CRM Lead, Smarkets
Peer-to-peer trading on sporting and political events
Job no longer available
Peer-to-peer trading on sporting and political events
101-200 employees
Job no longer available
101-200 employees
Company mission
Smarkets is a peer-to-peer exchange platform for betting and trading on sport and politics.
Role
Who you are
- 5+ years of relevant professional marketing experience with significant B2C marketing experience
- Relevant bachelor's degree
- Proven track record of using data analysis, A/B testing and result optimization
- A collaborative approach and the ability to influence cross-functional teams
- Great written and verbal communication skills
- Thoroughness, good organization skills and an eye for detail
Desirable
- Have experience working in a start-up, fast-paced or agile work environment
- Have managed a team or mentored more junior members of staff - or are keen to
- Have industry experience (but don’t be discouraged if you don’t!)
- Have excellent verbal and written communication skills
What the job involves
- Developing, managing and executing an overall, multi-channel CRM strategy to engage customers with personalized, targeted and relevant marketing across all life-cycle stages, based on customer segmentation, campaign or behaviour insights
- Working closely with Data team members to ensure effective and timely end-to-end operational delivery of CRM programs for all campaigns across email, SMS, push and web messaging
- Proactively monitoring current customer KPIs and CRM campaign effectiveness
- Identifying enhancements and opportunities for automation and scale
- Driving strategic planning and developing a solid engagement calendar for the program in partnership with key stakeholders
- Articulating the voice of our customers and influencing internally
- Collaborating with and coordinating members across teams such as Design, Acquisition Marketing and Engineering
- Implementing new trigger communications based on customer behaviour, designed to initiate greater engagement
Our take
Betfair has been the predominant exchange for betting over the last decade. However, Smarkets is catching up with their peer-to- peer book and trades.
It offers a much lower commission than Betfair (2% vs 5%). They have also recently launched both Android and Apple apps, tapping into the trend for mobile betting. Smarkets uniqueness is in its tech-heavy focus on the product and prices.
While Smarkets accounts for about 5% of the UK betting market, it has never endorsed bold advertising campaigns preferred by most of its competitors. However, they have seen continued year-on-year growth for the past few years.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Feb 2013
$2.3m
SERIES A
May 2011
$1m
EARLY VC
Total funding: $3.3m
Company benefits
- Holidays increase with years of service
- 25 days holiday (excl. bank holidays)
- Work from home opportunities
- Private medial insurance
Leadership
Jason Trost
(CEO)Started his career in finance, including at UBS. Studied Computer Science at Northwestern University
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