Vice President of Product Marketing, Posit
$290-340k
Open source and enterprise ready tools
Open for applications
Open source and enterprise ready tools
201-500 employees
Open for applications
$290-340k
201-500 employees
Company mission
To create free and open-source software for data science, scientific research, and technical communication.
Role
Who you are
- Proven ability to collaborate and influence cross-functional teams to drive adoption of new processes and best practices across all GTM disciplines and tactics
- Demonstrated success in gaining buy-in from senior leadership and technical teams
- Successful history of leading product launches and executing go-to-market (GTM) strategies that drive double-digit revenue growth
- A strong understanding of product-led growth (PLG) strategies and how to leverage them in a B2B software context
- Expertise in GTM strategies, particularly with technology and implementation partners
- Skilled in solution selling, storytelling, and articulating how products address real-world challenges for both technical and business audiences
- Background in marketing products for data analytics, data science, data management, or business intelligence (highly desirable)
- Experience with open-source software and/or developer tools (highly desirable)
- Strong operational and project management abilities, adept at leading cross-functional initiatives and driving complex projects using an Agile approach
- Demonstrated success in building, leading, and mentoring high-performance product marketing teams
What the job involves
- We seek a seasoned and strategic Vice President of Product Marketing to lead our team. The ideal candidate will be an exceptional cross-functional collaborator, skilled at building bridges, influencing stakeholders, and driving new processes across the organization to enable sustainable growth.
- You will strategically define and drive all Product Marketing initiatives. This includes positioning, messaging, go-to-market (GTM) strategy, competitive analysis, and enablement across the organization. You will work closely with Product Management, Sales, and Customer Success teams to craft compelling narratives that resonate with technical and business personas
- Scale Product Marketing: Establish, refine, and optimize Product Marketing processes, while coaching and staffing a high-performing team to support our continued growth across key global verticals - e.g., Life Sciences, Healthcare, Finance, Banking, Insurance, Public Sector
- 1,700+ enterprise customers, many in partnership with Databricks, Snowflake, AWS, and other cloud platforms, including 52 of the Fortune 100
- Millions of users across the globe and industries
- Develop Product Positioning & Messaging: Define and refine compelling product positioning that powerfully differentiates our data analytics and data science solutions. Craft resonant messaging tailored to our diverse target audiences and top industry segments
- Lead GTM Strategy & Execution: Partner closely with Sales, Marketing, and Product Management to develop and execute impactful GTM strategies that expand market awareness, drive pipeline growth, and ultimately increase customer adoption. Leverage data-driven insights to optimize positioning, messaging, segmentation, and enablement, directly influencing win rates, deal cycle time, and average deal size
- Champion Posit’s Open Source Mission & Community: Drive awareness, adoption, and excitement around Posit's open-source approach. Foster and empower a vibrant community of data scientists, analysts, and developers, enabling them to leverage our tools for cutting-edge advanced analytics and machine learning solutions
- Empower GTM Teams through Sales Enablement: Develop and deliver comprehensive content, tools, resources, and training programs that equip Marketing, Sales, Customer Success, and Partner teams with compelling, value-based narratives to engage prospects and customers effectively
- Oversee Compelling Content Strategy: Lead the creation and strategic deployment of high-impact marketing assets (e.g., white papers, case studies, demo videos, blogs) that engage target personas throughout their buyer's journey
- Drive Competitive & Market Intelligence: Conduct in-depth market research and competitive analysis to identify evolving trends, assess the competitive landscape, and understand customer needs. Translate these insights into actionable recommendations to inform product and marketing strategies, ensuring Posit effectively addresses customer challenges and maintains market leadership
- Foster Cross-Functional Collaboration: Serve as a pivotal bridge between Product, Marketing, Sales, and Customer Success, ensuring seamless alignment, clear communication, and integrated strategies across all functions
- Ensure Operational Excellence: Define and execute the Product Marketing team's strategy, budget, and hiring plans. Establish clear goals and KPIs to measure and optimize team performance consistently
- Lead with Clarity: Build, mentor, and inspire a world-class Product Marketing team, fostering a culture of collaboration, innovation, continuous improvement, and professional growth
Our take
In a data-driven world, having reliable and accessible software is key to optimizing functionality. Posit provides R and Python-based tools to help improve the speed and quality of analysis, created "for data scientists by data scientists", with uses in data science, scientific research, and technical communication.
Posit's unique approach to creating universal data processing capabilities is helping to create new pathways in the digital age. It uses a unique blend of social and commercial endeavours to satisfy the demand for comprehensive data processing, and many of the company's products, including Posit Team for enterprises, are open sourced and accessible to all. Those looking for more advanced products can access programs such as Posit Server Pro and Shiny Server Pro for workspace management.
Given its unique approach to data management, entities from Liberty Mutual to Walmart and NASA have been incorporating Posit's technology. The company has received considerable amounts of funding, which has been used to expand its services, in 2024 launching the beta of its next-gen data science development environment. As the demand for open-source services continues to grow, Posit's effort to create data management services for all should continue to capture market share.
Steph
Company Specialist at Welcome to the Jungle
Insights
41% employee growth in 12 months
Company
Funding (1 round)
May 2021
$161.3m
LATE VC
Total funding: $161.3m
Company benefits
- 100% remote (or come in to one of our offices in Seattle or Boston)
- Pick your hardware — we want to equip you with what you need to do your best work
- All our full time employees are given an allowance to outfit their home office
- We have a flexible environment with a “take what you need” vacation policy
- Positive, passionate culture working with a world-class team committed to data science and the R language
Company HQ
South Boston Waterfront, Boston, MA
Leadership
JJ Allaire
(CEO)Founded Allaire, where they served as CEO and then Chairman. JJ also founded Onfolio, which was acquired by Microsoft. They founded FitNow in 2008 before starting RStudio in January 2010.
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