Senior Manager of Demand Generation, Workwize
+ Equity
Global IT hardware management
Posted today
Global IT hardware management
101-200 employees
Posted today
+ Equity
101-200 employees
Company mission
To unlock boundless opportunities for a global workforce.
Role
Who you are
- Has operated at this scale. Has run demand generation inside a company that scaled from roughly €10M ARR to €60M or more, where multi segment, multi channel, multi message work was the norm
- Full funnel thinker. Connects every channel decision to Stage 2 pipeline and revenue, not just top of funnel volume
- Structured experimenter. Runs tests with a real hypothesis and a review date, and kills what does not work fast
- Bias to action. Builds and ships alongside diagnosis, and does not wait for a finished strategy document before doing anything
- Continuous optimiser. Treats optimisation as an ongoing discipline built into every week, not a one time project that gets shipped and forgotten
- Decides on data. Makes scale and kill calls on evidence, and moves without waiting for certainty
- Cross functional operator. Works naturally with Sales, CSM, Product Marketing and Brand, and does not build in a silo
- Talent evaluator. Has hired specialists before and can tell the difference between someone who executes and someone who just sounds good in an interview
- Owns paid and organic personally. Deep enough in both to challenge an agency, rebuild a campaign or fix a landing page when that is the fastest path
What the job involves
- Own paid and organic channels end to end, and own the number they produce: SQL output and Stage 2 pipeline contribution, not lead volume
- Diagnose the engine honestly in the first month: what is running, what it costs, what it returns across every channel, segment and message
- Ship quick wins immediately. Not a plan for quick wins, actual changes already live while the longer term structure is being built
- Audit website performance end to end, including landing pages, conversion optimisation and site structure, and turn it into actionable steps that lift both traffic volume and high quality lead flow
- Maintain the 10% month over month growth in Stage 2 pipeline value already running on paid and organic, while building the segmentation and testing structure underneath it
- Build a testing and experimentation cadence across paid and organic with hypotheses, owners and review dates, replacing ad hoc campaigns
- Launch new channels and messaging tracks, get real data out of them, and make scale or kill decisions on evidence rather than instinct
- Work with Product Marketing to make sure every ICP segment is addressed accurately across channels and campaigns, and keep Sales and CSM close rather than at arm’s length
- Assess the existing paid specialist and content resources against the bar this role sets, and make at least one hiring or team upgrade decision they can defend
- Build and lead the team that runs the engine, with optimisation treated as a weekly discipline rather than a project that ships once
Our take
Workwize is a procurement and management platform tailored specifically to meet the evolving needs of remote and hybrid working. At its core, Workwize prioritises customisation, flexibility, and transparency, enabling companies to effectively manage and procure the essential technologies and tools vital for their workforce.
Based in the Netherlands, Workwize has swiftly garnered acclaim, serving fast-growing startups and established enterprises alike within its native landscape. With its appeal extending globally, securing players such as Netflix to leverage its services within Europe. For a young company born out of the pandemic, Workwize has charted an impressive trajectory, underlining the enduring relevance of hybrid and remote work models well into the 2020s.
Backed by multiple rounds of funding, Workwize has embarked on an ambitious expansion journey across Europe, capitalising on its existing client base spanning fifteen countries. Furthermore, strategic investments in workforce augmentation underscore a promising phase of growth for the company, poised to solidify its position as a frontrunner in shaping the future of workplace management and procurement solutions.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2025
$15.3m
SERIES A
Jan 2022
$1.8m
SEED
Total funding: $17.7m
Company benefits
- Dynamic Work Place: Work flexibly with hybrid and remote options, plus the ability to work from anywhere for up to four weeks each year.
- Diverse, Global Team: Collaborate with a diverse team across cultures, unified by English, and anchored by our Amsterdam headquarters.
- Heart of Amsterdam: Enjoy the centrally located headquarters in Amsterdam with scenic views of the iconic canals.
- Home Office Budget: Receive a MacBook and a home office budget to ensure you’re set up for success anywhere.
- Monthly Team Events: Connect and celebrate with regular team events, meet-ups, and milestone celebrations in Amsterdam..
- Time to Recharge: Take advantage of vacation policies tailored to your region, ensuring work-life balance wherever you are.
Company HQ
Vondelparkbuurt, Amsterdam, Netherlands
Leadership
Victor Dik
(Co-Founder & CCO)Previously a Planning and Portfolio Manager at Vodafone Ziggo, a Domestic Relationship and Recruitment Manager at Knowledge 2 Share Foundation.
Sebastiaan Scholten
(Co-Founder & CTO)Previously an Investment Banking Intern at Lazard and eCommerce Director at MIPACHA.
Michiel Meyer
(Co-Founder & CEO)Previously a Business Growth Manager & Head of Addity at Buckaroo, Head of Department at Addity Payments, Consultant at McKinsey & Company and FinTech Developer at CoInvestor.
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