Senior Manager, Crunchyroll
GTM, Partnership Marketing & Planning - Contract Role
LA pay range: $61 - $73 USD/hr
More information about location
Streaming service for anime and manga
Be an early applicant
Streaming service for anime and manga
1001+ employees
Be an early applicant
LA pay range: $61 - $73 USD/hr
More information about location
1001+ employees
Company mission
To create experiences for anime and manga fans, and to enable them to connect through the content they love.
Role
Who you are
- This 6-month contract (with possible extension) is ideal for someone who enjoys solving problems, keeping projects moving, and collaborating with teams worldwide
- 8+ years in GTM strategy and partnership marketing in entertainment, media, tech, or gaming
- Experience managing multiple clients or projects at top consulting firms
- Experience creating clear presentations, spreadsheets, and materials ready for leadership
- Strong written and verbal communication; able to simplify complex ideas into clear, actionable steps
- Reliable at driving projects from kickoff to completion, adapting smoothly as priorities change
- Experienced at spotting gaps, improving processes, and taking initiative without being prompted
- Comfortable working with teams across different countries, time zones, and cultures
- Available for an initial 6-month contract with potential for extension
What the job involves
- We're looking for strategic, detail-oriented contractor to join our GTM & Planning leadership and Partnership Marketing division
- Reporting to the VP of GTM & Partnership Marketing, you'll help launch and manage global initiatives, streamline workflows, and support support growth across Crunchyroll's global platforms and partnerships worldwide
- You'll be the operational and strategic backbone of the GTM & Planning team, ensuring projects and workflows move forward to support Crunchyroll's global growth across owned platforms and key third-party partners like Amazon, Apple, Roku, Comcast, Google and YouTube, PlayStation, Samsung, and others
- Keep daily operations running smoothly and projects on track across Crunchyroll's platforms and top partners
- Work with leadership and global teams to bring big ideas to life and manage complex projects
- Create clear, well-designed dashboards, trackers, presentations, and project plans
- Connect HQ with regional teams in Berlin, Paris, London, Mumbai, Singapore, Mexico City, São Paulo, and Melbourne to keep everyone aligned
- Turn complex updates into clear actions so teams can move quickly
- Roll out global workflows and processes in regional markets
- Manage vendor operations including POs, invoicing, contracts, timelines, and more
Our take
In recent decades, anime - encompassing Japanese, Korean, and Chinese animation 0 has transitioned from a niche interest to a formidable industry, boasting a global market worth approximately $30B. Despite this growth, distribution has historically posed challenges, with series and films often reaching overseas audiences through disparate channels, if at all. Crunchyroll emerged to address this issue by consolidating the largest collection of anime into a single streaming service.
Sony's acquisition of Crunchyroll in 2021 for $1.75B expanded the platform's reach, integrating Sony's extensive animation library into its offerings. this move also positioned Crunchyroll for heightened competition against streaming giant Netflix, known for its substantial investments in anime production and acquisition. Currently, Crunchyroll maintains an unrivaled library of anime content, boasting over 44,000 episodes that have attracted over 0M paying subscribers.
While Crunchyroll initially offered a free, ad-supported tier to its vast community, it appears poised to phase out this option, transitioning to a subscription-based model for all new series. Despite this shift, the platform has implemented a global reduction in fees to stimulate subscription uptake. The success of this strategy remains to be seen, but past experiences with companies like Hulu suggest that it may drive subscription growth and mitigate piracy
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Mar 2010
$0.8m
EARLY VC
Feb 2008
$4.1m
SERIES A
Total funding: $4.9m
Company benefits
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually
- Flexible time off policies allowing you to take the time you need to be your whole self
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
Company HQ
Lucerne - Higuera, Culver City, CA
Leadership
Kun Gao
(Co-Founder)Co-founded Crunchyroll in 2006 and served as CEO/General Manager/Board Member until 2018. Previously the founder and CTO of Frappr.com as well as a Product Engineer at HOT or NOT.
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