential equity offering, or bonus
Ride sharing company
Job no longer available
Ride sharing company
1001+ employees
Job no longer available
$128.3-142.5k
Salary range is not inclusive of potential equity offering, or bonus
1001+ employees
Company mission
To improve people’s lives with the world’s best transportation.
Role
Who you are
- 4+ years of content design related experience, and exceptional writing abilities
- A thorough understanding of UX principles, microcopy, and content design principles
- A systems mind that considers not just copy, but the end-to-end user experience
- Ability to understand and discuss strategy, metrics, and results
- Experience with design tools (e.g. Figma)
- Knowledge of accessibility and ESL best practices
- A collaborative, proactive, growth mindset
- Ability to approach work with curiosity, humor, and humility
What the job involves
- Solve sticky problems with human-centered design thinking, and communicate solutions with language and storytelling
- Translate complicated concepts into clear in-product copy with empathy and creativity, remembering that there is rarely one “right” answer
- Navigate ambiguity; not all projects will be clearly defined and it will be up to you to make sense of what’s unsaid
- Collaborate with designers, researchers, engineers, marketers, data science, product managers, and other stakeholders across tech and ops
- Manage multiple projects and competing priorities, keeping stakeholders up-to-date
- Create, maintain, and evolve content guidelines
- Champion the Lyft brand voice and style
- Help establish product strategy and vision
Our take
Lyft has aimed for consistent growth, making sure to pitch itself as a more reliable and friendly ride-sharing option than its main competitor, Uber. Uber has a greater market share and operates globally, but Lyft hopes to compete by its focus on ride-sharing over Uber's more diversified business approach and as a more rider-friendly and greener alternative to Uber.
Operating only in the USA and Canada, Lyft is in a position of being less affected by global events than Uber but also more vulnerable to local conditions. As an example, while it doesn't face the regulatory hurdles around employment rights that Uber does, it is unable to balance out the cost of the unusually expensive US auto insurance across its operations.
In 2022, Lyft acquired PBSC Urban Solutions, a bike-share equipment and technology supplier, allowing Lyft to compete in new verticals and reaffirming its commitment to green transportation. It has also trialled and launched Lyft Assisted, where drivers help passengers from their door into the car to get to medical appointments. These developments chime well with Lyft's unique selling point as a friendlier and more environmentally aware ride-sharing app, whilst the acquisition of European competitor Freenow could add 6 million new riders to its platform in 2026.
Steph
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (last 2 of 14 rounds)
Jun 2018
$600m
LATE VC
Mar 2018
$200m
LATE VC
Total funding: $4.9bn
Company benefits
- Great medical, dental, and vision insurance options
- Mental health benefits
- In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
- 401(k) plan to help save for your future
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
- Pre-tax commuter benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
- Family building benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
Company HQ
China Basin, San Francisco, CA
Leadership
John Zimmer
(Co-Founder)Originally an Analyst at Lehman Brothers, Zimmer then founded Zimride which was a private ridesharing company that pivoted into Lyft.
Logan Green
(Co-Founder)Founded Zimride, a private ridesharing company which later pivoted into Lyft.
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