Marketing Analytics Manager, Strava
$230-245k
+ Equity
3 days a week in office
Social network for tracking run and cycle routes
Be an early applicant
Social network for tracking run and cycle routes
501-1000 employees
Be an early applicant
$230-245k
+ Equity
3 days a week in office
501-1000 employees
Company mission
To create the most committed, close, and engaged athlete community on the internet.
Role
Who you are
- You have 5+ years of full-time experience in analytics, data science, or other quantitative domains and have supported growth marketing teams
- You have 2+ years of experience leading high-functioning analytics teams
- You are highly proficient with SQL and have experience with Business Intelligence tools (e.g. Tableau)
- You have experience with using experimentation and other statistical methods to estimate incremental impact of marketing campaigns (e.g. time-series modeling, econometric methods)
- You have hands-on experience working with statistical programming languages (e.g. R, Python)
- You have an understanding of data pipeline concepts (e.g. ETL, scripting common analysis workflows)
What the job involves
- We are looking for a hands-on manager for our marketing analytics team that can split their time equally between team leadership and individual contributions
- You will collaborate with marketers, product managers, engineers, and researchers to accelerate learning, make data-informed decisions and define data-inspired solutions to fuel the growth of Strava’s platform
- This role reports to the head of data and partners tightly with cross-functional stakeholders throughout the company
- Lead a team of data analysts to support the diverse needs of a global marketing organization
- Drive strategic analytics initiatives to improve the efficiency and impact of the growth of Strava’s community and subscription product
- Establish a learning agenda to create a foundation for robust marketing and product strategies
- Partner with product and marketing teams to design and interpret A/B tests to drive explainable subscription and user retention outcomes
- Collaborate with the broader data community at Strava (Data Science, Machine Learning, Data Platform, etc) to collectively improve our technological craftsmanship
Our take
Strava has created an online network where runners, swimmers and cyclists can record fitness activities, and compare and compete with their community. It offers both a free and premium subscription service with added features. The company also partners with local councils and urban planners who purchase valuable journey data from Strava which can be used to map out cities and develop safer cycle paths.
The platform helps members discover and plan workouts, as well as offering a leaderboard which is updated using GPS as users compete for the top spot on particular fitness segments.
With over 125 million athletes and growing, Strava released several new product rollouts in 2024, including an AI-enabled leaderboard. A partnership with the wearable fitness tracker Oura will mean Strava software is available on wearables, taking Strava into fresh competition with the likes of Peloton and Apple.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2020
$110m
SERIES F
Oct 2014
$18m
LATE VC
Total funding: $151.4m
Company benefits
- Competitive base salary & stock options
- 100% company paid benefits for employees and families
- Flexible paid time off
- $2,000 annual professional development stipend
- Paid time off for volunteering
- 401(k) plan - with company matching
- $1000 annual gear stipend
- $500 annual gym or coaching reimbursement
- On-site fitness rooms with showers, lockers, and towel service
- Weekly team workouts – including remote employees
- Safe and secure bike storage on-site
- Weekly all hands meetings
- Employee resource groups
- Anti-racism nonprofit company matching program
- Free lunch on Wednesdays on-site
- Regular team happy hours
- Team offsites and company retreats
- Cell phone reimbursement
- Generous industry discounts on gear and activities
- Race entries to events we sponsor
- Snacks and stocked kitchens on-site
- Strava gear
Company HQ
Mission District, San Francisco, CA
Leadership
Mark Gainey
(Chairman)Having studied at Harvard, Mark started their career as a TA Associates Associate before co-founding Kana Communications and several Board Membership roles. They co-founded Strava in 2007, serving since as Chairman.
Michael Horvath
(CEO & Board Member)Michael co-founded Kana with Mark before working as an Economics Professor at Stanford and Dartmouth. They worked for 4 years as CFO of GlycoFi before co-founding Strava, serving initially as CEO and since 2017 as a Board Member.
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