Paid Marketing Manager, VEED

• 5+ years in Paid Social marketing, with a strong track of proven results (revenue focused campaigns, including proof of incremental experiments)
• Analytical mindset –you’ll dive into the data to report on campaign results, develop new campaign ideas, and constantly iterate and improve programs with a data-driven approach
• Creative thinking –expertise in driving innovative strategies that stand out, while seamlessly integrating influencer content to amplify results
• Team player with the ability to collaborate cross-functionally to get things done
• Self starter with ability to manage ambiguity effectively
• Strong communicator with the ability to speak confidently on both strategy and tactics

Desirable

• You’ll join as a Paid Marketing Manager for VEED within the Growth team, with focus on managing Paid Social campaigns
• Your core mission will be to own Paid Social (from campaign creation to reporting) to drive incremental revenue to the company. This includes Meta and LinkedIn at the moment, but expanding to other channels too as we grow the channel results
• This role will manage campaigns across three business units: Core, Mobile (to drive app installs campaigns) and Enterprise, managing different stakeholders while ensuring positive ROI
• We’re looking for someone who can strategically contribute to our Paid Acquisition strategy, can work in an autonomous environment, and has a proven hands-on experience managing relevant campaigns and channels
• Develop and execute paid social strategies that drive customer acquisition and revenue growth through full-funnel optimization
• Manage Paid Social budget and optimize spend using different data-driven models, including both our attribution model and incrementality tests to accurately report on campaign and channel performance
• Manage the Paid Social budget and allocate resources to achieve short- and long-term goals, optimizing for sustainable growth and ROI
• Lead marketing technology adoption that will enable the team to meet its goals
• Collaborate with the Design and Video teams to plan ads that attract and convert our target audience
• The Growth Marketing team at VEED is a cross-functional team with focus on Revenue Growth. We are a young, ambitious team driven by creativity, innovation, and a passion for growth. Our team champions acquisition at different moments of the user journey –from awareness to conversion, you will work closely with other marketing teams as well as cross-functional stakeholders to drive massive impact for VEED