Jewellery is a staple of fashion and is considered by many to be timeless, yet the techniques used have not caught up with technological innovations. Outdated design methods have resulted in jewellery making being difficult to come by and limiting the complexity of products, ultimately making contemporary design expensive and inaccessible to many people.
Astrid & Miyu designs contemporary jewellery, selling products online and at retail stores that are inspired by the culture of the City of London. The company uses cutting-edge techniques such as 3D printing to augment its jewellery-making capabilities, a process that allows them to offer jewellery at a cheaper price and thus make it more accessible.
Whilst the company faces serious competition from many contemporary jewellery brands, the company has stood out by embracing technology in its design methods, and also with its use of Instagram and other social platforms to style its products directly to its audience. Expansion has gone well for Astrid & Miyu so far, with two locations opened in New York as well as one in Leeds and one in Dublin, and it will be interesting to see where it sets its sights next.
Freddie
Company Specialist at Welcome to the Jungle
