Social Media Manager, Binance
More information about location
Cryptocurrency exchange platform
Open for applications
Cryptocurrency exchange platform
1001+ employees
Open for applications
More information about location
1001+ employees
Company mission
Binance's mission is to be the infrastructure service provider in crypto.
Role
Who you are
- Native or fluent English language is a must
- 5+ years of digital marketing experience in social media, community, content or brand marketing related roles
- Proven experience with crisis management and working directly with executive leadership teams
- Experience working on large integrated marketing campaigns, and working with external agencies, partners and talent
- Demonstrable success with growing social media accounts and executing campaigns
- Deep understanding of the crypto market. Up to date with trends and sentiment. Expert on Binance’s product suite
- Strong knowledge of content creation and social media channels, with Twitter and TikTok as a top priority
- Proven good judgment in high pressure situations; an ability to remain calm and logical
- Excellent communication, writing and copywriting skills
- Strong sense of ownership and responsibility
- Resistant to stress. Self motivated and results oriented
- Remote and start-up experience is a plus
What the job involves
- This role will involve strategy, planning, management and execution to maintain and build Binance’s social media and community presence globally
- You will work closely with the leadership team
- Contribute to the strategy and execution of integrated marketing campaigns and product launches from a social media perspective
- Design, execute and lead large community activation campaigns
- Create and manage always on content strategies for our priority global partnerships such as CR7
- Be a key POC for business issue and crisis management, including fast, measured and informed response, sentiment monitoring and reporting, and consulting on further action in partnership with the communications and product teams
- Work closely with the CS team on community management, response and sentiment maintenance
- Help with managing end-to-end across Binance social accounts
- Working with the wider global social team and with external departments, including product and partnerships, to promote and build the brand of Binance
- Focus on bringing our socials closer to our community, with a crypto native understanding, and a great understanding of crypto culture
- Assisting the team across platforms to think of creative ideas, both for general posts and campaigns
- Work closely cross-functionally with design, content, performance marketing, product and other teams
- Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance
- Analyze the social media landscape to supply actionable insights
Our take
Binance Exchange is one of the fastest and most popular cryptocurrency exchange platforms in the world, capable of processing over 1.4 million orders per second. The platform focuses on security, robustness, and execution speed - attracting enthusiasts and professional traders alike.
The Binance exchange provides access to hundreds of digital currency pairs, while maintaining security, liquidity and high-speed. The platform offers some of the lowest trading costs in the industry at 0.1% or even less through the use of Binance Coin.
The exchange strives to give its users access to some of the latest blockchain/DLT technologies with new cryptocurrencies being listed all the time. Binance are well placed to ride the wave of increasing interest in crypto. It is expanding its international presence, with the recent acquisition of Sakura Exchange BitCoin and GOPAX, engendering its penetration of the Japanese and South Korean markets.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
35% employee growth in 12 months
Company
Funding (1 round)
Sep 2017
$10m
SERIES A
Total funding: $10m
Company benefits
- Competitive salary
- Option to be paid in crypto
- Health insurance
- Flexible working hours
- Remote work for many roles
- Company sponsored holidays
- Team building activities
- And other various perks and benefits
- Learning and development programs
- Free language classes
- Relocation support
- International transfers mid-career
Company values
- Collaboration - We communicate openly.. We work as a team towards shared goals to build the ecosystem together
- Hardcore - We are results driven. We get things done. We are passionate and work hard. When we fail, we learn fast, and pick ourselves up
- Integrity - We are accountable for our actions. When we make mistakes, we fix them. We always act ethically. We never punch down
- User-Focused - We protect our users by putting our users' needs first and delivering quality service
- Freedom - We execute responsibly and autonomously. We empower those around us. Our team is diverse and we challenge the status quo.
- Humility - We accept critical feedback. We treat everyone as equals. We are modest about our success.
Company HQ
Ta' Xbiex
Articles
Leadership
Changpeng Zhao
(CEO)Previously Head of Tradebook Futures Development at Bloomberg for 4 years and Partner at Fusion Systems for 8 years.
Yi He
(CMO)Previously Co-founder of OKCoin and Vice President at yixia.com for 1 year.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 16 more jobs at Binance