Senior Product Marketing Manager, Sovrn
$119-125k
+ Bonus + Equity
Office located in Boulder, CO
Advertising tools & services for content creators
Job no longer available
Advertising tools & services for content creators
101-200 employees
Job no longer available
$119-125k
+ Bonus + Equity
Office located in Boulder, CO
101-200 employees
Company mission
To empower independent content creators and publishers to grow their businesses and achieve the attention they deserve.
Role
Who you are
- 5+ years of experience in product marketing, ideally in SaaS or adtech
- A customer-obsessed mindset. You listen, learn, and turn complex challenges into clear stories and strategies
- Exceptional writing and storytelling skills; you can independently create compelling, audience-focused content
- Experience managing product communications, email campaigns, and collaborating on paid initiatives
- A data-driven, curious mindset with the ability to use insights to inform strategy
- Comfort using or learning AI tools to enhance creativity and productivity
- Strong collaboration and communication skills, thriving in a fast-moving, cross-functional environment
What the job involves
- As a Senior Product Marketing Manager at Sovrn, you’ll own the go-to-market strategy and storytelling for one of Sovrn’s core product lines.
- You’ll work cross-functionally with Product, Engineering, and Commercial teams to position the product in the market, launch new features, and drive adoption through creative, data-informed marketing initiatives
- This is a hands-on, high-impact role where you’ll craft narratives, write content, and experiment with email and paid campaigns to connect with publishers, creators, and brands.
- The ideal candidate is customer-obsessed, curious about AI tools, and unafraid to think outside the box to bring complex ideas to life in simple, meaningful ways
- Develop and execute go-to-market strategies for one of Sovrn’s product lines, including positioning, messaging, and launch planning
- Translate customer insights and feedback into stories and messaging that drive awareness and adoption
- Create product content and communications, including launch emails, one-pagers, FAQs, and case studies
- Partner with Marketing to brainstorm and support creative paid campaigns and awareness initiatives
- Conduct ongoing market and competitive research to identify opportunities and refine differentiation
- Analyze adoption and engagement data to measure impact and improve messaging or tactics
- Speak directly with customers and commercial teams to uncover needs, pain points, and success stories, turning them into compelling narratives
Our take
The monetization of online content creation can be very lucrative but requires time, resources and expertise outside of writing. Passionate writers who focus on storytelling and creating inspiring content may waste valuable time attempting to develop their business, and hiring somebody to do this is often too expensive for independent writers.
Sovrn tackles this in a smart way by providing writers with simple-to-use tools that take the stress out of monetization. It works with publishers and advertisers to provide opportunities to passionate writers, allowing them to focus on excelling at their job rather than dealing with distribution, monetization and operations - all of which Sovrn is able to handle.
The startup claims to be able to drive higher revenues and scale a publishing business, at the same time as allowing writers to focus on what they do best. It has seen significant investment that will enable it to pursue acquisitions and support the further expansion of its platform with more capabilities to be added in the future.
Steph
Company Specialist at Welcome to the Jungle
Insights
-19% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Aug 2022
$35.6m
LATE VC
Jul 2022
$36m
SERIES C
Total funding: $132.6m
Company benefits
- Work at a company that values your strengths. See the results of your actions. There are no barriers at Sovrn
- First-class health benefits, wellness options, and a host of life-improvement perks that help you be the best you
- Retirement benefits, 401k matching, and stock options show we’re equally dedicated to financial health
- In-house barista, catered lunches and breakfasts
- Volunteer opportunities
- Flexible vacation and a focus on mental and physical health mean you’ll have time for life outside the office
- Learn new skills. Pursue great ideas. Take on new opportunities and thrive in a workplace that rewards your efforts
Company HQ
Boulder, CO
Leadership
Walter Knapp
(CEO)Having studied at the University of Colorado, they worked as a Partner at Cambridge Technology, and Novell Ventures for a combined 6 years. They worked as SuSE Linux at Novel, COO of Lijit Networks, and COO of Federated Media Publishing before leaving in January 2014 to found Sovrn.
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