Senior Marketing Manager, FIGS
B2B
$135-165k
+ Equity, Employee Stock Purchase Plan & Annual bonus
Office located in Santa Monica, CA
Medical apparel
Open for applications
Medical apparel
201-500 employees
Open for applications
$135-165k
+ Equity, Employee Stock Purchase Plan & Annual bonus
Office located in Santa Monica, CA
201-500 employees
Company mission
To celebrate, empower and serve those who serve others.
Role
Who you are
- This role is perfect for a B2B marketer who knows how to move fast, think full-funnel, and operate in a cross-functional, high-growth environment
- 4-7 years of B2B marketing experience, ideally in high-growth or startup environments
- Track record of launching multi-channel campaigns that drive qualified leads
- Experience supporting sales teams and building assets that accelerate deals
- Comfort with tools like HubSpot, GA4, Slack, Airtable, LinkedIn Ads, and Canva
- Familiarity with tradeshow and conference strategy, budgeting, and post-event lead capture
- Bonus: Experience in healthcare, SaaS, or vertical-specific field marketing
- Strategic and scrappy. You can build the plan and roll up your sleeves to get it done
- Fluent in B2B. You understand buyer journeys, lead funnels, and what sales teams actually need
- A connector. You can speak “brand” and “revenue” in the same sentence and get cross-functional teams aligned
- Customer-obsessed. You think in ICPs, pain points, and problem-solving—not just content volume
- Curious and decisive. You ask smart questions, listen hard, and move quickly with clarity
What the job involves
- We're looking for a Senior Marketing Manager to build and drive TEAMS marketing strategy from the ground up
- It's a chance to build FIGS’ institutional marketing engine from the ground up
- You’ll architect the strategy, execute the campaigns, and bring FIGS’ brand voice into a whole new arena
- Build Demand, Not Just Noise: Design and launch integrated campaigns that drive real pipeline; spanning digital, field, lifecycle, and sales-enablement levers.
- Create Tools That Sell: Case studies, one-pagers, email nurture flows, tradeshow collateral, and customer decks. (You’ll also have a junior designer to partner with.)
- Make Tradeshows Revenue-Driving Machines: Partner with our Brand Experiences team to ensure we’re showing up at the right shows and conferences , with the right presence. Then working to close deals
- Fuel Growth Across Paid & Owned Channel: Support planning and execution across email, social, and paid media. Ensuring every touchpoint drives awareness and conversion for TEAMS
- Be the Bridge: Work closely with FIGS’ Brand Marketing, Growth Marketing, Creative, Brand Experiences, Ecomm, Sales, CX, and Product teams to ensure brand consistency while tailoring for institutional decision makers
- Turn Data Into Action: Track and analyze campaign performance, lead flow, and sales feedback. Share learnings, iterate quickly, and double down on what works
- You get to build B2B marketing from the ground up at a beloved brand
- You’ll work directly with GTM, creative, and product teams to drive measurable impact
- You’ll be part of a mission-led org that’s redefining healthcare apparel
Our take
FIGS is a lifestyle and apparel brand dedicated to providing durable, comfortable, and stylish products for healthcare professionals. Operating on a direct-to-consumer model, FIGS ensures a streamlined connection with its audience.
FIGS' unique selling proposition lies in its Technical Comfort™, featured in its range of antimicrobial, elastic scrubs and uniforms with functional pockets. Inspired by a co-founder's friend, FIGS addresses the discomfort of traditional uniforms and the demanding hours of healthcare professionals. With around 20 million healthcare professionals in the US, FIGS has a significant potential market. However, the economic climate has led to a downturn in purchases despite customer loyalty.
In a strategic move, FIGS partnered with the U.S. Olympic and Paralympic Committee to outfit Team USA healthcare professionals. This partnership, which includes a limited-edition collection for the Paris 2024 Games, underscores FIGS' commitment to supporting healthcare workers on a global stage.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2018
$65m
SERIES B
May 2016
$5m
SERIES A
Total funding: $72m
Company benefits
- Equity: All FIGS employees have the opportunities to own shares in FIGS stock through our new-hire equity program. Additionally, FIGS provides a discount when purchasing FIGS stock voluntarily through our FIGS Employee Stock Purchase Plan
- Annual bonus
- Comprehensive benefits and perks package focused on your well-being, including premium medical, dental, and vision coverage, and full access to wellness services through Breethe and Classpass. 100% FIGS-sponsored life insurance and disability insurance
- Amazing 401(k) program, with a company match up to the first 6% of your contribution
- Generous paid time off - We have 12 company holidays. For salaried team members, we offer flexible vacation. For our hourly team members, we offer up to 3 weeks of accrued vacation
- Meaningful time away for baby bonding, including parental leave, new parent care meals, and a transition back to work for primary caregivers
- FIGS sponsored Uber Eats voucher for in-office weeks
- Personalized discount code for 50% off all FIGS products, along with a separate code to share with family and friends to enjoy a 25% discount site-wide
- Access to FIGS Vet, Discounted Pet Daycare, Discounted Pet Insurance, and so much more
Company HQ
Santa Monica, CA
Leadership
Heather Hasson
(Executive Chairman)They studied at the University of Wisconsin-Madison before co-founding FIGS in January 2010. They then spent a year at Saïd Business School, and have been a RxArt Board Member since December 2019.
Trina Spear
(CEO)They started their career with 4 years at Citi, before working as an Associate at The Blackstone Group for a year. They co-founded FIGS with Heather in 2010, and have been serving as CEO since.
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