Senior Product Manager, aroundhome

Customer Growth

Salary not provided

Senior and Expert level

Berlin

Marketplace for household products and services

Be an early applicant

Marketplace for household products and services

201-500 employees

B2CB2BMarketplaceLead generationInterior designHome improvementConsumer GoodsConsumer Appliances

Be an early applicant

Salary not provided

Senior and Expert level

Berlin

201-500 employees

B2CB2BMarketplaceLead generationInterior designHome improvementConsumer GoodsConsumer Appliances

Company mission

To provide good recommendations to help customers make better decisions and realize all the big projects around the home with less stress.

Job

Company

Role

Who you are

You have hands-on experience building organic acquisition and understand SEO fundamentals (topical authority, local SEO, structured data, page performance) as well as how AI-driven search and assistants are changing discovery (AEO), ideally within a marketplace or high-volume consumer platform
You are experienced in optimizing complex user funnels and conversion flows, using experimentation (A/B testing) and data to improve conversion, quality, and user trust while laying the foundation for long-term platform engagement
You apply strong analytical thinking and product analytics skills to define success measures, interpret data, uncover insights, and guide evidence-based decisions that improve homeowner and business outcomes
You bring a strong technical affinity to help shape our underlying acquisition and conversion architecture. You understand the concepts of data models or taxonomies and have enough grasp of APIs and data flows to reason about feasibility and sequencing with engineers
You work with LLMs as a natural part of your daily practice and can show concretely how they strengthen your discovery, analysis, and delivery. Ideally, you have taken AI beyond personal productivity and understand how scalable AI solutions reach production-grade features, for example through prompt chains, LLM-supported data extraction, or automated qualification flows
You bring order into chaos by bringing together diverse perspectives, challenges, and priorities to establish shared understanding and strong alignment across teams, and you are comfortable chairing decisions no single team owns
You think entrepreneurially and achieve your goals with a high degree of responsibility and ownership
You follow the latest trends in product management and technology, are an absolute team player, and your excellent communication skills in English (and German as a nice-to-have), along with a good sense of humor, characterize you

What the job involves

At Aroundhome, Product Managers play a pivotal role in shaping the success of Germany's leading housing project platform
We work in a domain-based model, where each product team owns a clearly defined part of the platform
This structure fosters close collaboration within cross-functional teams and ensures that the expertise for continuous product discovery, hypothesis development, and iterative improvement sits directly within each domain
As a Senior Product Manager, you drive and execute the strategy, set a clear direction, and make sure your domain delivers meaningful value to both customer groups, homeowners and partners, as well as to the business
You continuously shape domain strategy and vision, setting clear measurable goals and a roadmap for homeowner acquisition: steering the full acquisition mix across paid and unpaid channels with a clear focus on growing the organic share, improving conversion along the homeowner journey, and raising the quality of the service requests handed to matching. You actively rally those around you toward this vision
You grow sustainable, unpaid acquisition through SEO, AI search optimization and scalable acquisition systems that compound over time, while keeping paid channels an effective and efficient part of the mix. You design and read high-traffic conversion experiments to lift conversion and data quality
You are responsible for building a robust architecture and foundation that supports our acquisition experience. You ensure our setup is scalable and ready for automated qualification, enabling seamless processes that benefit the entire marketplace
You identify where AI genuinely improves the homeowner experience and the platform's qualification processes, and you bring those opportunities into production together with Engineering, from first prompt experiments to shipped, measurable features
You drive domain growth through continuous end-to-end product discovery, using qualitative insights (interviews, usability tests, feedback, NPS) and quantitative data to identify opportunities and make evidence-based, outcome-driven decisions with measurable impact
You communicate with clarity and purpose, translate complex system and data topics into compelling narratives, and foster strong collaboration across Product, Tech, Product Analytics, UX, SEO and Content, Sales, and cross-domain stakeholders. You help carry the shift from a sales-driven organization toward a product platform
You ensure a strong balance between long-term strategic goals and short-term trade-offs, driving continuous lean delivery through effective backlog management and close collaboration with Engineering and Design

Our take

Energy bills are rising rapidly, and the environmental impact of household power consumption has never been so apparent. Homeowners are looking for a way to reduce costs and emissions, but finding reliable and expert advice can be difficult. Aroundhome exists to solve this problem - by matching homeowners with local companies that can assist with anything home-related, from kitchen design to solar panel installation.

Aroundhome is a well-known name in this field. Founded in 2008, it has grown to become the largest online broker for household products and services in Germany. It's carved out this position through its responsiveness; homeowners searching on its platform are directed to providers with staff available to discuss the project on live chat. While large local competitors exist, such as MyHammer, which links tradespeople to customers, Aroundhome offers a more comprehensive approach with products and other household services.

The company was acquired by NuCom Group in 2019, which is part of ProSiebenSat.1, a German mass media company. This will allow Aroundhome to leverage NuCom's advertising reach and cross-promote with other large companies within the group. It is well-positioned to take advantage of the growing market of people working from home, and has its sights set on becoming the largest home services provider worldwide.