Paid Media Manager, KAYAK
$70-85k
Plus annual bonus
More information about location
3+ days a week in office (Cambridge, MA)
Travel search engine
Be an early applicant
Travel search engine
1001+ employees
Be an early applicant
$70-85k
Plus annual bonus
More information about location
3+ days a week in office (Cambridge, MA)
1001+ employees
Company mission
To help millions of travelers around the globe make confident travel decisions.
Role
Who you are
- Are you data-driven, detailed, and current on digital marketing trends? If you demonstrate strong initiative and excel in collaborative environments, this would be a great role for you
- 2+ years of experience in working with Google Ads or DV360, ideally with Youtube being a substantial part - either from an agency or an in-house team
- Strong project management, organizational, and communication skills, with excellent attention to detail
- Capability of balancing urgent priorities with strategic long-term objectives
- Natural collaboration and bridge-building skills; experience working with individuals of varying fields: creative, production, analytics etc
- Experience with running & analyzing Social-first content across Youtube Shorts, Reels and TikTok is a plus
- Experience in working with and analyzing Brand lift and Reach & Frequency reports is a plus
- Experience from Meta, TikTok, PPC and Display is a plus
- Strategic individual with a hands-on approach to execution
- Highly analytical, comfortable with campaign reporting and attribution models
- Extensive experience in managing digital campaigns in a hands-on fashion and creating both in-depth and higher level reports that analyze and showcase their performance
- Motivated individual committed to team work
What the job involves
- KAYAK is seeking a Digital Marketing Manager/Paid Media Manager to oversee investment and execution of digital campaigns within North America, with a primary focus on YouTube
- The role is based within the global Performance Marketing team and will involve close collaboration with the NORAM Brand Marketing team
- Manage and support paid media activities and brand campaigns across United States and Canada - predominantly video on Youtube (via Google Ads), with potential involvement in Meta and TikTok as a supporting function
- Collaborate with the North American Brand Marketing team to align strategies, messages, creatives, and important metrics
- Run campaign tests, analyze data, and leverage insights for optimization
- Develop clear, insightful performance reports across platforms, and regularly communicate findings and optimization strategies to collaborators and team members
- Contribute as part of a global Performance marketing team, sharing insights, best practices and being involved in understanding the relevant digital marketing developments in our other regions as well
- Keep up with the latest Digital marketing trends
- Travel to off-sites or our Norwalk, CT office a few times a year
Our take
KAYAK is a travel agency and metasearch engine owned and operated by Booking Holdings. KAYAK processes over 6 billion queries across its platforms each year for travel information - as one of the world’s leading travel search engines, KAYAK searches other sites to show travellers the information they need to find the right flights, hotels, rental cars and vacation packages. It offers a variety of tools and features such as KAYAK trips, explore, and price forecast.
There’s been speculation over the years about online travel companies getting into the hotel business and KAYAK is no exception. The company is expanding its hospitality offerings beyond its traditional hotel referral and booking services but despite speculation through the 2020s, has stopped short of opening hotels under its own brand, preferring to partner with preexisting companies on their hotel tech.
Since being acquired by Booking Holdings, the global leader in online travel, in 2013, KAYAK has continued to expand and innovate, enhancing the travel experience for users all around the world. And now KAYAK manages a portfolio of metasearch brands including SWOODOO, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined. With the aim to make it easier for everyone to experience the world - it now operates sites in more than 70 countries and territories.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Company benefits
- Work flexibly: Our global flexible work policy lets our teams decide if they head into one of our offices or work from anywhere else
- Team-wide time off: Most of our team disconnects at the same time each year to recharge and reconnect
- Global volunteer week: Take VTO (Volunteer Time Off) to support the organizations and charitable efforts you believe in
- Wellness: We take care of each other - providing opportunities and spaces to live that work-life balance
- Resource groups: Our five ERGs are employee-led groups for underrepresented communities and their allies
- Career growth: We provide opportunities for our team to develop their skills – or learn new ones – on their own terms
Company HQ
South End, Stamford, CT
Leadership
Steve Hafner
(Co-Founder & CEO)Previously Board Member of Trulia, Blade and SeatGeek and currently an Executive at OpenTable.
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