Director of Field Marketing and Customer/Partner Marketing, SirionLabs
Contract management and automation software
Job no longer available
Contract management and automation software
501-1000 employees
Job no longer available
501-1000 employees
Company mission
SirionLabs is on a mission to change the way enterprises manage contracts.
Role
Who you are
- 9 - 11 years’ Field Marketing experience, preferably with B2B shows/conferences, partner conferences, CAB and user conferences
- Proven track record of developing and executing successful field, partner and customer marketing campaigns that drive awareness, engagement, and revenue growth
- Must have experience hiring managing and mentoring teams
- Demonstrated ability to be poised and effective during high-pressure situations; ability to anticipate issues and have (or quickly develop) contingency plans
- Proficient working in Salesforce, Hubspot, 6Sense
- Travel: At least 1-2 events per quarter, must be willing to travel internationally
- Bachelor's / Master's Degree in Business or equivalent
- Excellent verbal and written communication skills, including the ability to craft compelling messaging and stories that resonate with different audiences
- Demonstrated ability to build strong cross-functional relationships and collaborate effectively with teams across the organization
What the job involves
- The Director of Field and Customer/Partner Marketing is responsible for driving the strategy, execution, and return on investment of trade shows, conferences, webinars, virtual events, and local field events, as well as driving our customer and partner marketing initiatives including but not limited to partner and customer conferences
- You'll work very closely with Demand Generation, Inside Sales (SDRs), Sales, Product Marketing, Customer Success, and Partner Alliances Marketing teams. Reporting to the VP of Growth Marketing, this position will ensure that SirionLabs is successfully presented and well positioned in our industry’s best-in-class events. This position will hire and manage a team of field and partner marketing managers
- To fulfill this role you have exceptional leadership, communication, excellent organization and project management skills and validated experience executing event marketing strategies. You will be a key leader in the marketing organization, lead and mentor a team of highly driven individuals and collaborate within a team environment
- Liaise with regional sales, alliances and customer leaders to plan marketing activities for sales, partners and customers
- Create and manage the budget for events and showcase ROI for pipeline generated from these activities
- Research, analyze and identify conferences, ABM meetings, dinner, etc and negotiate with vendors to create the annual events plan across multiple regions
- Collaborate with the global sales organization to understand and address the specific needs of each regional market and develop localized marketing programs to support sales efforts
- Partner with Customer Success team and Product Management to plan and execute 2 CAB events annually across US and Europe in conjunction with Sirion Engage customer conferences in these regions
- Collaborate with Alliances and Technology partners teams to support partner conferences in tech ecosystems like Salesforce, AWS, Microsoft etc. Manage a partner marketing manager to support the successful execution of these events
- Define strategy for each tradeshow and event, including pre-, during-, and post-event activities that maximize the return on investment
- Ensure all field marketing efforts are aligned with the company's overall brand, mission, and values
- Hire and manage Field Marketing managers in regions
Our take
Companies used to (and often still do) spend hundreds of thousands of dollars on lawyers, and people who can not only manage the contracts better, but also see to their compliance, renewal, and more. Now with Contract Lifecycle Management software, that process is both more streamlined and cheaper.
SirionLabs has been a pioneer in the space and is known for its impressive use of AI technologies like natural language processing to import and organize contracts, negotiations and contract review. The company is focused on developing a suite of products that continue to make legal teams’ lives easier. Recently that strategy has seen the welcome introduction of ‘draft risk scores’ based on clause selection and refined boilerplate commercial contracts.
The CEO, Agrawal, sees Ironclad, Conga and DocuSign CLM as SirionLabs’ chief rivals. However, the executive has claimed that the company is gaining momentum, with more than 250 customers including Qantas and Vodafone. Despite this the SirionLabs has not been immune to market turmoil. Following significant Series D funding, the company cut a large number of jobs to ensure long term sustainability, a move which has seen the company swiftly return to growth despite tough economic conditions
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2023
$25m
SERIES D
Apr 2022
$85m
SERIES D
Total funding: $171m
Company benefits
- An Employee Stock Options Program (ESOPs)
- Comprehensive health benefits for employees
- Flexible work environment
Company HQ
West Bellevue, Bellevue, WA
Leadership
Aditya Gupta
(CTO)Prior to SirionLabs, worked as the VP of Engineering at Elevate Services. Also held senior positions at technology company, UnitedLex Corporation.
Kanti Prabha
(President)Previously worked as the Director of Software Development at UnitedLex where they were a founding employee in 2006. Graduated from the Indian Institute of Technology with an M.Sc in Chemistry.
Ajay Agrawal
(CEO)Previously co-founded successful technology company, UnitedLex generating $100M+ in enterprise value. Before that, was trained in law at Columbia and Cambridge universities and worked at law firm Simpson Thatcher & Bartlett.
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