Senior Product Marketing Manager, Carbyne
$140-150k
+ Competitive Options Plan
More information about location
Emergency communication response platform
Be an early applicant
Emergency communication response platform
101-200 employees
Be an early applicant
$140-150k
+ Competitive Options Plan
More information about location
101-200 employees
Company mission
Carbyne's mission is to save lives and create safer communities by reinventing how emergency services communicate with themselves, citizens, first responders, and the state.
Role
Who you are
- 8–10 years of experience in product marketing, preferably in SaaS or public safety tech
- Proven success in developing and executing GTM strategies and launching products, including pricing strategy
- Strong skills in crafting compelling messaging, storytelling, and sales enablement materials
- Demonstrated experience with competitive analysis, market research, and positioning in B2B markets
- Exceptional communication and collaboration skills to influence cross-functional teams
- Proficient in tools like HubSpot, Salesforce, or similar marketing platforms
- Analytical mindset with a focus on measuring and optimizing marketing initiatives
- Self-starter with a hands-on approach, comfortable in fast-paced startup environments
- Desirable qualifications include: Experience in public safety, government, or civic tech markets; familiarity with enterprise sales cycles, RFP processes, and procurement in public sector organizations; knowledge of public safety technologies
What the job involves
- We’re looking for a Senior Product Marketing Manager, as part of the Carbyne Product team, to lead Carbyne’s go-to-market (GTM) strategy, spearhead our competitive market analysis, shape our narrative, and create compelling internal and customer-facing content that drives measurable business outcomes
- In this role, you’ll work at the intersection of product management, marketing, and sales, ensuring our solutions resonate with the public safety market and empower the people at the core of emergency response
- You’ll deeply understand customer needs and analyze the customers’ competitive alternatives to deliver impactful messaging and materials that bridge the gap between product innovation and market success
- Your contribution will be critical in ensuring we have maximum leverage of our innovative and leading product offerings as we win business with new and existing customers
- Develop GTM Strategies: Create and implement comprehensive GTM plans for new products and features, including positioning, pricing, messaging, and sales enablement materials
- Drive Market Understanding: Help the team to understand customer needs, conduct market research, and perform in-depth competitive analyses, including feature comparisons and pricing strategies
- Create Impactful Content: Lead the development of product-specific collateral such as one-pagers, videos, web pages, blogs, and case studies to support customer engagement and sales efforts
- Collaborate Across Teams: Partner with product management, engineering, sales, and customer success to ensure alignment and deliver compelling solutions to market
- Enable Sales and Customer Success: Train and equip Sales and CSM teams with the tools, messaging, and insights they need to effectively position and sell Carbyne’s solutions
- Measure Success: Analyze the effectiveness of marketing initiatives, conduct regular win/loss reviews, and adapt strategies to improve outcomes
- Champion Customer Advocacy: Cultivate relationships with customers to build testimonials, case studies, and advocacy programs
Our take
Carbyne aims to create live and transparent emergency communication channels between citizens, emergency call centers, first responders, and the state. The idea of Carbyne is to create increased efficiency in emergency management. To achieve this goal, Carbyne has developed a unified platform for communication, delivering advanced IP-enabled communication features and caller solutions.
The value of Carbyne has been acknowledged by the investment community, with the company having raised in excess of $120 million from external funding. Founders Fund, Elsted Capital Partners, FinTLV and Kraft Group have been among the investors in Carbyne.
Competitors in Carbyne’s market includes RapidSOS, Rave, LiveSafe, Pocketstop LLC, Alertus, and ePACT. The company has been focused on securing new partnerships, most recently with the American network AT&T, and working on more capabilities to further its growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Sep 2022
$56m
SERIES C
Jun 2021
$20m
SERIES B
Total funding: $136.9m
Company benefits
- Remote + Hybrid Work Environment
- Health Insurance
- 401k Matching (4% Of Your Salary)
- Generous Meal Plan
- Home Office Budget
- Cell Phone & Internet Plan Reimbursement
- Options Agreement
- Free UDemy Courses
Company values
- Excellence
- Responsiveness
- Simplicity
- Warmth
- Reliability
- Tech Forward, to Keep People First
Company HQ
NoMad, New York, NY
Articles
Leadership
Amir Elichai
(Chairman & CEO)Spent over 9 years in the Israeli Special Forces and Ministry of Defense, before founding Sky Projects Holdings in 2010. Founded Carbyne in January 2014, serving as CEO and additionally as Chairman since 2020.
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