UK Marketing Specialist, OpenUp

Salary not provided

Mid level

Amsterdam

London

Low-threshold mental health services

Job no longer available

Low-threshold mental health services

201-500 employees

B2BHRMental healthSaaSWellbeing

Job no longer available

Salary not provided

Mid level

Amsterdam

London

201-500 employees

B2BHRMental healthSaaSWellbeing

Company mission

To make mental well-being accessible to all.

Job

Company

Role

Who you are

Have a degree in marketing, business, communications, or a related field
Are a UK native
Have at least 3 years of experience in marketing or a similar role
Know your way around digital and traditional marketing channels
Have a self-starter mentality
Pre: experience with Canva, Google Analytics, Wordpress, and/or ActiveCampaign
Pre: you have experience with our target audience, HR professionals
Pre: experience with creating and setting up third party or own events
Great people skills
Strong writing skills, with an ability to start interesting conversations

What the job involves

We are looking for a motivated marketeer to join us on our mission to make mental well-being accessible to all. In this role, you will be responsible to develop and execute a region-specific marketing strategy in the United Kingdom
As our Marketing Specialist for the UK market you will be part of the marketing team at OpenUp and report to the Marketing Director. You will be the sole marketeer focussed in the UK market, but will have support from the central marketing team. Your responsibilities will include:
Prepare and execute materials for local marketing campaigns
Assist and implement company’s brand strategy
Identify local marketing channels and opportunities
Provide local market research, competitive analyses, and consumer trends
Assist with local webinars/masterclasses/workshops/third party events etc.
Support our central marketing team in executing our marketing strategy
Collaborate with internal and external stakeholders to build strong relationships;
Ensure a consistent tone-of-voice throughout all of our local advertisements
Ensure all marketing efforts serve to achieve immediate and long-term business goals by identifying and executing improvements for processes, content and lead generation

Our take

Therapy and consultations are invaluable resources for helping people manage their mental health, but accessing such services is not easy. Long waiting lists, strict assessments, and other time-consuming processes present significant challenges, and this can often dishearten or even prevent someone from receiving the care they need.

OpenUp provides low-threshold mental health services, offering consultations, coaching and other programs for both individuals and workforces. The company's application process is designed to be as simple and undemanding as possible, aiming to eradicate the usual challenges and ultimately increasing access to mental health care.

There are many startups providing mental health service marketplaces, AI-driven therapy, and other innovative tools - but OpenUp has stuck with a more traditional approach. Instead it has innovated upon the way users apply for the services, aiming to remove as much bureaucratic friction as possible for their clients.

So far this approach has met with success, and OpenUp has grown a client base of over 850 companies including the likes of McDonalds, Deloitte and Decathlon. Having raised significant funding, OpenUp continues to expand its services across Europe, focusing on Spain, France and the UK.