PPC Campaign Manager, Social Sweethearts

Freelance

Salary not provided

Tableau

Google Analytics

MySQL

Adjust

SuperMetrics

TUNE

Branch

Mid level

Remote from Germany

Digital media and games company

Job no longer available

Digital media and games company

21-100 employees

B2BArtificial IntelligenceGamingPublishingContentSaaSDevOps

Job no longer available

Salary not provided

Tableau

Google Analytics

MySQL

Adjust

SuperMetrics

TUNE

Branch

Mid level

Remote from Germany

21-100 employees

B2BArtificial IntelligenceGamingPublishingContentSaaSDevOps

Company mission

To lead a modern approach to games and content publishing, using the latest trends in tech.

Job

Company

Role

Who you are

The social sweethearts are looking for passionate and dynamic colleagues who would like to join us in continuing to create a more colourful world
You are proficient in digital/performance marketing, media buying, and user acquisition strategies for games
You have expertise in designing, creating, and implementing campaigns across multiple channels, with a focus on Facebook
You are strongly familiar with Facebook Ad Manager
You have hands-on experience with ad attribution tools such as Adjust, Kochava, Branch Metrics, Tune
You have excellent skills in data analysis and knowledge of relevant KPIs
You have a strong ability to apply analytics for strategic decision-making
You have previous experience and expertise in the (hyper) casual gaming market, particularly with mobile games and genres such as Facebook Instant Games, Word Riddles, Quiz, and Trivia Games
Nice to have: Google Ad Manager, Facebook Audience Network, and similar platforms are advantageous
Nice to have: Experience working with large databases and various analytics tools including Facebook Analytics, Google Analytics, Tableau, Supermetrics
Nice to have: Direct experience with MySQL

What the job involves

Establish and oversee the paid User Acquisition department!
Create and execute UA strategies to engage and attract both existing and new audiences
Recruit and hire external experts to assist in producing (animated, video, and playable) ads
Monitor, test, and optimize performance campaigns across various channels (especially Social Media platforms such as Facebook)
Expand our user base and achieve a positive Return on Ad Spend (ROAS) and low Cost per Install (CPI)
Design and implement the User Acquisition process, including independent campaign launches and monitoring
Provide direct reports to the C-Level executives and support data-driven strategic decision-making
Identify and manage external advertising partners and service providers, such as ad networks and freelancers

Our take

Digital media and games company Social Sweethearts is the leading global digital publisher of individualised content and games. The company focuses on family-friendly, feel-good content such as quizzes and Instant Games, produced through its self-developed technological platforms and tools.

Available in 40 languages, the company’s games have been played by over 500 million people worldwide. Social Sweethearts is behind the incredibly successful Nametests Instant Game on Facebook, which boasts 30,000 mini-games with about 100 new games being created each day.

The company has seen considerable success by finding a way to make even the simplest of its games entertaining and engaging. Social Sweetheart’s success on Facebook (the largest social media platform in the world) has the company well set to remain a leading games publisher with incredible growth opportunities.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Glassdoor (4.5)

Company

Company benefits

Hybrid/Remote Work Options
28 Vacation Days for All Full-Time Employees + Christmas Eve and New Year's Eve Off!
Flexible Working Times
Health & Wellbeing Benefits
Learning, Growth & Development Opportunities

Company HQ

Laim, Munich, Germany

Leadership

Daniel Minini

(Co-CEO)

Current CEO of VIRAL GROWTH Ventures GmbH.

Johannes Helminger

(CIO)

CEO of Johannes Helminger GmbH. Former Shareholder at Comutix Gbr. Founder & former Project Manager (Marketing & Web Engineering) at witze-welt.de.

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