Senior Product Marketing Manager, MeridianLink
Mortgage 1661
$104-146.8k
Salary based on location + Equity
Lending software provider
Open for applications
Lending software provider
501-1000 employees
Open for applications
$104-146.8k
Salary based on location + Equity
501-1000 employees
Company mission
To be the most trusted financial services technology platform.
Role
Who you are
- Excellent verbal and written communication skills
- Bachelor’s degree and 4-6 years of relevant experience, with a strong emphasis on mortgage-related roles
- Career-level professional within the subject area, particularly in mortgage product marketing
- Expected to be highly skilled and proficient in the mortgage industry
What the job involves
- The Sr. Product Marketing Manager is responsible for driving initiatives that shorten the sales cycle through enhanced brand awareness and compelling storytelling, with a specific focus on the mortgage sector
- This role requires developing educational materials, clearly articulating MeridianLink’s unique value proposition within the mortgage industry, and effectively targeting key audiences
- Responsibilities include designing and implementing internal and external communication strategies, conducting market research for new mortgage-related products, establishing development timelines, influencing pricing and packaging decisions, and guiding sales teams
- A key focus will be creating customer-facing messaging that effectively communicates product benefits and features in the mortgage space, alongside producing impactful customer case studies to demonstrate product value
- Work on projects that create a lasting impact on the company, particularly in the mortgage sector
- Act as a developer and leader in educating teams on departmental and company policies and techniques relevant to mortgage products
- Conduct market research on new mortgage-related products, establish development timelines, influence pricing and packaging, guide sales teams, and create effective messaging and market positioning
- Articulate outbound tasks necessary to clearly communicate the benefits of mortgage product features and translate them into customer-facing messaging
- Assist sales teams by providing essential knowledge and tools for success in the mortgage market, developing customer-facing presentations, updating the website, and outlining marketing programs for demand generation
- Lead product demonstrations at trade shows and webinars, delivering engaging presentations to customers and prospects in the mortgage industry, while also creating impactful marketing collateral
Our take
MeridianLink provides modern software platforms for financial institutions and consumer reporting agencies. Specifically, it powers digital lending and account opening for the former and data verifications for the latter.
The company has been trusted for over 20 years and has remained adaptable and open to change with the industry, such as its recent addition of engagement features that offer new ways to help financial services drive growth, reach target audiences and adjust campaigns to meet business and customer needs. It has therefore maintained a number of impressive customers, from BankPlus and American United to FirstBank and TwinStar.
MeridianLink has proven hungry in recent years for acquisitions, having acquired StreetShares, TazWorks and Saylent within one year, and off the back of its 2021 IPO. Its efforts to expand its product offerings and customer base are a testament to its adaptable nature that has engendered a long-standing strong market position.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Potential For Equity-Based Awards
- Insurance coverage (medical, dental, vision, life, and disability)
- Flexible paid time off
- Paid holidays
- 401(k) plan with company match
- Remote work
- All compensation and benefits are subject to the terms and conditions of the underlying plans or programs, as applicable and as may be amended, terminated, or superseded from time to time
Company values
- Deliver on our commitments
- Customer success is our success
- Improve every day
- Stronger together
Company HQ
Costa Mesa, CA
Articles
Leadership
Nicolaas Vlok
(CEO, not founder)Previously co-founded ad served as CEO for both TST and Idion Technology Holdings. Acted as President and CEO for Vision Solutions.
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