Marketing Manager, Abridge
Demand Generation & Content Operations
$120-135k
Offers Equity
Powering deeper understanding in healthcare through purpose-built AI
Be an early applicant
Powering deeper understanding in healthcare through purpose-built AI
101-200 employees
Be an early applicant
$120-135k
Offers Equity
101-200 employees
Company mission
To power a deeper understanding in healthcare.
Role
Who you are
- The ideal candidate thrives in fast-paced environments, is detail-oriented, and brings a strong operational mindset to multi-channel marketing
- 4–6 years of experience in B2B marketing, with a focus on campaign execution, content operations, or demand generation
- Experience supporting multi-channel campaigns across email, digital, and events
- Familiarity with ABM-style programs and working with sales and CRM teams to align messaging to personas
- Strong organizational and project management skills; comfort managing timelines and stakeholders
- Experience using marketing automation and CRM tools eg, Hubspot & Salesforce
- A detail-oriented, collaborative, and self-directed approach to getting things done in a fast-moving environment
What the job involves
- We are looking for a highly organized and execution-focused Marketing Manager, Demand Generation & Content Operations to help scale Abridge’s go-to-market efforts
- In this role, you’ll drive awareness, pipeline, and customer engagement by running efficient content operations and executing multi-channel campaigns
- . From outbound programs featuring whitepapers and blogs to webinars and newsletters, you’ll play a key role in delivering impactful marketing that resonates with healthcare decision-makers
- Execute multi-channel demand generation campaigns—including webinars, newsletters, and targeted outreach—across both new logo and expansion programs
- Own content and campaign operations: manage timelines, coordinate stakeholders, and ensure timely delivery of assets across marketing channels
- Maintain and organize a content library for demand gen and enablement, ensuring messaging and assets are current and aligned to key personas
- Partner closely with the content, creative, and customer teams to streamline workflows and ensure campaigns are launched cleanly and effectively
- Assist in executing ABM-style campaigns focused on high-value accounts and specific buyer personas
- Coordinate with sales and CRM teams to support targeted outreach, including the creation of templated content and assets tailored to specific segments
- Support outbound and lifecycle marketing efforts by managing the operational side of delivery, segmentation, and reporting
- Support the events team with demand gen initiatives tied to webinars, partner events, and conferences—helping drive attendance and follow-up engagement
- Ensure campaign components around events (emails, landing pages, content offers) are built, tested, and deployed effectively
- Track performance of campaigns and content using internal dashboards and collaborate on reporting to surface actionable insights
- Set clear KPIs for key initiatives, helping guide testing and optimization strategies across channels
- Run lightweight A/B testing to improve open rates, CTRs, and content engagement
Our take
Summarizing key elements of healthcare conversations is crucial for both physicians and patients. Medical scribes, though effective, are costly, and the healthcare system faces funding and staffing crises. This has created a demand for more efficient notetaking solutions.
This is where Abridge comes in, it has developed a HIPAA-compliant AI platform that transcribes, structures, summarizes, and provides insights from audio or transcripts of medical conversations. It claims to work across all specialities and offers patient-friendly summaries in easy-to-understand language.
Abridge aims to alleviate pressure on the healthcare system from the patient's perspective, a unique approach among healthtech startups. While companies like Inovia, DOUB, and DeepScribe focus on assisting physicians with medical transcription AI, they lack Abridge's patient-centric features, which are valuable in enhancing the patient experience.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Feb 2025
$250m
SERIES D
Feb 2024
$150m
SERIES C
Total funding: $457.5m
Company benefits
- Unlimited PTO, plus 12 national holidays
- 16 weeks paid parental leave, for all employees
- Flexible working hours — we care more about what you accomplish than what specific hours you’re working
- Remote work environment
- Equity for all new employees
- Generous equipment budget for your home office setup ($1600)
- Opportunity to work and grow with talented individuals, and have ownership and impact at a high growth startup
Company HQ
Downtown, Pittsburgh, PA
Leadership
Shivdev Rao
(CEO)Alongside their work as a practising Cardiologist at the University of Pittsburgh Medical Center, they also served as Physician Advisor in Residence and ultimately EVP at UPMC Enterprises; co-founded DocDok; and worked as a co-architect on a healthcare project at the Kauffman Foundation.
Sandeep Konam
(CTO)Completed an MS in Robotics at Carnegie Mellon, then served as Senior Product Manager at UPMC Enterprises. Has delivered guest lectures at Carnegie Mellon, Stanford, and the University of Pittsburgh.
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