Senior Product Marketing Manager, Particle Health
$150-175k
+ Twice-a-year bonus program + Employee Equity
More information about location
2 days a week in office
Healthcare data sharing API platform
Be an early applicant
Healthcare data sharing API platform
21-100 employees
Be an early applicant
$150-175k
+ Twice-a-year bonus program + Employee Equity
More information about location
2 days a week in office
21-100 employees
Company mission
To enable simple and secure access to actionable healthcare data for digital health innovators.
Role
Who you are
- 5+ years in product marketing, product management or operational roles (strong preference for healthcare background)
- Strong ability to navigate complex and ambiguous situations across a fast-growing organization
- Demonstrated ability to learn new products and industries—unafraid to dive into the nitty gritty technical details
- Data-minded with strong analytical capabilities – ability to use data to develop and measure marketing programs and product launches
- Proven success communicating nuanced value propositions and ROI across varied use cases—especially those focused on improving patient outcomes and driving economic value
- Excellent written and verbal communication skills, with the ability to translate complex content into a clear and cohesive story to gain both internal and external buy-in
- Proven ability to uncover and deeply understand the needs and desires of customers and translate those learnings into product and go-to-market strategies
- Intellectual curiosity and a passion for transforming the healthcare industry
What the job involves
- As a Senior Product Marketing Manager at Particle Health, you’ll play a critical role in driving growth and expanding our presence in the healthcare data analytics space
- You’ll own and execute end-to-end go-to-market strategies—from crafting differentiated positioning and messaging, to launching new products, to fueling deeper product engagement through compelling content and campaigns
- You’ll work cross-functionally with Product, Sales, and Marketing to influence feature development, create impactful sales enablement tools, and amplify our market presence, and you’ll drive initiatives that demonstrate a deep understanding of customer needs and set Particle apart from competitors
- The ideal candidate is someone who thrives in a fast-moving environment, balances strategic thinking with hands-on execution, and is excited to help shape the future of the healthcare industry
- Take ownership of product marketing efforts for Particle’s offering suite, with responsibility for driving end-to-end go-to-market efforts
- Develop customer-facing product messaging and positioning that sets us apart from competitors and demonstrates understanding of our customers’ needs
- Lead product launches and be a partner to the Product team to track launch success metrics
- Drive deeper engagement of our product through building strategy for and execution of educational and data-driven content, including blog posts, case studies, white papers, FAQs, and webinars
- Partner with the Marketing team to develop and launch ad campaigns
- Work with Particle’s Sales team to develop impactful enablement resources and arm the team to better position ourselves against other competitors and products
Our take
Having access to our own healthcare information should be a given, the Anti-Information Blocking Rule allows providers to search for their patient’s records using basic personal information (Name/DOB/Address/etc.), but patients don’t have the same kind of access. Particle is shaping the new standard for U.S. patients wishing to access their own healthcare information with a user-friendly API platform.
Just as Plaid enabled the fintech industry, Particle is doing the same for healthcare. The company’s comprehensive API uniquely combines data from 270 million-plus patients’ medical records, unifying healthcare records from thousands of sources. Healthcare providers can manage the data, but the ultimate goal is to expand so patients can exercise their rights under HIPPA and access their own information.
New investments led by Canvas Ventures in 2022 are accelerating the growth of Particle’s analytics products, facilitating the launch of the company’s partner platform, and helping serve its growing customer base by scaling its customer service and engineering teams.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
32% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Dec 2024
$10m
LATE VC
Jul 2022
$25m
SERIES B
Total funding: $49.4m
Company benefits
- Health/Dental/Medical Coverage for you and your family
- 401(k) Matching
- Unlimited PTO and Annual Holidays
- Flexible Work Schedules
- Paid Parental Leave & New Parent Coaching
Company HQ
Midtown Manhattan, New York, NY
Leadership
Troy Bannister
(CEO)Founder of ShipShape Boat Detail, LLC. Previous Co-Lead at IEEE and worked as an Entrepreneur in Residence at both P5 Health Ventures and at Prota Ventures. Worked in Business Development, Partnerships, Data Analysis & Content Writing for StartUp Health and was a Market Intelligence Analyst at Health 2.0.
Dan Horbatt
(CTO)Previously worked as a Senior Software Engineer at Google. Worked in Analytics at KCG Holdings, Inc, was a Forward Deployed Engineer at Palantir Technologies, and was a Developer at Skype.
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