Senior Analyst, Red Ventures
Growth Marketing, The Points Guy
$125-155k
More information about location
3 days a week in office
Media and publishing company
Be an early applicant
Media and publishing company
1001+ employees
Be an early applicant
$125-155k
More information about location
3 days a week in office
1001+ employees
Company mission
To partner with brands in order to connect customers with the products and services they need most.
Role
Who you are
- 2+ years of experience leveraging data to improve the customer or user experience, ideally in a digital or e-commerce environment
- Proven experience with A/B testing platforms and methodologies, including test design, execution, and analysis
- Strong analytical skills with the ability to synthesize data into clear insights and next steps
- Strong in SQL (Databricks preferred) and data visualization tools (Tableau, Looker, etc.)
- Comfortable working in a fast-paced environment with shifting priorities and ambitious experimentation goals
- Excellent communication and collaboration skills; proactive and confident in driving initiatives forward independently and with cross-functional teams
- A strong sense of ownership, curiosity, and a passion for continual learning and user-first thinking
What the job involves
- We’re looking for a data-driven Senior Analyst to join the Customer Experience team at The Points Guy (TPG)
- This role will focus on optimizing the on-site experience for millions of users—from first-time visitors to loyal points and miles enthusiasts—through thoughtful experimentation, iterative design, and close collaboration across the business
- You’ll play a key role in shaping how users interact with key content and tools, with the goal of increasing engagement, retention, and conversion
- Lead the end-to-end design, execution, and analysis of A/B and multivariate tests across editorial content, product features, and conversion flows
- Collaborate cross-functionally with design, engineering, analytics, and business partners to ideate, prioritize, and implement enhancements to the site experience
- Use data to uncover user behavior insights and translate findings into actionable recommendations that drive measurable outcomes
- Help define and maintain a user-focused testing roadmap that supports strategic growth initiatives
- Act as the voice of the user—bringing in learnings from experimentation, industry trends, and competitive research to inform decision-making
- Support larger personalization and on-site optimization strategies to improve how users interact with TPG tools like card comparison pages and editorial CTAs
Our take
Red Ventures was founded in 2000, shortly before the dot-com bubble burst. It survived the crash, however, and has grown into one of America's biggest digital media companies. Its brands include Lonely Planet, Healthline and TV Guide.
The company was last valued at around $11 billion, which is evidence that its focus on momentum and adaptability has proven successful. Red Ventures is one of the major companies leading the shift towards intent-based media. It has acquired a range of specialist sites and publishing houses that serve the travel, tech and health sectors.
Red Ventures has managed to successfully out-compete rivals by moving away from the more traditional direct sales approach. Instead, it has focused on guiding customers towards purchases on other sites, and then taking a commission. The company's agility and laser-sharp focus on advice and specialty subjects will prove invaluable in the years to come.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-19% employee growth in 12 months
Company
Funding (1 round)
Jan 2015
$250m
LATE VC
Total funding: $250m
Company benefits
- Commission potential (role dependent)
- Health insurance coverage (medical, dental and vision)
- Life Insurance
- Short and long-term disability insurance
- Flexible Spending Accounts
- PTO
- Holiday pay
- 401(k) with match
- Employee assistance program
- Paid parental bonding benefit program
Company HQ
Indian Land, SC
Leadership
Ric Elias
(CEO & Co-founder)Has served as CEO of Red Ventures since 2000.
Salary benchmarks
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