Public Relations & Content Marketing Specialist, eXp Realty
Zoocasa
CA$55-70k
+ One-time stock option. Salary range applies to Canada only and may vary based on location
Real estate cloud brokerage
Be an early applicant
Real estate cloud brokerage
1001+ employees
Be an early applicant
CA$55-70k
+ One-time stock option. Salary range applies to Canada only and may vary based on location
1001+ employees
Company mission
To transform the world of real estate by providing a global community designed, powered and owned by their agents and partners.
Role
Who you are
- This position is perfect if you are interested in experimentation, fascinated by real estate, and enjoy producing compelling online experiences
- Bachelor’s degree in Public Relations, Journalism, Communications, Marketing, or related field
- 3-5 years of experience in content marketing, media/public relations, and/or journalism
- Media Relations: Strong familiarity with the Canadian and U.S. media landscape, including key national, regional, and trade publications, with proven experience pitching stories to Canadian and U.S. media outlets
- Design: Experience communicating data through visualizations (e.g. tables, graphs, infographics, etc.) and hands-on knowledge of design tools such as Figma and Canva
- Written communication: Exceptional written communication skills, with the ability to tell a clear, compelling story from start to finish using concise, impactful language
- Quality control: You self-edit and submit only your best work
- Proactive: You are never idle and love being busy
- Skills: You are willing to learn and grow beyond your primary functions to develop new skills
- Resourceful: You don't have all the answers but you know how to get them. You enjoy and excel at learning and performing research independently
- If you think you'd make a great match for this position but don't meet all the requirements, we would still encourage you to apply!
What the job involves
- Reporting to the Director, Public Relations & Content Marketing, you'll be responsible for developing and executing public relations and content strategies with a focus on the U.S. market
- This includes researching and writing content for the Zoocasa Market Insights blog and working with our media partners to grow our brand presence online across Canada and the United States
- You’ll also have the opportunity to share your expertise and mentor junior team members
- Strong written and oral communication is an essential part of this role
- Craft a range of content including data-driven blog articles, website copy, pitches, newsletter copy, and more
- Hands-on work collecting, analyzing, and verifying U.S. and Canadian real estate market data for the internal team and consumers
- Assist junior team members in defining and executing the methodology of data-driven articles
- Provide editorial support including fact-checking, correcting spelling and grammatical errors, and ensuring all content reflects Zoocasa’s brand voice
- Research industry trends to assist in the development of comprehensive PR and content strategies aligned with overall business goals
- Develop and maintain strong relationships with media outlets and journalists across the U.S. and Canada
- Compile media lists and assist with editorial planning as needed
- Write and distribute pitches that are informative and engaging
- Respond to media inquiries in a timely manner
- Translate complex, data-driven content into clear media briefs and collaborate one-on-one with spokespeople to prepare them for media opportunities
- Track and analyze metrics related to PR and content to measure the effectiveness of campaigns and make data-driven recommendations for improvement
- Leverage AI and infographics to provide compelling imagery and data to accompany the written content
- Keep on top of news and industry trends and adapt content and PR strategies based on changes in the market
Our take
eXp Realty is one of the world's largest real estate brokerage firms. It owes much of its remarkable growth to its immersive, 3D cloud office. This virtual environment has allowed its realtors to move away from traditional brick-and-mortar offices.
The company has over 85,000 agents globally, with growth fuelled by strategic and successful expansions in countries such as Greece, Australia and New Zealand. This is testament to the impact of eXp's cloud solutions.
For now, eXp's sights are fixed firmly on scaling operations and opening up to new markets. Continuing to tap into rewarding and diverse markets will no doubt prove instrumental in eXp's continued success.
Steph
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (1 round)
Jan 2017
$0.8m
SEED
Total funding: $0.8m
Company benefits
- Medical coverage, including dental and vision benefits
- Company provided equipment (laptop, monitor, headset)
- FSA plan
- 401k with a 4% match
- Stock option grant
- Fully remote environment
Company HQ
Barkley, Bellingham, WA
Leadership
Glenn Sanford
(Founder & CEO)CEO of eXp World Holdings. Previously worked as CEO of Desert Canadians, and currently serves as CSO of VirBELA.
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