Senior Manager of Audience Data, YouGov

• Are you passionate about leveraging data to drive impactful advertising solutions?
• Proven experience in data analytics or digital advertising, with a strong understanding of the digital ecosystem
• Familiarity with DMPs, DSPs, data clean rooms, and ID providers (e.g., LiveRamp, Xandr, TTD, Google, AWS)
• Analytical Mindset: Ability to interpret large datasets, identify patterns, and communicate insights effectively
• Problem-Solving Ability: hands-on approach with a proactive attitude to overcome challenges and optimize processes
• Ability to explain complex technical concepts to both technical and non-technical stakeholders
• Detail-Oriented: High standard for accuracy and quality in data handling and project execution
• Adaptability: Comfortable working in a fast-paced environment with evolving priorities

Desirable

• As a Senior Manager, Audience Data at YouGov, you will play a key role in expanding our Audience Data proposition
• You'll work directly with agencies, media owners, and brands to activate YouGov’s rich data assets across the digital advertising ecosystem
• This is a unique opportunity to be part of a dynamic team integrating data across cleanrooms, ID partners, and onboarding platforms to deliver measurable value to clients
• Client & Partner Engagement: Sell and manage audience data projects, from campaign activations to large-scale integrations
• Be the primary point of contact for YouGov’s audience partners, ensuring successful collaboration and revenue growth
• Work with internal teams to enhance YouGov’s data activation offerings and simplify delivery processes. Position YouGov’s Activation solutions as a natural extension of our insights and planning tools
• Provide data engineering teams with client feedback and technical requirements to develop scalable solutions
• Guide internal stakeholders on how to leverage Activation to maximize client impact. Assist clients in enhancing their first-party data with YouGov insights and create actionable use cases
• Collaborate with clients to identify and deliver optimal audience solutions for their campaign goals
• Develop structured and automated data delivery processes for seamless integration with partners
• Maintain documentation on workflows, partner details, and project processes
• Analyze audience usage reports and share insights with sales and client teams to drive growth
• Utilize data clean rooms and onboarding partners to match YouGov data with first-party datasets