VP of Brand, Product, & Marketing, UPSIDE Foods
$250-350k
Cell-cultured meat producer
Job no longer available
Cell-cultured meat producer
201-500 employees
Job no longer available
$250-350k
201-500 employees
Company mission
To make meat a force for good in the world.
Role
Who you are
- Masters in Business Administration required
- 15+ years of relevant experience in senior roles in brand, marketing and product, preferably spanning start-up and larger organizations through periods of significant growth in a consumer branded field. Track record of thoughtful leadership & vision around brand strategy and evolution– balancing vision, creativity and business outcomes
- High financial and commercial acumen - prior P&L ownership, strong command of data analysis and insight generation
- Experience/comfort with science and technology (through educational background, prior experience)
- Built high-value, enduring consumer brands (versus B2B) and know how to set a brand apart in a cluttered, otherwise-commoditized category. Experience in luxury, fashion, food, cosmetics, consumer tech or similar fields
- Strong intuition and gut balanced with a love for insights and data-driven decision making
- Proven strategic thinking and problem solving capabilities
- Superior organizational skills, attention to detail, strong work ethic, and high degree of urgency
- Ability to manage competing priorities and points of view and drive towards deadlines and outcomes
- Love working at multiple levels - from strategic, long-term to engaging in the details
- A great team leader and coach who is eager to roll up your sleeves and build a team that can have fun while working hard to change the world
- Thrive in dynamic, ambiguous environments with evolving responsibilities; growth mindset and highly flexible and adaptable
What the job involves
- Bring the brand to the forefront—leading and inspiring big, creative thinking that drives differentiation, brand love, cultural conversation and cascades into impactful business results
- Building out and leading an efficient and effective, multi-function team that includes brand, marketing, product (and insights)
- Leading our marketing efforts and campaign development - from social and digital to launch events - that lands our brand in the hearts and minds of our consumers
- Developing our long-term product portfolio vision and strategy that is inspired by and inspiring to the consumer, while being informed and shaped by our science and tech
- Partnering closely with communications to ensure a unified external voice for UPSIDE
- Defining and implementing strategy and structure for brand ambassadors and celebrity partners that support our brand and commercial goals (longer term, sales/GTM strategy will likely spin out of this team into a different function)
- Building the influence of product, marketing and brand conversations across the enterprise
Our take
Upside Food, previously knowns as Memphis Meats, is actively addressing the growing societal demand for ethical meat production through the cultivation of its own meat products. The company's approach not only ensures delicious offerings but also contributes to improving animal welfare and reducing environmental impact in the food industry.
With a wide range of cultivated meat products that closely mimic their traditional counterparts, Upside Food is capitalizing on the rapidly expanding market for meat alternatives, which is experiencing a remarkable annual growth rate of approximately 36%. Although North America stands as the fastest-growing demographic in this domain, the global market for ethical meat is projected to surpass $8B by 2025.
By catering to the preferences of meat enthusiasts with diverse cultivated meat options, Upside Food effectively minimizes its carbon footprint compared to conventional meat producers. Tightening regulations led to staff reductions in 2024, yet Upside is expanding its product range, bringing two new cultivated chicken foods to the market later that year.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2022
$400m
SERIES C
Jan 2020
$161m
SERIES B
Total funding: $581.1m
Company benefits
- Stock options for all full-time incoming team members!
- 90-100% employer-paid healthcare premiums for team members (medical [including HSA and FSA], dental, and vision)
- Pet insurance for your furry family members!
- Unlimited PTO
- DE&I (Diversity, Equity & Inclusion) Council and People Engagement Programs
- Company-sponsored learning & development opportunities
Company HQ
Southwest Berkeley, Berkeley, CA
Leadership
Uma Valeti, MD
(CEO & Founder)Cardiovascular Doctor by training. Professor at the University of Minnesota and Stanford before founding Upside Foods in 2016.
Salary benchmarks
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