Global Marketing Operations Leader, DevRev

• 10–15 years of experience in B2B SaaS or enterprise marketing operations and strategy roles
• Proven success building and scaling marketing operations teams in high-growth companies
• Strong expertise in marketing analytics, funnel measurement, attribution models, and scorecard development
• Hands-on experience with martech stacks including CRM (Salesforce), marketing automation (Marketo, HubSpot, or similar), ABM tools, and BI platforms
• Ability to design and optimize lead lifecycle, campaign operations, and reporting frameworks
• Strong cross-functional leadership and collaboration skills, working with Sales Ops, Product, and Finance
• Exceptional problem-solving and data analysis skills, with a bias toward actionable insights
• Ability to thrive in a fast-paced, ambiguous environment while building systems “in flight”

Desirable

• The Marketing Operations Leader will own the design and execution of DevRev’s marketing operating system, including campaign measurement, lead lifecycle management, data analysis, and martech optimization
• This senior leader will balance strategic vision with hands-on execution, building a best-in-class operations team while collaborating cross-functionally with Product Marketing, Demand Generation, Sales, and Finance
• You will be responsible for ensuring the marketing organization runs on clean, actionable data, with the right systems and processes in place to deliver insights that drive revenue impact
• This role requires both architectural thinking and operational rigor, as well as a bias toward action in a “build as you go” environment
• Define and lead the marketing operations roadmap to support global growth and pipeline goals
• Build and manage a high-performing marketing operations team across geographies
• Partner with senior marketing and revenue leaders to align operational frameworks to business strategy
• Establish marketing scorecards, dashboards, and OKRs to measure campaign, pipeline, and revenue impact
• Own marketing analytics, attribution, and funnel reporting across the customer lifecycle
• Deliver clear insights into marketing performance and ROI, ensuring data drives decision-making
• Partner with Finance and Revenue Operations to maintain forecasting accuracy and pipeline accountability
• Build and maintain data governance, ensuring data cleanliness and consistency across systems
• Own and develop the marketing technology stack (marketing automation, CRM, ABM, analytics, demand management tools, BI) and its integration with sales systems
• Evaluate and implement new technologies and tools to increase marketing efficiency and effectiveness
• Create and scale standardized processes for campaign planning, execution, lead routing, and measurement
• Partner with Demand Generation and Field Marketing to ensure systems support multi-channel, multi-touch campaigns
• Act as the connective tissue between marketing, sales, finance, and product teams
• Provide operational support for demand generation, ABM, events, and campaigns
• Align processes across global regions while enabling local flexibility and agility
• Ensure seamless lead flow, handoff, and follow-up between marketing and sales
• Success Metrics (First 12 Months) Launch and scale a unified marketing scorecard tied to pipeline and revenue goals
• Build and onboard a high-performing marketing operations team across at least two geographies
• Establish clean lead lifecycle management and accurate campaign-to-revenue attribution
• Deliver operational frameworks and martech integrations that improve campaign efficiency and ROI
• Provide leadership with consistent, trusted data that informs strategic decisions
• The role reports directly to Head of Marketing
• This is a senior role requiring collaboration across global time zones