Lifecycle Marketing Manager, Enova
More information about location
AI-driven financial credit provider
Be an early applicant
AI-driven financial credit provider
1001+ employees
Be an early applicant
More information about location
1001+ employees
Company mission
Enova's mission is to help hardworking businesses and individuals get access to fast, trustworthy credit through its AI-driven credit solutions.
Role
Who you are
- If you're passionate about lifecycle marketing, customer experience, and leading a high-performance team, this is the perfect role for you!
- Bachelor’s degree in Marketing, Business, or Finance
- 8+ years experience in lifecycle marketing, CRM, or a related field, preferably in financial services or subscription-based businesses
- Ability to think big-picture while executing detail-oriented plans that drive results
- A proven track record of leading consumer and customer lifecycle strategies that have exceeded business goals
- A self-motivated and autonomous approach, with a proven ability to manage multiple initiatives, deliver results, and drive projects to completion
- Curiosity as a cornerstone of your work, inspiring you to ask questions, explore new ideas, and innovate in collaboration with others
- Experienced in leading teams through ambiguity, allowing you and your team to pivot seamlessly, embrace change, and uncover opportunities in a dynamic business environment
- A results-oriented approach, with a proven track record of increasing customer engagement, satisfaction, and retention
- The ability to lead cross-functional teams, influence stakeholders, and build strong partnerships to achieve shared goals
- Expertise in data analysis and segmentation, with the ability to use insights to continuously refine and optimize lifecycle campaigns
- A proactive attitude and a passion for experimenting with new ideas, technologies, and approaches to improve customer experiences
- Strong organizational skills and the ability to balance multiple priorities in a fast-paced, results-driven environment
What the job involves
- At Enova, we understand the power of effective lifecycle marketing and how it drives long-term customer relationships and business growth. We’re looking for a passionate and innovative Lifecycle Marketing Manager who is eager to build and grow our Lifecycle Marketing team to enhance customer engagement and retention throughout their entire journey
- Our marketing team uses robust data analysis techniques to generate insights and optimize customer experiences across the entire lifecycle
- In this role, you’ll collaborate with cross-functional teams—including Product, Technology, Analytics, Creative, Strategy, and Legal—as well as manage relationships with external vendors
- Since innovation is key at Enova, we want you to help explore new marketing initiatives, lead process improvements, and continuously optimize customer journeys within our CRM ecosystem
- The Lifecycle Marketing Manager will join our Small Business Team (OnDeck and Headway Capital) reporting to the Head of Marketing, SMB and will be responsible for driving consumer and merchant engagement, retention, renewals, and acquisition across our CRM ecosystem and product marketing lifecycle management
- Develop the strategic direction for comprehensive consumer lifecycle strategies, from design and implementation to ongoing maintenance and optimization, ensuring engagement and portfolio growth from lead acquisition to renewal
- Lead a team of marketers and analysts in managing Marketing Cloud and other CRM tools to build personalized, high-performing engagement campaigns
- Drive engagement by developing initiatives that increase customer satisfaction, accelerate product usage and frequency, and foster long-term loyalty throughout the customer lifecycle
- Build and optimize renewal strategies to maximize retention and minimize churn, leveraging data and insights to anticipate and address potential issues proactively
- Identify segments for targeted A/B tests, tailored and personalized messaging, and offers to drive business goals
- Define and implement the go-to-market strategy for our Term Loan and Line of Credit products, focusing on distinctiveness, value proposition, and messaging that connects to our Small Business Owner’s needs
- Collaborate with Product, Sales, Operations, Customer Service, Analytics, and Creative teams to ensure alignment of messaging, touchpoints, and features across the customer and merchant journey, while solving for consumer needs, conversion, and loyalty at scale
- Develop customer-centric materials, tools, and campaigns that drive awareness, conversion, onboarding, and continued engagement with our products and services
- Manage lifecycle forecasting, reporting, budgeting, and optimal resource utilization to ensure efficient execution and alignment with business objectives
- Champion customer insights using qualitative and quantitative data to better understand consumer and merchant behaviors and needs, shaping marketing strategies accordingly
- Continuously refine lead and merchant interactions, leveraging A/B testing, personalization, and segmentation to maximize impact across all channels
- Build scalable processes, frameworks, and tools to enhance the effectiveness and reach of lifecycle programs as the business evolves
Our take
Providing customers with quick access to credit is important for fintech companies to survive in today's financial landscape of open banking, but this is made difficult by high credit rejection rates from banks. However, these decisions are generally made by human assessments of data which are limited due to the complexity of the modern financial landscape. AI-driven solutions, able to analyse vast amounts of data almost instantly to derive accurate credit risk assessments, present room for improvement in the lending industry.
Enova provides a platform called Colossus that leverages AI and machine learning-enabled analytics to provide businesses and individuals with fast, reliable, and trustworthy credit. The company achieves this by partnering with banks and sharing its data analysis solutions, helping to identify opportunities for credit when they would otherwise be missed. There is definitely a market for its product: over 8 million customers have funded almost $50 billion through the platform to date.
Enova has grown strongly in recent years based on the rapid uptake of its product. As the macroeconomic climate remains volatile, businesses will increasingly come to rely on Enova's AI-based solutions to help them manage credit risk and navigate an increasingly complex lending environment.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Hybrid roles entail working in-office from Tuesday to Thursday, with the choice to work remotely on Mondays and Fridays
- Health, dental, and vision insurance including mental health benefits
- 401(k) matching plus a roth option (U.S. Based employees only)
- PTO & paid holidays off
- Sabbatical program (for eligible roles)
- Summer hours (for eligible roles)
- Paid parental leave
- DEI groups (B.L.A.C.K. @ Enova, HOLA @ Enova, Women @ Enova, Pride @ Enova, South Asians @ Enova, APEX @ Enova, and Parents @ Enova)
- Employee recognition and rewards program
- Charitable matching and a paid volunteer day…Plus so much more!
Company values
- Customer first: We listen to our customers’ needs and create products that solve real problems. We deliver beyond expectations, treating our customers the way we want to be treated
- Best answer wins: We believe innovative ideas and solutions can come from anywhere. That’s why we make sure the best answer wins — no matter who it’s coming from.
- Operate as an Owner: The entrepreneurial spirit runs strong at Enova. We encourage team members to think big and move fast and use resources like they’re their own
- Accountable for Results: We’re a data-driven company, and we use that data to add value and create results. We set our expectations high and do what we say we are going to do
- Top Talent and Teamwork: Enova is a place for the best and brightest, from all walks of life and parts of the world. We work in small, focused teams that encourage diversity of thought
Company HQ
Chicago Loop, Chicago, IL
Articles
Leadership
David Fisher
(CEO, not founder)Before joining Enova as CEO, they were the CEO of optionsXpress and CFO at Potbelly Sandwich Works, Prism Financial and RBC Mortgage.
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